Well done Carphone Warehouse

quikshop

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Oct 11, 2006
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I am very quick to point the finger at businesses that provide shocking service, so I think it's a refreshing change when a service performs above my jaded expectations.

Long story but I needed a replacement smart phone for tomorrow. Popped onto the Carphone Warehouse website, found a suitable moderately priced SIM-free phone, ordered and requested it be delivered to my local branch for collection.

I have to say their website is super-slick, so easy to order from and the subsequent communication by email and txt message has been spot on - my phone will be available to collect tomorrow.

Sadly I'm not getting a discount for this review but more than happy to champion a British business getting something right :)
 

tony84

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Apr 14, 2008
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Im with @quikshop I bought a new phone last month.
Ordered it online, picked it up the next day and basically said theres my old phone, can you set up my new one so it works.

I was in for about 30 minutes but came out and everything worked.

I have not bought a phone for nearly 2 years so to go online at 6pm and pick it up at 1pm the next day I thought was pretty impressive.
 
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billybob99

I am very quick to point the finger at businesses that provide shocking service, so I think it's a refreshing change when a service performs above my jaded expectations.

Long story but I needed a replacement smart phone for tomorrow. Popped onto the Carphone Warehouse website, found a suitable moderately priced SIM-free phone, ordered and requested it be delivered to my local branch for collection.

I have to say their website is super-slick, so easy to order from and the subsequent communication by email and txt message has been spot on - my phone will be available to collect tomorrow.

Sadly I'm not getting a discount for this review but more than happy to champion a British business getting something right :)

You say that, but the power button stopped working on my Pixel 2 XL and I went into a branch, the girl took my details and pulled up my order on the system, then took my phone and checked the IMEI number and then looked at me and said "this isn't the phone we sold you".

She went on to describe the fulfilment process within their company and how they would never get something like this wrong etc. and she would also slip in "this isn't the phone we sold you" every now and again.

I was thinking, okay, this is the phone that was delivered to me 4 months ago.

Then she went on to point to the screen saying this phone belongs to "Bob Smith" [made up the name] but she actually showed me a real customers name and address, a guy based in London.

Data protection issues?

Turns out PC World and Carphone Warehouse are sister companies and there was an issue when PC World moved some stock over to Carphone Warehouse - found out later that Carphone Warehouse entered my phone into their system as "phone accessories".

PC World ended up sorting it and giving me a new phone.
 
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obscure

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Jan 18, 2008
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Does seem odd to be praising a company for doing what they promised/were supposed to. Seems we are so used to having to deal with idiots who mess up that we now view that as a normal/acceptable level of service and actually getting things done properly as exceptional.

Too many companies follow a script and then grind to a halt or shrug their shoulders when the end result doesn't match what their script dictates. For me excellent customer service is still getting the job done/problem solved even when the "computer says no"
 
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Noah

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Sep 1, 2009
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Too many companies follow a script and then grind to a halt or shrug their shoulders when the end result doesn't match what their script dictates. For me excellent customer service is still getting the job done/problem solved even when the "computer says no"
There is a fundamental problem with the commoditisation of customer service - of which computerisation is only a part - and that is the inability to deal with what I think of as "edge cases" - i.e. problems that lie outside the usual range and hence do not occur to those who design the service systems, or are not worth the effort to describe and process.

Prescribed processes take initiative away from the people dealing with the customer, and frequently even if they want to help in an "edge case", they do not have the skills and knowledge - until escalated to "Level 2 support", of course.

These processes and systems are implemented for efficiency and consistency and so on, but they do risk missing out on the less-usual problems that, ironically, are often more important.

Probably base cause is a cultural shift away from a stiff upper lip and towards whining entitlement, so you need formal systems to deal with a huge volume of frivolous carping. People, eh? Glad I'm not like that.
 
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BusterBloodvessel

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    You say that, but the power button stopped working on my Pixel 2 XL and I went into a branch, the girl took my details and pulled up my order on the system, then took my phone and checked the IMEI number and then looked at me and said "this isn't the phone we sold you".

    She went on to describe the fulfilment process within their company and how they would never get something like this wrong etc. and she would also slip in "this isn't the phone we sold you" every now and again.

    I was thinking, okay, this is the phone that was delivered to me 4 months ago.

    Then she went on to point to the screen saying this phone belongs to "Bob Smith" [made up the name] but she actually showed me a real customers name and address, a guy based in London.

    Data protection issues?

    Turns out PC World and Carphone Warehouse are sister companies and there was an issue when PC World moved some stock over to Carphone Warehouse - found out later that Carphone Warehouse entered my phone into their system as "phone accessories".

    PC World ended up sorting it and giving me a new phone.

    This is a true story;

    Probably 8 or 9 years ago my Dad, John Robinson (first name changed!) bought a new phone at the o2 shop. Set it all up and off he went. He got a welcome text saying "Thankyou for joining o2 mr John Robertson". He assumed it was a typo on entering his name and didn't think too much of it.

    3 hours later, phone stops working. No signal, no service, no nothing. Phone o2 and give the usual name, address, DOB, etc.

    "Sorry sir, they don't match our records". Cue back and forth arguing, how can they be incorrect - they are literally the details I've given in your shop this morning, etc etc. Absolutely nothing they could do - the address & DOB were completely wrong.

    So, off back to the shop. The sales assistant remembers him, pulls up his details and - lo and behld - nothing matches. Everybody at this point is absolutely stumped. He has a phone in his hand, he knows he's signed up for it, the people in the shop know he has, however the number is coming up as registered to the right phone but to John Robertson and not John Robinson, at a completely different address....it was genuinely a case of "what the hell do we do now??".

    After much, much digging over many days, the outcome was...there had been a highly, highly unusual error where two o2 sim cards had been printed with the same phone number (i think it has an identifier name name like IEM number or something?). Anyway, one had been bought by my dad and registered to him at a shop near us...on exactly the same day, Mr Robertson up in Newcastle had also been sold the matching SIM, with exactly the same phone handset, and having an almost identical name to my dad! It was absolutely crazy.

    If anybody had told me that story themselves I would say it was absolutely impossible and implausible but I was involved in it myself as I helped my Dad set up and buy the phone. The chances, especially with almost identical names, must be tens of millions to one!
     
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    quikshop

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    Oct 11, 2006
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    Wow some cynical sorts on the forums these days :rolleyes:

    I disagree that I'm praising them for doing their job, it's that they did it exceptionally well - exceptional being the point given the number of 'meh' or just downright awful consumer experiences most of us have.

    CPW are competing with behemoths like Amazon who have defined the standard for online fulfillment, and on this experience they are on a par with Amazon.
     
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