Website SEO Help

[Mark Tindale]

Hi

I'm looking into getting some help with my website SEO. I've had a 'mess around' with it myself, but its beyond me.

I get 95% of sales through ebay and Facebook, and would like to bring in more business through the website.

My question is, who are the best people to help me with this? Any recommendations?

I dont want to make a huge mistake and waste 9 months and ££££'s.

I know this probably cant be answered easily, but time and cost wise, what are we looking at to make a difference, climbing rankings etc.

My website incase it helps moto-cnc.com.

Thanks in advance.

 

[Darren_Ssc]

Look for someone locally who you can talk to face to face. You may not find the person you're looking for but it greatly reduces the chances of you wasting a lot of time and money.

The person you need is definitely not touting for work on a forum.

 

[zigojacko]

You need someone that knows how to work very well with Opencart as there are tons of things on your website missing or not attended to that would make a lot of difference how your website performs in search engines. And ideally, they would have been done before you launched the website.

I can't elaborate further as that would be deemed a website review which you need to be a paying member of on these forums but I'd be happy to provide you with more information or even request a proposal/quote.

In short though, you'd need a website audit to identify the areas that need addressing, an analysis of how your pages currently rank/perform and a weigh up of the competition. Then compile an action plan of realistic targets/goals that aligns with your budget. Then it would be possible to provide an estimation of timescales to see results. It's an ongoing process though, even when your ranking well - obviously the idea is that the additional organic traffic would drive further sales to supplement the investment into SEO.

 

[ukbf0001]

Have you done your keyword research ? - if you havent you need to before you do anything else.
If you have done KR - have you optimised each page accordingly - and had it verified that you arent over optimising ?
These days the above would be considered the foundation of any money making site before you do anything else.
Plus these days - Google looks for mobile friendlyness and also site load speed.
Your mobile site speed is 52 (extremely average)
Like zigojacko said (and probably lots more).
If you have a budget then PM me - if you dont - then there are free tools that can get you the information you need - but they take a little time to understand.

If you have no budget and arent techy at all then you have alternatives to SEO, and use a tool that monitors everything / everywhere for mentions of your 'niche' and alerts you - you can then add value - for this I use awario as you can use it as and when want, It all depends on your market and your typical customer.

 

[fisicx]

Like @zigojacko said, you need an audit/review first then someone who really understands opencart. SEO isn't something you can bolt of, it needs integrating from the inside out. But you do have a problem because Opencart isn't an SEO friendly platform - it need lots of work to make it so.

 

[Tin]

Hi

I'm looking into getting some help with my website SEO. I've had a 'mess around' with it myself, but its beyond me.

I'll make sure it's not beyond you, if you step up to the mark at your end?

My question is, who are the best people to help me with this? Any recommendations?

Yes me.

I dont want to make a huge mistake and waste 9 months and ££££'s.

You won't, I'm not charging for this. I will explain clearly what's wrong with your current site, I'll explain all that's required and in what priority and I'll expect you to work as hard as I will.

Interested, get in touch. That's your choice.

 

[Nick Walsh Studios]

SEO Methodology Steps For You:
1. Research
Define goals, identify keywords, analyze competition, define tests.
2. Audit
Indexation, accessibility, content, authority.
3. Optimize
Site optimization, content optimization, technical optimization, local optimization.
4. Amplify
Inbound links, trust, social.
5. Iterate
Measure, report.

Many free and paid tools to do these tasks, Google and see what appeals to you and what can be done on autopilot to save you time. Diib is good with AI and gives you objectives to do step by step $19 a month if you wait a few days after trial offer ends they discount it from $29 to $19

 

[Mark Tindale]

Look for someone locally who you can talk to face to face. You may not find the person you're looking for but it greatly reduces the chances of you wasting a lot of time and money.

The person you need is definitely not touting for work on a forum.

Thanks for the reply Darren, I tried to contact someone locally, they did'nt seem interested, and wanted to pass me on to some google partner guy for £800 per month.

 

[Mark Tindale]

Thanks for the comments everyone. I've started doing a lot of the meta tag titles, descriptions, keywords myself.

I'm guessing to get someone to do this on 400 product pages and 360 category pages would cost a fortune as it's very time consuming.

Most of these were blank, as I didn't know what to put in them, so hopefully this is something that will help without cost.

This seo lark is a bloody minefield !!

 

[fisicx]

Thanks for the comments everyone. I've started doing a lot of the meta tag titles, descriptions, keywords myself.

Don't bother with the keywords. And a good chunk of the description can be boilerplate.

For example:

The Tindale pine flange wobbler is compatible with all metric clonkers. We offer next day delivery with discounts for bulk orders call us on 01234 56789

 

[Tin]

I've created a completely free tool designed to educate people on how to write titles and meta descriptions for SEO purposes - https://www.freshbananas.co.uk/seo-serp-tool/ - if you use it make sure you click the orange coloured link on that page to read and see examples on what you need to know, before you even begin.

400 product pages and 360 category pages? You're looking at things the wrong way, you need to do keyword research and cherry pick the right pages to work on for the right reasons. Picking the most beneficial areas of your site (beneficial to you) would be the places to start.

 

[Darren_Ssc]

Thanks for the reply Darren, I tried to contact someone locally, they did'nt seem interested, and wanted to pass me on to some google partner guy for £800 per month.

I've been doing this for 10 years Mark, I haven't looked for work for at least 8 of those years and, get this, I don't even know what I'm doing half the time. I'm currently making £500 a day.

