What are the benefits for the Ad words?

[Sunny_Surya]

What are the benefits for the Ad words.

 

[simon field]

Advertising on the internet.

 

[Tin]

What are the benefits for the Ad words.

According to your own website it says you provide Digital Marketing and PPC so why did you ask?

 

[Highland Spring]

You benefit Google's bank account...

 

[fisicx]

1) Adwords works faster than SEO - just like all advertising
2) Increase brand awareness - Only if that's what the adverts promote
3) Reach more customers through their Gmail Inbox - No it doesn't
4) Reconnect with visitors of your website - ???
5) Measure your performance consistently - No different to any other KPI
6) Explore more using your ads - I don't want them to explore, I want them to buy stuff
7) Tackle your competition better - Unless they have better adverts

 

[Siddu Joy]

• You can focus on multiple keywords at a time.
• You can turn the campaign on or off whenever you want to.
• Ads which appears on the top of the page get immediate visibility
• Reach more customers through their Gmail Inbox
  

 

[Highland Spring]

Don't loose sight of the fact that Googe makes $billions from Adwords and that is at you the advertisers expense. So as others say it works and is fast etc but its expensive and a big on going cost. In the early days of the internet I used it a lot and the return was good, but quickly as areas became more competitive my return on investment fell.

As an example back in 2006 I used to pay £3 per sale for a domain name that made me maybe £3 Profit so it covered itself and expanded greatly the number of customers I had all of which renewed at some point and re-ordered. But by 2012 the price was closer to £26 per sale which meant it took me maybe 5 or more years to recover the any money back. I gave up with them at that point and stuck to SEO. SEO is better in the long run by far but PPC does have a place for short term campaigns or to take advantage of opportunities such as special offers etc.

 

[fisicx]

@stevesmith01

* Adwords works better than SEO - Not always
* You can focus on multiple keywords at a time. - same as SEO (and any other sort of marketing)
* Increase brand awareness - No it doesn't
* Reach more customers via Email (Gmail) - Only if they use gmail
* Reconnect with visitors of your website - ???
* Measure your performance consistently - just like any other KPI
* Tackle your competition better - unless they have better adverts (and landing pages)

Did you get your list from the same place as @Joel Huang ?

 

[Richard Boynton]

edited

 

[Sunny_Surya]

Advertising your website with paid.You will get Leads/Traffic from Adword Ads.

 

[fisicx]

What are the benefits for the Ad words.

Advertising your website with paid.You will get Leads/Traffic from Adword Ads.

Why are you answering your own question?

 

[brandy3]

There are lots of benefits using Google Adwords. This can be used to optimize your website keywords. I love this to find out the right keywords for my websites.

 

[Areopagus Enterprises]

AdWords seems to work a lot better on mobile phone browsers that a lot of other ads. Although this is just my personal observation...

 

[scstock]

What are the benefits for the Ad words.

A question should have a question mark at the end.

 

[brandy3]

I mainly use this one for website keyword research. And I think Adwords is the best.

 

[StevePoster]

@stevesmith01
Did you get your list from the same place as @Joel Huang ?

He only copy paste the post of the member @Joel Huang and add some also copy paste from other source.

We all know that PPC is a fast paced marketing style and it is not always better than SEO but rather using both method would be more effective. They have different specialties and limitations in the market.

 

[Rob_1988]

For me the fact the ads appear at the top of the results page is one of the main benefits. The cost per click in some industries is so high that unless your website conversion rate% is really high then its not going to be profitable.

 

[Tech4UK]

AdWords ads can be really helpful if you’re looking to drive traffic to your site quickly. SEO can take weeks, sometimes months to take effect. AdWords is instant.
Some benefits are given below for your reference...

Advertise Directly to People
Targeted Advertising
Reach the Right People at the Right Time
Measurable ROI
Brand Exposure
Immediate Impact
Pay Only When People Click
Limit Your Spend
Advertise Locally or Globally

What are the benefits for the Ad words.

