The trouble with advertising....

[LicensedToTrade]

I would say only a thick person would pull advertising in profitable forms because of recession. If you don't advertise no one knows you are there.

Unfortunately what you have just said requires the kind of common sense that so many people in business lack.

 

[MASSEY]

Unfortunately what you have just said requires the kind of common sense that so many people in business lack.

I do actually make the mistake of giving people too much credit. Must learn to stop .

 

[garyk]

Print radio and TV advertising is too dear, sorry Im talking more local offline than online advertising.

For someone supposedly in advertising your statements are worrying.

First off a fundamental mistake is that national print advertising is too expensive compared to local. In fact it is actually *cheaper* if you cost it based on circulation.

Example; I can place a classified ad in the local rag for £40-50. That same ad in the classifieds b2b section of the sunday times will be £200. Now my local rag has a circulation of circa 300k, ST is circa 3 million. So for 4-5 times the cost I am getting *10 times* the readership. If you costed it per word national is cheaper.

 

[LicensedToTrade]

For someone supposedly in advertising your statements are worrying.

First off a fundamental mistake is that national print advertising is too expensive compared to local. In fact it is actually *cheaper* if you cost it based on circulation.

Example; I can place a classified ad in the local rag for £40-50. That same ad in the classifieds b2b section of the sunday times will be £200. Now my local rag has a circulation of circa 300k, ST is circa 3 million. So for 4-5 times the cost I am getting *10 times* the readership. If you costed it per word national is cheaper.

I doubt Adpod will be back to respond. I was perhaps a little over the top with my put down for which I apologise, but I believe what I said was correct.

Nevertheless there are plenty of others out there that will benefit from reading what you have just said.

 

[greenguru]

I understand that people get frustrated but at the end of the day we are all in business.
If you were setting up a marketing company how would you plan it out? what would you do to get business?

 

[garyk]

I understand that people get frustrated but at the end of the day we are all in business.
If you were setting up a marketing company how would you plan it out? what would you do to get business?

You want to setup a marketing company but want to know how to market it? Have I understood that?

 

[LicensedToTrade]

You want to setup a marketing company but want to know how to market it? Have I understood that?

I'm setting up a web design company, should I buy a computer now or later and will I need to buy an internet?

 

[crphillips]

Well i think it's a great idea! By the way.....I've always fancied a Lamborghini.....any car dealers out there that want a free wood burner and installation? I'll chuck in a free sweep next year too.....and the year after if i must

I actually hate swapping one trade for another. Two jobs never have the same value so one person always ends up further in debt to the other. I'd rather get paid for my job and then pay someone for theirs.

Surely if you swap one service for another then the service simply becomes the currency? The only benefit i'd see is avoiding tax but there's probably a law covering this anyway?

 

[uklfstyle]

I agree in many ways.

Too many emails and waste of time:-?

 

[GeorgeStrait]

I'm setting up a web design company, should I buy a computer now or later and will I need to buy an internet?

A computer is the last thing you need. First off you need to clear out the spare bedroom.

Good God man, don't you know anything.

 

[We Do PPI Claims]

lots of verbal jousting in here i was going to reply saying local media printing is dead, but couldnt read through the whole 5, yea 5 pages

 

[LicensedToTrade]

lots of verbal jousting in here i was going to reply saying local media printing is dead, but couldnt read through the whole 5, yea 5 pages

Six pages now.

 

[AgainstJPC]

Advertising in any respect is something that is often done by businesses to generate an income, and most find it a useful tool to make a profit out of.

However, you have to be made aware by my previous post on a group of newspapers that are set up purely to 'rip off' businesses, and I'm sure many people reading this have had some involvement with the group over the last 20 years.

We have helped a lady get all of her money back, plus the money this group spent on a Chinese Takeaway, with her credit card!!!!???!!!??

None of what I say is false, it is all backed up with factual paper evidence, and this is being supplied to the relevant governing bodies!

 

[LicensedToTrade]

However, you have to be made aware by my previous post on a group of newspapers that are set up purely to 'rip off' businesses, and I'm sure many people reading this have had some involvement with the group over the last 20 years.

We have helped a lady get all of her money back, plus the money this group spent on a Chinese Takeaway, with her credit card!!!!???!!!??

None of what I say is false, it is all backed up with factual paper evidence, and this is being supplied to the relevant governing bodies!

If you are referring to the thread where your comments bordered on (and then went far beyond) defamation and was since deleted by the moderators then yes, anyone who agrees to take out an advert should be wary of what exactly they are getting for their money and carry out due care when deciding on who to deal with.

This is the same for any business transaction, or even as a consumer. You weren't the first person to be ripped off and you won't be the last.

 

[MASSEY]

lots of verbal jousting in here i was going to reply saying local media printing is dead, but couldnt read through the whole 5, yea 5 pages

It's dead is it?

 

[directmarketingadvice]

It's dead is it?

Oh, no, I better call a couple of my clients and tell them to stop running newspaper ads. They'll point out that the ads are profitable, but I'll tell them to stop anyway.

Steve

 

[thetime22]

We are an advertising company and have never done a cold call in our life. Totally against company policy. We don't spam either. There are a lot of advertising companies that play by the rules.