As the guys above have already mentioned, your site doesn't make you stand out from the rest. And, in my experience, most I.T companies look the same online with crappy stock images showing schematics, servers and cheesy people in a meetings room have 'lots of fun'.
The word 'solution' is massively boring and over-used too. 'Synergy' is also very 'punchable'!
That stuff doesn't turn clients on. You need to remember who your customer actually is. They are human so they don't need to be fed bullcrap.
You customer is probably a business owner or office manager who just wants the hassle and pain taken away from their I.T problems. In most cases, they probably don't even know what they want. Yes, they know they need someone to handle their I.T but they won't have the first clue about security, Gsuite, Disaster Recovery and the best Business Broadband.
To differentiate yourself, focus your site a little less on SEO and more on solving problems and talking like human beings. People buy into people at the end of the day, not a support desk, so your personality is everything.
Show the faces of you and your team. Demonstrate that you are hands-on, available and you 'real' people as opposed to a company that outsources stuff to India.
When customers search Google they are usually searching for answers to problems first (dare I say solution, ha ha). Once they know the answer then they will probably call someone like you. However, if you can be the website that solves the problem then they will call you first.
On your homepage you should:
- Address the underlying problem (maybe focus on crappy I.T services, downtime or security breaches) - Use plain English, no techy jargon or cheesy solution-talk
- Say who you are, explain your expertise and mention some problems you have solved for clients.
- Show some logos of your customers (prove your track record)
- Show some testimonials (social proof)
- Trustpilot or Google Reviews rating? (Google reviews will help your local Google business generation)
- Then list the problems you solve (and the service for it)
- Call-to-action (Contact form or a call-back - this should be on every page)
- Make sure you use punchy imagery that doesn't look cheesy - Images are what capture's attention. NO SERVERS!
- Maybe Offer a FREE I.T health download one-pager - Get people to buy-in to you guys with something for free. I know you offer the 'free I.T health check' but we all know that will be a pitch and it's easy to pick holes in somebody else work. ;-)
On the marketing side, your blog should be addressing ongoing problems that businesses similar to your customers are facing. This is what will drive the real traffic. Ranking for I.T Services in Guildford is great if you are up there but the competition is probably fierce and it's a bit of a 'one-trick pony' approach.
On your blog, you should be writing about common problems, things like:
- Data security breaches and what to do about it
- Compliance issues
- Disaster recovery
- Network I.T security
- Office efficiencies / money saving through I.T
- Advantages of using G-Suite, etc.
I'm not an I.T expert so it would take further research into what people are looking for but I hope you get my point.
You should also try to get work with local blogs, partner sites and publications to share your expertise. This will drive awareness and inbound links, boosting your organic listings. It will also drive business if you take it seriously enough.
I hope that helps.
Matt
