Thinking of using adwords?

[cleanteamabz]

Our website guy has suggested we use adwords to help get more calls. Just wondering if anyone has had any experience of this? He want to start wit £10 a day budget. Seems alot!

 

[Mystro]

How much is one sale worth, £10 could be very minimal if you do well, or a total waste if your ads don't work, or maybe your site wont convert,

 

[SamApplegate]

I agree with Mystro.

Don't think about £10.00 as a cost, it's an investment.

Your question should be, what is the return on this investment? and how do I measure it?

If £10.00 results in £100.00 of sales, it's clearly worth it. Infact, it's worth spending £100.00 per day to make £1000.00 in sales (assuming the traffic is there and the ROI scales).

 

[taskbarge]

Using Adwords is a good idea but you need a adwords expert to run your campaigns successfully. A bad campaign can cost you more money and lower placements of ads.

 

[directmarketingadvice]

Our website guy has suggested we use adwords to help get more calls. Just wondering if anyone has had any experience of this? He want to start wit £10 a day budget. Seems alot!

£10 is really low.

My advice is that, before you spend any money, you figure out how much you're able/willing to spend to get a new customer.

Then look at Google's estimated cost per click for your keywords. (You may be surprised how high this is for the cleaning industry.)

Then, from there, what conversion rate you'll need to get in order to make a profit.

A few years ago, I wrote a report that covers this stuff. You can get it here:

http://www.bothsidesoftheclick.co.uk/free-adwords-report

(No signup required, just right click the link and save the pdf.)

Hope this helps,

Steve

 

[cleanteamabz]

Hey thanks for the advice guys. I'm managed to get a voucher for adwrods so I am going to give it a test and see what happens. Any advice on setting it up for the carpet cleaning website I have?

 

[Uzair Kharawala]

I can help with a £225 voucher is you wish to get started. I'm a Google Partner and we specialise in small business adwords campaign management with the sole focus on conversions. Our website is adwords.sfdigital.co.uk Please do have a look and give me a shout if you need answering any questions you may have.

Being a Google Partner, when a client signs up with us, I look at the last 4 years historical data for your niche / market and then reverse engineer the campaigns based on the CPC, CTR, traffic, etc. This report is only available to Google Partners and not available publicly. This alone saves a lot of money during the testing stage of the campaign.

 

[Groovy Train]

I have just started using google adwords and, via the google helpline, was directed by their representative to using Adwords Express - after a few weeks of running the Express version i realised that your ad comes up in a very broad spectrum of searches relating to the product or service you are trying to sell.

Unfortunately (or fortunately) whilst dabbling myself i had also set up the traditional google adwords account with very targeted 'phrase match' keywords so i had them both running concurrently on a very small budget.

When i realised that both were running i tried switching off the Express account just because i considered it too broad for my very targeted business and guess what.... no real change in clicks or conversions (still a very small number as i am trying (badly) to get my business up the generic searches.

I would say that Adwords is very good - when i search for my phrases my website is often one of the three advertised sites however make sure that if you use Adwords Express then you are aware of the broad search terms it uses.

 

[Excel Expert]

£10 a day being too low or not depends on the market you are on.

When my other marketing leaves a gap in my schedule I will normally put £10 a day on Adwords for 5 days and my work schedule gap gets filled up. I only need one client to keep me busy for a week or two. If you need lots of clients a day then £10 is going to be on the low side.

If you want to get familiar with the terminology, Google AdWords has a YouTube channel with lots of guides for begineers

 

[philmc1]

As others have said adwords is great to get you noticed via Google. But your website needs to bale to convert these people coming to your site to contacting you (email, contact form or whatever). Also when you stop spending don't be surprised that your ranking drops specially if you have not provided good content as well. Give it a go, £10 is not a lot and you will learn something

 

[SocialActivator]

Totally agree with taskbarge. It's better to have an expert consultation or support, or reading some blogs or case studies about adwords. You will save some money. Also don't expect extra results at the beginning. Usually making excellent adwords ads is long time process.

