Web design marketing

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Theresa Knowles

Hello!
So, I've got a website set up on Google search with some SEO keywords and such, however, I don't even know where to begin trying to geberate custom, I co own a Web development business and need some advice on how to meet new potential customers, anyone have any advice or can point me in the right direction?
I would be so grateful, thanks! :)
 

fisicx

Moderator
Sep 12, 2006
46,851
8
15,474
Aldershot
www.aerin.co.uk
Change the ads, change the keywords, change the landing pages. I use Adwords and it brings me in a lot of work. You just need to be creative in your campaigns. I started with about 2000 keywords and kept modifying and filtering until
I found the ones that worked for me.

You say you have only had 49 clicks. How many of those converted? You should have got some new clients. If not it means you need to change your landing page (I hope you aren't sending them to your homepage...)

PS: Just had a look at your site and there are zillions of things you could do to improve things. Join the forum as a full member and get a site review - see things through a customers eyes. And google doesn't like you at all - can't see the site even with a search for the buisness name.
 
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Hello!
So, I've got a website set up on Google search with some SEO keywords and such, however, I don't even know where to begin trying to geberate custom, I co own a Web development business and need some advice on how to meet new potential customers, anyone have any advice or can point me in the right direction?
I would be so grateful, thanks! :)
From a business perspective, why would I buy a website from you?

You cannot get customers for yourself through your own website, so why would I (as a business owner) want to buy your services...?
 
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altwebdesign

Free Member
Dec 3, 2009
843
114
One of the most competitive areas out there and one of the most "expensive" on PPC if you get it wrong... Welcome to the club!

PPC is by far the best way to start bringing in leads and as fisicx says you need to constantly test different headlines, landing pages, content etc to get going in the right direction.

Please also pay close attention to negative keywords with in adwords and ensure you dont waste too much money on them!

Other than that, dont do email marketing, it gets deleted like the rest of them, UNLESS you can create a powerful healdine and opening sentence that is different to what everyone else is doing.

Good luck and I hope this helps.
 
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Paul Norman

Free Member
Apr 8, 2010
4,102
1,538
Torrevieja
Initially, in this arena, I would not be relying on Google searches to get my business off the ground. That is a slow route to financial pain.

Networking. Both online (such as here), and off line. Get out there. Meet people. Leaflet the local business parks. Knock on some doors. Until you are busy designing sites (and some will correctly say that you should not slow up there), spend 8 hours a day doing stuff to make yourself visible. 10 hours, even.
 
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F

FreebieBoy34

Hello!
So, I've got a website set up on Google search with some SEO keywords and such, however, I don't even know where to begin trying to geberate custom, I co own a Web development business and need some advice on how to meet new potential customers, anyone have any advice or can point me in the right direction?
I would be so grateful, thanks! :)

Hi there! I suppose what you can do is to set up your website first according to the business that you have. Then, you must create contents that will inform the readers about what products or services you can offer to them. SEO is a must in this stage, so you need to at least be familiar with the basics...

Then once you are able to create contents, you should focus your efforts in promoting your business online by creating blog articles about your business, or write a review about the product/service that you have... Just try to give something valuable to your readers and soon enough visitors will come in great numbers (as long as you are targeting the right market)...

Then, you also have to post business-related contents through social media so you can amplify your range and reach out more potential clients. You can even do a video about your company and post it online...

Finally, if you want to keep a healthy flow of traffic going to your site and more revenues in the process, you have to use certain tools which can make your visitors engaged in your domain as they visit. A good example of this is by integrating and offerwall tool into your site. This way, you'll be able to keep them engaged as your visitors will have the freedom to choose any offers being displayed or not without exiting your site as opposed to the usual ad banners...

I hope my suggestion will help you in your business as I have applied all these things in mine and it helped me succeed...:)
 
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Paul Cardall

Free Member
Apr 25, 2014
36
5
61
Birmingham, UK
Hello!
So, I've got a website set up on Google search with some SEO keywords and such, however, I don't even know where to begin trying to geberate custom, I co own a Web development business and need some advice on how to meet new potential customers, anyone have any advice or can point me in the right direction?
I would be so grateful, thanks! :)

KISS: Keep It Simple, Stupid (Hate that second S with a passion)

My two pence worth, If you don't know SEO, leave it to someone who does. Outsource the SEO (Fiverr, maybe).

Find Your Customers Yourself (so you don't have to rely on Google etc)

1. Create the best damn looking web site you can.
2. Seek out online business directories and approach any business listed that doesn't have a web site.
3. Offer to build them a stunning web site.

4. DO NOT OFFER SEO SERVICES

Paul
Crafty Studios
 
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Ostrich2000

Wait! Before you do anything with the looks of the website ask yourself this. How does what is ON it connect with the dialogue your client is having on the inside? Does it address their pain points? Does it address the outcome they wish they had? If so, does the imagery communicate their internal state(s). And that's a technique, NOT a strategy! What about conversions? How does it address the Buyer's Journey (e.g. benefits, objections to ownership)? These are the questions you need to ask yourself.
 
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Nic - Attitude

Google Ads should work great if you've got a landing page. You need to think about Inbound Marketing. Think about what you can do to get leads and contact information.

Perhaps create some premium content for people to download, but in order to do so they must give up their contact information. You then have a warm lead.

We do this on our agency site and it gets us a fair bit of inbound business each month, contacts who have come to us, expressed an interest in our services because we're clearly promoting a solution to their clearly-defined problem.

Works great.
 
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