The form testing is exactly how I do things. I've been an advocate of Luke W's for a long time so endorse your recommendation.
Eye tracking is a very powerful tool as is any of the click trail, heat mapping and other testing tools. Even the excellent fivesecondtest has its role. I'm not so sure we are that far apart in our philosophies, just the use of applications in web development. Not sure how you can build and test a mega menu or checkout in photoshop though?
Eye tracking is a very powerful tool as is any of the click trail, heat mapping and other testing tools. Even the excellent fivesecondtest has its role. I'm not so sure we are that far apart in our philosophies, just the use of applications in web development. Not sure how you can build and test a mega menu or checkout in photoshop though?
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