UK sales publications/channels?

[MaxB]

Hi there

As a Professor at Leeds University Business School, I've developed about 10 x 90-minute sessions presenting the latest B2B sales effectiveness research findings. The sessions are all independent of each other and could be delivered as e.g. breakfasts or afternoon sessions and would be of interest to sales leaders. Each sessions comes with an instrument that participants can take back to measure whatever the topic of discussion was during that session.

I'm wondering how best to promote and thinking that maybe a sales publication might be interested in partnering with me on this? I've Googled but can't find any obvious publications. Does anyone know of any by any chance please? Or does anyone have other ideas how I can advertise/deliver these sessions?

Many thanks and all the best

Max

 

[Mr D]

The various trade bodies may be interested, local business networks and chambers of commerce too.

Just a thought, can any of the sessions be split into sections and shown over multiple sessions?
A 10 or 20 minute presentation is somewhat easier to handle in a meeting.

 

[WebshopMechanic]

Hi @MaxB

First things first. I would get some of the knowledge into the hands of your target audience to gauge their feedback so you can refine it.

Sorry to be blunt but, just because it works at a university, it doesn't mean to say that it works in the real world. I obviously don't know your background so you may have already have a proven track record.

Once you have refined it, I would use 3 routes to market. Publications are fine but they would usually want paying in advance because these advertising lot don't usually like to take risks on commissions. They want their cash up front.

The routes I would go through are:

1. Sales Training Course Companies

If you have a pre-packaged training course then it's easy money for them. They can do the marketing and use their reach to get the audience in. You just need to turn up.


2. Recruitment Companies
These guys have the reach and access to the networks. You could work in partnership with them where you get paid to speak and they get the decision-makers / potential clients in the room.

For them, it's all about networking and for you, it's all about building your profile.


3. Online Course
I would package your knowledge up into an online course. That way, you can make money out of it (high profit) and it's scalable! If it's just you traveling around then you need to spend money on transport and give up your precious time being on the road.

I think 90 minute sessions are far too long so I would think about breaking it down into 10-15 minute lessons if you can.

You could offer tasters on LinkedIn and also promote it on your own site. This could be backed up with a Google adwords campaign to drive targeted traffic.

As you've already mentioned, you could partner with a number of publications and offer them an affiliate commission. That way you can gain greater reach.

The beauty of an online course is that you only need to create it once and you can spread it across multiple training platforms. You could also refine by sector. (This is what I'm in the process of doing)

I hope this helps.

Matt

 

[fisicx]

I've developed about 10 x 90-minute sessions presenting the latest B2B sales effectiveness research findings.

How long is this going to be valid? Will these findings still be useful in 12 months?

The sessions are all independent of each other and could be delivered as e.g. breakfasts or afternoon sessions and would be of interest to sales leaders.

Far too long. They need to be much much shorter if you want show them at meetings.

Even if you had a dedicated training day a 90 minute session it too long. Most people can cope with about 20 minutes chunks each with two to three teaching points. Anything longer than that and attention will wander.

 

[redigo.]

I agree with point 3 from @WebshopMechanic that packaging these up into bitesize chunks and going down the online course route would be best for this kind of thing.

Something like Udemy sprung straight to mind, then promote it through LinkedIn for further exposure.