If you want results you're going to have to pay for them or get some good advice from someone who knows what they are taking about. I was hoping your 'someone local' guy would be a bit like me. Happy to give a bit of free time to local business rather than someone who would just say not interested.

On a positive note, the only way is up for you Mark. Start with your category pages, tell me what a bar riser is for start, tell me why your bar risers are the dogs B@ll@ks, etc.

Like Tin says, pick your battles - don't try and optimise everything at once. And don't try to be too clever, be real.

 

[Nick Walsh Studios]

Your Title: Titlemoto-cnc: Precision Performance i used free SEO Minion to get this

You need to put your main keywords in the title and at start of:
maybe you could try "cnc motorcycle parts" volume 30 searches per month UK i used keyword surfer a google chrome extension to get vol

This site
www.waykenrm.com › cnc-motorcycle-parts gets 5,328 estimated search volume in United States

is page one position two for key phrase "cnc machined motorbike parts"

their title you can get some ideas from "
"How To Make Your Bike Awesome With CNC Motorcycle Parts"

their meta description: "We have an aluminum machining team of experienced engineers with a ... Why CNC Machined Parts Are Indispensable for Motorcycles."

Your meta description does not contain any keywords that have monthly search volume in Google
"After more than 25 years working in the Automotive, Formula 1 and Aerospace sectors, we decided it was time we started making our own products"

try something like " CNC Motorcycle Parts: Cnc machined motorbike parts - [URL='https://moto-cnc.com/']moto-cnc"

If you rewrite that meta description with keyphrases you want to rank for and you write an excellent 2,000-3,000 word article ( they have 1,387 words) that helps the website visitor answer their questions about cnc motorcycle parts you should start ranking page one in 30-150 days estimated depending on what if anything your competitors are doing with their own SEO campaign (writing 3,000 word article, backlinking, onpage optimization..)[/URL]

 

[fisicx]

The meta description is not a ranking signal so doesn’t need to contain any keywords.

It should be a marketing message to entice to to click on the serps entry.

 

[Nick Walsh Studios]

fisicx You are equally correct "Google has also stated that keywords in meta descriptions won't affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for."

 

[fisicx]

The title already has the keywords. The description should provide additional content. No point in just repeating what's already in the snippet title. Crafting a good description takes times. Think of it like an elevator pitch.

Quora (from where you got your quote) it often wrong or misleading.

Advice from moz:
https://moz.com/learn/seo/meta-description

Shopify breaks it down further:
https://www.shopify.co.uk/blog/how-to-write-meta-descriptions

Neilpatel talks about keywords but they have to be in-context:
https://neilpatel.com/blog/meta-description-magic/

Include the keywords if they fall naturally within the sales pitch but do not force them.

 

[Nick Walsh Studios]

"Quora (from where you got your quote) it often wrong or misleading."

Your wrong I did not get quote from Quora it was wordstream, I would never trust Quora it is full of subjective advice, not really professional.

 

[makeusvisible]

I honestly would not begin a time consuming and expensive SEO exercise until you have a very clear understanding of which keywords are going to perform well (and which are not).

To put it simply, what if you spend £5,000 over the next year ranking for a keyword, only to achieve a page 1 position and find out that, actually, people using that keyword are not converting once they get to the website?

Imagine there are 200 potential keywords which your core client will be using. It would be far better to establish which of those 200 convert well, and then target those keywords with SEO.

The only quick way to do the above is via a Google Ads campaign. It will cost money to do, but money well spent compared to spending months and thousands on a blind SEO campaign.

 

[Nick Walsh Studios]

"very clear understanding of which keywords are going to perform well (and which are not)"
or try Bing which is cheaper and then transfer the converting keywords to Google Ads to get the big traffic https://blog.ispionage.com/local-ppc-marketing-research.html is a great read

 

[Instamixes]

Hello,

If you want to get business from your website, then it will take some time to generate business from your website. You must choose SEO technique to get your website ranked within 6 months.

But if you want business quickly then you can choose PPC.

 

[AndyMuir9]

Hello,

If you want to get business from your website, then it will take some time to generate business from your website. You must choose SEO technique to get your website ranked within 6 months.

But if you want business quickly then you can choose PPC.

It's important to note that PPC doesn't guarantee business. You could spend hundreds of pounds on this in return for nothing. Also, 80% of searches ignore paid ads on Google, for example and just go to the organic results.

 

[fisicx]

If you want to get business from your website, then it will take some time to generate business from your website. You must choose SEO technique to get your website ranked within 6 months.

Rubbish. I you know what you are doing you can generate money a lot sooner than that.

 

[Mark Tindale]

Thank you everyone for all the replies and help.

I especially wanted to say a big Thanks to 'Tin' Ray Field from FreshBananas.co.uk

Ray got in touch with me on here offering some free help and advice, to which at first I was a little reluctant to accept. After all it's a rarity to be offered this these days.

After many weeks of online searching, I eventually returned Ray's call, and I'm so glad I did. Over the next 5 months, Ray took me through many aspects of his online course, which took me from complete SEO novice to having a solid understanding of basic SEO, and how my website affects its Google rankings.

We worked together on a weekly basis and have now gone from being almost nowhere on Google Serps to as it stands today on page 1 for over 250 keywords and 190 top 3 positions. Including ranking for some harder keywords.

Obviously, this has affected our sales quite considerably and thankfully are now in a position to hire Ray on a monthly basis to help continue our growth.

Cheers guys