What are we doing wrong ????

[HandmadeSneakers]

Hello to all, I am new here and would kindly ask you for help.
I started a business with my friend. We design and produce handmade sneakers for daily use. We are producing also a special printed sneakers, which allow us to design and print on sneaker textile almost everything. <edit>
We think that we have a good products, handmade produced from 100% textile and natural rubber. Produced in Europe. We started online shop. But this was the last success. We have e-shop which works without problems, we have good product, but no customers. From April 2017 til now, we sold cca 10 pairs of sneakers and those just to friends and family.
We work daily on marketing. Mostly instagram/facebook. On facebook we paid for ads but without any results. On instagram we are trying to find cooperation with stronger accounts/bloggers/influencers.

I can see that website has some visit per day, sometimes 10 people are visiting at the same time but we can not turn it into selling products.

I would kindly ask those who are more experienced in internet business what shall we do? Be patient and slowly building brand name and wait to first real customers? Or use some GIVE AWAY to bring sneakers to people?

thanks
Peter

 

[ryedale]

It will be worthwhile to request a website review on here - there are a lot of designers and developers who will review it for you

What you may think is a working e-shop could be the complete opposite

 

[menetworkjadaltd]

If it's the Norwegian based company...
It doesn't show up on my 1st page Google search for "Streetson", Haven't updated Facebook since mid June, and perhaps do a monthly update...
If you're not the Norwegian based company.... You're doing worse than them...
Do more to engage customers. Marketing isn't just promoting your own stuff and shouting about it.

 

[HandmadeSneakers]

Thanks guys for reply. Maybe stupid question, but any ideas how to get Streetson to front page of google? The web is just few months old. Should we use google ads? I know that google ranking is also about linking Streetson web from different sources.

 

[menetworkjadaltd]

No idea, but I think your .no domain name may be an issue for the international markets

 

[Mark_Taylor_]

Oh found it, Yeah the Norwegian Top level domain won't help international ranking.

Also you need to use SEO friendly urls like /mens/shoes
rather than the structure you use now, which is
index.php ?id_category=15&controller=category&id_lang=1

not only do your page links not contain SEO rich keywords, all pages are routed via the index.php page and use URL variables. This is not good practice at all for SEO and is a big issue you should look at fixing.

Depending on your CMS you need to look at 301 redirecting these old links and also performing mod rewrites on the urls so they contain descriptive text (like breadcumb links)

 

[Mark_Taylor_]

I can see a load of issues straight away, i'd be happy to spend a little time and give you some pointers, just let me know.

Another big issue is the use of images with loads of rich keyword text in the image instead of HTML text.. google doesn't crawl this text so its wasted on the search engines.

 

[HandmadeSneakers]

Hello Mark, thanks for help. I would appreciate any good idea, which you can give me. You know, we built web ourselves (prestashop theme) because offers we received, for creating proffesional eshop in two languages ( english/norwegian) were absolutly crazy

 

[ryedale]

Just a heads up before the UKBF mods descend

There's lots of designers and devs on here and we're all happy to offer lots of advice but it has to go through the main request a review area of the site rather than privately or via profile page etc!

http://www.ukbusinessforums.co.uk/forums/website-reviews-testing.74/

 

[Mark_Taylor_]

Ok cool cheers for that info Ryedale.

 

[japancool]

Hang on a sec.

He's getting visits to his site. He's paid for PPC advertising with no results.

The visits he's getting are not converting. It's not as if people aren't coming to his site.

The problems might be nothing to do with the functionality on his website at all.

 

[Mark_Taylor_]

I suspect you are correct and there maybe a number of things wrong here, however not knowing much about trainers or their pricing etc I can't help in that respect. I can however see some pretty major website issues for sure though and these need fixing for sure.
With typical ecommerce conversation rates of 2 -3% the more visitors the better.

The shoes look cool like

 

[japancool]

Let me ask the OP this - what are you doing to get your products actually in front of people?

Not on the internet. I mean, physically in front of people so they can see, they can touch them.

 

[mcmm]

Streetson appears number one on Google Norway but is non existent on Google UK and America.

Your .com has no content just a simple redirect and that is why you have no ranking there. If you are looking to trade internationally then I would switch things around and have your content on the .com or at the very least a direct uptodate duplicate of .no with relevant SEO.

It looks like you are using a Wordpress site which has plenty of SEO plugins to assist you.

Attracting online influencers in your market area is a great way to go but also consider trade shows in your market.


Hope this helps,


Kind Regards

 

[Nochexman]

I can see that website has some visit per day, sometimes 10 people are visiting at the same time but we can not turn it into selling products.

This - you need to understand what is happening to this traffic. You have customers / visitors; tells us what is your conversion rate and then identify what that traffic is doing. It sounds like you are not selling very well on your website. This is your top priority.

 

[MikeJ]

£55 for a pair of sneakers, of a brand I've never heard of. That's probably why you're not converting. I can buy Vans or Converse for that kind of money.

Concentrate on the printed type - that's novel and something I could imagine people paying a premium for.

Your site took an age to load, btw.

 

[mattr888]

One thing you could do is talk to fashion vloggers, see if you can get your product in their videos. If the process is quick you could think about going to events and doing them there and then, whilst people are right in front of you?

 

[tony84]

It took me about 4 searches on google to find your website - how many hits are you actually getting? That could be the biggest issue?

Your website took about 10 seconds to load.

 

[lpbusiness]

Employ SEO and a web designer.

 

[Divyang]

Hi, how long have you been in the market? You have to realise that there are tons of shoe sellers and the competition is intense. Everyone is spending on marketing as well and there is almost every product available in the market. It will take some more time and effort. Don't worry. Try to concentrate more on marketing now and market to specific category of people. Run promos as well if possible! Your website is good. I don't see any problem with the website. Shoes are good too (I can say because I'm also making handmade shoes). Give it some more time and you will be there! Run a focused campaign on social media.

 

[webdesignnewcastle]

Hi Peter, talk to friends of mine who run a fashion magazine site in the UK. You can submit an article to them, search for "R&R Life".

Nice shoes, my kids all said they would buy them

No Twitter account?

 

[NickGrogan]

Who are your customers?
Why would they buy your trainers?
Where would they buy your trainers?
How often would they buy your trainers?
Would they recommend your trainers?

You need to know this before you can do any marketing, and a website isn't the answer to any of the above.

 

[Nochexman]

I would kindly ask those who are more experienced in internet business what shall we do? Be patient and slowly building brand name and wait to first real customers? Or use some GIVE AWAY to bring sneakers to people?

Hello Peter, have you taken any of the advice offered on this thread?