Website content that converts...

[Baz Watkins]

Hi all,

As a potential customer, what hooks you in when reading a websites content, which approach gets you to commit to a phone call or fill a form in?

If your are looking for a service, and if we exclude price from the equation, what in your mind makes you choose one service supplier over another, when both are asking you to contact them?

Is it the humour or seriousness of their copy, is it the knowledge they display, is it just a strong 'we do what you want' call to action, or is it too much or too little on page information defines your reasoning?

What gets you to choose one over the other, and how easy is it to missjudge your audience by writting the wrong type of website copy?

If you have any examples of websites you think get it right or wrong, please feel free to showcase why you like or dislike what they have done to generate action.

Thanks, B.

 

[Posilan]

Hi all,

As a potential customer, what hooks you in when reading a websites content, which approach gets you to commit to a phone call or fill a form in?

If your are looking for a service, and if we exclude price from the equation, what in your mind makes you choose one service supplier over another, when both are asking you to contact them?

Is it the humour or seriousness of their copy, is it the knowledge they display, is it just a strong 'we do what you want' call to action, or is it too much or too little on page information defines your reasoning?

What gets you to choose one over the other, and how easy is it to missjudge your audience by writting the wrong type of website copy?

If you have any examples of websites you think get it right or wrong, please feel free to showcase why you like or dislike what they have done to generate action.

Thanks, B.

I prefer a website to give all the information I need - including prices.

Websites that just have product information and no indication of price annoy me.

Then if all the seems OK, I'll happily order online or phone/email with any additional queries or to order.

Steve

 

[PenfoldRepair]

I prefer a site to get to the point. A clean layout with all the info I need in easy access without having to go through some long winded navigation.

Clear images if selling physical products. I also like to see contact details in easy reach(phone, email and address). Professional looking sites always get a thumbs up for me, if it looks homemade it looks cheap even though the service may look great

 

[directmarketingadvice]

If your are looking for a service, and if we exclude price from the equation, what in your mind makes you choose one service supplier over another, when both are asking you to contact them?

It depends on my buying criteria for that particular product/service.

Steve

 

[LicensedToTrade]

Traceability is important for me (it is a word, but I had to check )

I'm a bit put off by service providers who are clearly a one man band but refer to themselves as a collective of individuals e.g. 'We provide the best service around...our team of dedicated professionals will work with you every step of the way...so get in touch with us today...' yet they don't once mention anyone's name including their own anywhere on the website. No mention of a physical mailing address, no mention of a company registration number, no landline telephone number, just an info@ email address and a mobile number if you are lucky.

 

[eukhost]

A website that has just enough information that would list the features or addons with the base product/services with the pricing in detailed format is something which is considered to be ideal.

While building a webpage it is more important to thing from a consumer or visitors point of view and then format the page accordingly.
IMO. a perfect webpage is the one which has a perfect blend of Information + Price + referal page links

 

[garyk]

I prefer a website to give all the information I need - including prices.

Websites that just have product information and no indication of price annoy me.

Then if all the seems OK, I'll happily order online or phone/email with any additional queries or to order.

Steve

Agree with that 100% i never understand why sites are built where you have to submit details and wait for quotes. I built a landing page for a friend that sells garage doors that converts well because it gives you an instant price. All those bulls**t 80s sales tactics of not revealing the price simply dont work.

Gary

 

[Waumsley]

A wide question, but removing the price issue, it's personality, respect and transparency which engages me. I'm judging the site before it loads on it's speed and if it crammed with too much information page I'm off.

I don't like web copy like "we are the number one professionals for.. " (arrogant BS - usually backed up with an amateur looking site)

I hate obvious stock images too. The usual being the smiley tele-sales person ready to take your call. (here we have to assume the business belongs to a 14yr old or the real staff are just too hideous to be seen)

Basically if the web owners has failed to look at their site through the eyes of their target customers they have failed themselves.

I quite enjoyed that rant.

 

[Waumsley]

A wide question, but removing the price issue, it's personality, respect and transparency which engages me. I'm judging the site before it loads on it's speed and if it crammed with too much information page I'm off.

I don't like web copy like "we are the number one professionals for.. " (arrogant BS - usually backed up with an amateur looking site)

I hate obvious stock images too. The usual being the smiley tele-sales person ready to take your call. (here we have to assume the business belongs to a 14yr old or the real staff are just too hideous to be seen)

Basically if the web owners has failed to look at their site through the eyes of their target customers they have failed themselves.

I quite enjoyed that rant.