What, according to you, are the steps to follow to market your brand?

[OUAREZKI]

Hello everyone
I'd like to know what steps you would usually follow to begin sales.
If i understand well you would need to:
1. Define your brand
2. Create a business strategy
3. launch bran awareness
4. Begin client prospects through tests
5 officially launch sales of brand

 

[Mark T Jones]

Step 1> Define, as closely as possible, who your target customer is.

Step 2> Position your product or service where it meets a specific need or desire.

Step 3> You kiss, and hold them tightly.

 

[fisicx]

Hello everyone
I'd like to know what steps you would usually follow to begin sales.
If i understand well you would need to:
1. Define your brand
2. Create a business strategy
3. launch bran awareness
4. Begin client prospects through tests
5 officially launch sales of brand

None of the above. What you describe is a very poor marketing strategy.

Sales and Marketing aren't the same thing. They have aspects in common but it's different skill sets.

Your brand is the least important part. As suggested, you need to identify your target customer and their needs. This is marketing. It's not sales.

 

[ACM Design Company]

Step 1> Define, as closely as possible, who your target customer is.

Step 2> Position your product or service where it meets a specific need or desire.

Step 3> You kiss, and hold them tightly.

Nice Showaddywaddy reference there!

 

[Mark T Jones]

Nice Showaddywaddy reference there!

Well spotted. I thought it was pretty subtle.

 

[fisicx]

Well spotted. I thought it was pretty subtle.

I thought of Eddie Cochran. But I am quite old.

 

[OUAREZKI]

None of the above. What you describe is a very poor marketing strategy.

Sales and Marketing aren't the same thing. They have aspects in common but it's different skill sets.

Your brand is the least important part. As suggested, you need to identify your target customer and their needs. This is marketing. It's not sales.

thanks for your feedback........ I'm just starting out in the field and would love to have your input on what a "good" marketing strategy is:

 

[OUAREZKI]

Step 1> Define, as closely as possible, who your target customer is.

Step 2> Position your product or service where it meets a specific need or desire.

Step 3> You kiss, and hold them tightly.

thank you !

 

[fisicx]

thanks for your feedback........ I'm just starting out in the field and would love to have your input on what a "good" marketing strategy is:

It depends on the product and your target customer. If you are selling socks online you need a different strategy to selling rolex watches in a New York store.

TBH, you are in totally the wrong job. Ask your employer to decide if they want you to do sales or marketing. once the decide you then need to get yourself in to collage and get trained up. At the very least go buy this:

https://www.amazon.co.uk/Marketing-Dummies-Business-Personal-Finance/dp/1119894875

 

[WaveJumper]

It depends on the product and your target customer. If you are selling socks online you need a different strategy to selling rolex watches in a New York store.

TBH, you are in totally the wrong job. Ask your employer to decide if they want you to do sales or marketing. once the decide you then need to get yourself in to collage and get trained up. At the very least go buy this:

https://www.amazon.co.uk/Marketing-Dummies-Business-Personal-Finance/dp/1119894875

These sort of questions / posts always sound like a school projects to me

 

[fantheflames]

I think a thorough market research perspective with the view of creating a solid marketing mix is a good place to start. Then create a strategy based on your market research and marketing mix. But I think good marketing, in my opinion, is defined by how detailed and specific the marketing planning is.

 

[Ivanzyt]

First research your market space and try to identify the factors that allow different companies to compete.
Companies can compete in different ways it can be on price, it can be on service, it can be on product differentiation (a bigger better or faster widget) it could be on scope of service. There are many ways to divide up and segment a market. A classic market space analysis would cluster together groups of companies that compete with each other.
Ideally you want to spot a segment of the market that is underserved and which is within your means to get into.

Once you have identified how you are going to compete its then time to think about what customers segments exist within that overall market space. What do they want? Are there segments within that market space that you think you can serve better. If so then a focused marketing campaign on those specfic niches might be good. If not the a broad approach might be better.

This will then start to define you business strategy. You will need to think about what resources and capabilities you need to aquire to meet the needs of the market segments you have identified. Once you have those in place its is time to start thinking about messaging and brand. Work out what messages will resonate with your market segments and how they will communicate your strengths (the capabilities you have just invested in).

Then you need to work out how to get that message to the people you want to. This is the marketing mix. What media do they consume? Where do they hand out online? Are they likely to use Facebook or are they younger and more into TikTok (or whatever the hell is trendy these days, I;m old so I don't know).

Now you have

A clear idea of what market space you are looking to compete in
An idea of which segments you chose to compete with
The capabilities and resources to meet their needs
You have crafted some messages to communicacte how you will meet those needs well
You have thought about how best to reach those people with that message

Now and only now can you really start to think about sales.

Sales is the bit at the end that closes the deal and then, depending on the business, nurtures a relationship. The sales function can be absolutely vital in many businesses especially in B2B with technical sales that involve long term B2B relationships. But for most transactional businesses sales is realtivly small part at the end. Don't get me wrong good sales people are absolutely vital because without them all the expensive and time consuming stuff outlined above can be for naught. It would be a shame to do all of that and have someone incompetant burn all the leads! So, sales it vital BUT its only a small part of whole process for most businesses. (again in complex B2B sales this is different and sales is far more involved and important as the sales process can take months of years. ..... but thats a whole other topic)

hope that helps.

 

[OUAREZKI]

First research your market space and try to identify the factors that allow different companies to compete.
Companies can compete in different ways it can be on price, it can be on service, it can be on product differentiation (a bigger better or faster widget) it could be on scope of service. There are many ways to divide up and segment a market. A classic market space analysis would cluster together groups of companies that compete with each other.
Ideally you want to spot a segment of the market that is underserved and which is within your means to get into.

Once you have identified how you are going to compete its then time to think about what customers segments exist within that overall market space. What do they want? Are there segments within that market space that you think you can serve better. If so then a focused marketing campaign on those specfic niches might be good. If not the a broad approach might be better.

This will then start to define you business strategy. You will need to think about what resources and capabilities you need to aquire to meet the needs of the market segments you have identified. Once you have those in place its is time to start thinking about messaging and brand. Work out what messages will resonate with your market segments and how they will communicate your strengths (the capabilities you have just invested in).

Then you need to work out how to get that message to the people you want to. This is the marketing mix. What media do they consume? Where do they hand out online? Are they likely to use Facebook or are they younger and more into TikTok (or whatever the hell is trendy these days, I;m old so I don't know).

Now you have

A clear idea of what market space you are looking to compete in
An idea of which segments you chose to compete with
The capabilities and resources to meet their needs
You have crafted some messages to communicacte how you will meet those needs well
You have thought about how best to reach those people with that message

Now and only now can you really start to think about sales.

Sales is the bit at the end that closes the deal and then, depending on the business, nurtures a relationship. The sales function can be absolutely vital in many businesses especially in B2B with technical sales that involve long term B2B relationships. But for most transactional businesses sales is realtivly small part at the end. Don't get me wrong good sales people are absolutely vital because without them all the expensive and time consuming stuff outlined above can be for naught. It would be a shame to do all of that and have someone incompetant burn all the leads! So, sales it vital BUT its only a small part of whole process for most businesses. (again in complex B2B sales this is different and sales is far more involved and important as the sales process can take months of years. ..... but thats a whole other topic)

hope that helps.

Hi
I'd like to thank you for your detailed response that I found very helpful. It's really nice of you to have through the effort of writing down all these details, I really appreciate it.

 

[japancool]

3. launch bran awareness

I prefer Crunchy Nut Cornflakes.