 

[BusinessTeam]

Good morning,

The amount per day does very much depend on your keywords and the industry. You might want to give it a go and see how things progress using something like google analytics to track traffic and activity in your site.

You can get a £75 voucher from Google by following http://www.google.co.uk/adwords/start/?channel=gdn-ef&sourceid=awo&subid=uk-en-gdn-aw-gmob-webrgif

Best wishes

Richard

 

[Ideaswise]

Adwords is ok in the short term, for special promotions, or for big companies with deep pockets, but for most small businesses it's much better to focus on improving your organic positioning in the results. People are much more likely to click on the main listings, and in the long run it's also much cheaper that way.

 

[Uzair Kharawala]

Adwords is ok in the short term, for special promotions, or for big companies with deep pockets, but for most small businesses it's much better to focus on improving your organic positioning in the results. People are much more likely to click on the main listings, and in the long run it's also much cheaper that way.

I would respectfully disagree with this because Adwords is a platform where small businesses can complete with the big boys unlike on TV, Radio, Newspaper or Magazine advertising. Small businesses can run campaigns with small budgets and once the campaign is giving a positive ROI, then scaling the campaign is not a big problem.

Improving organic results on the Search Network is fine until Google moves the goal posts and your rankings disappear overnight.

Adwords I would say is the cheapest, quickest and the most economical way of coming up on Page 1 Google. Once you know the conversion rate, then running the campaign for long term is a no-brainer!

Just my opinion.

Oz

 

[Tbozz]

Very interesting thread, uzair, ive just sent you a PM.

Sent from my GT-I9082 using Tapatalk

 

[Amy@ Filplastic- Racking]

I set up our Google Adwords account from scratch several years ago, and have never had any help from a consultant with it. It is now very successful with an excellent ROI. I found it easiest to start small and learn as you go. My key bit of advice to new starters would have to be "negative keywords". These are just so important for filtering out irrelevant searches & clicks which is important for all sorts of reasons, including wasted money of course. On one campaign alone, (for 1 product type) I have 1000+ negative keywords. Adwords will also show you what search terms people used to activate your adverts - these really need checking weekly, and the negative keywords adding to the list.

 

[Adwords_Guru]

Yep that's right negative keywords are vital.

Having quite few years of experience with Google adwords i can share some tips to save you money and get you ranked higher with better quality scores.

• Don't advertise on the display network unless you have banners or have a particular strategy
• Setup a Remarketing campaign even if it is paused. This will allow you to add visitors to your site to a list for future marketing, reminding them to come back
• Don't use broad match keywords, instead use "phrase" and [exact match]
• You must use negative keywords to stop ads displaying when people are searching for similar, but ultimately unrelated products or services
• Installing converison tracking is a must to track which keywords are leading to sales and enquiries.
• Linking and syncing with Google Analytics is also a must to track what happens to users after they have clicked your adverts
• Don't advertise in "All territories". People in the third world click alot, but don't tend to buy... anything.
• Create a unique campaign per main service or product category which send traffic to different landing pages your web site related to the search enquiry of the potential customer.
• Unique ad group and adverts for each of the main keywords
• Get a free £75 voucher, i have loads so message me if you want one

Hope this helps

 

[Adwords_Guru]

And as for budget, £10 a day is relatively small, but certainly enough to establish your levels of ROI.

Make sure you have conversion tracking running and your adwords account linked to analytics (both ways) so that you can very quickly weed out keywords that bring no value.

 

[Adwords_Guru]

Google adwords can eat up your budget very quickly, especially if you're not careful. With 10gbp budget, I'd probably try facebook ads. They will deliver targeted traffic: around 100 - 150 visitors a day.

It can, you're right - "if you're not careful"...

But why would an advertiser not be careful?

If you include only exact match keywords in your campaign, use negative keywords to weed out non relevant clicks and monitor effectively, your spend of £10 a day is an investment, with a sole purpose of generating more revenue.