 

[Khurram Aziz]

Google's bank account for the win lol

 

[WithinSocial]

Looks like spam to me

 

[Ramkumar]

Its like advertise your business through google.Its increase your site traffic and generate a lead for business.

 

[OliviaCaitlin]

Adwords are the bet way to target the specific audience. It brings sales, leads, traffic and lot more to your website. so if you want to read more about ad word you can go for online blogs, they will explain you better.

 

[freakyinnovators]

The main benefits of Google Adwords is getting instant traffic. Yes, if you have a fresh website and need instant traffic then Google Adwords will help you. It will cost some bucks to you but if you plan it carefully you can get good sales.

 

[AMSUSER]

Google AdWords is one of the most useful online advertising platform to bring qualified traffic to your website that is on a verge of converting. You also get complete control on how much you want to spend and you can even adjust your budget whenever you feel a need to do so.
Furthermore, you can even choose your target audience and even the devices that you want to target.

 

[Fameget]

One of the best benefits of Google adword is that you can get instant traffic and sales on your business website. If you create a good campaign, then you can get excellent sales in a low budget.

 

[Jeff Nev]

In terms of eCommerce, PPC enables one to gain instant visibility with a target audience but it needs ongoing refinement - ideally on a daily to weekly basis - to ensure that it is delivering a strong return-on-investment.

PPC and Organic work incredibly well together when running integrated campaigns, as PPC provides insights that can be used in an eCommerce SEO strategy.

Both channels are involved at every stage of the customer buying journey, from generating awareness of a brand, through to consideration and the point of conversion.

Essentially your PPC data enables you to gain insight into top converting campaigns and keywords, allowing budget to be focused on these and then insights gleaned to inform an SEO campaign that will assist in increasing visibility and revenue generated.

You will generate greater returns if you consider how both channels can complement each other as part of an integrated campaign.

Resources:

https://moz.com/blog/branding-success-how-to-use-ppc-to-amplify-your-brand

https://www.thoughtshift.co.uk/services/ecommerce-seo

 

[freakyinnovators]

Google Adword is a tool which is provided by Google. You can create ad campaigns to promote your website in Google search engine and it's relevant websites. The benefit of PPC ad campaigns is that you can drive instant traffic to your website. It helps you in getting some business. You don't have to wait to get traffic on the website.

 

[Mirena]

There is a lot that can be explained about adwords and all of the posts above do that. However, shortly said, adwords is the quickest possible way for any business to get exposure and relevant traffic to site.

 

[fisicx]

adwords is the quickest possible way for any business to get exposure and relevant traffic to site.

One of the quickest. There are other ways to do it. And a lot depends on the products or services being offered.

 

[kajal35]

Benefits are as follow:
1. Increase brand awareness
2. Faster than SEO
3. Influence the audience to make the purchase
4. Remarket audience with best deals

 

[WeddingsInWales]

measure time on site on Adwords clicks compared with time on site with Organic clicks! You need a very specific offer in my view to make Adwords work and pay. I use it to promote Last Minute Weddings, specifically, and have lesser niches with low daily spends. I change the spend level seasonally according to when each niche area is most likely to buy, so you need to keep adjusting the budget. There is a lot to making it pay and even with using separate landing pages, it is often difficult to track a sale back to Adwords or Organic traffic. I have not really advanced enough myself with Adwords other than to know there are good periods of the year to use Adwords for each niche.

 

[Marketgarden85]

A proper online strategy should incorporate both organic and paid services. At the end of the day, organic SEO is massively important but sometimes you're just gonna have for pay for a further push. I would always recommend that both be used in tandem to achieve your goals.

 

[Lee Oakley]

This 'Adwords' thread started onJan 24, 2018by: Sunny_Surya who then answered their own post on Feb 1, 2018 with their second and only comment on this forum which was just as spammy as the initial question.

Given the OP has left the building what value is there in continuing this thread as it seems many responses just seem to be generic "yes, do the Adwords"?

Can we archive this thread?