I am not a shop keeper but I do business with the general public as well as business. My point is that when the general public get a sniff that you are willing to lower your prices just because they ask nicely or not so nicely in many case, it will attract cheapskates who want something for nothing. General public customers, unlike (most) businesses to business customers talk among themselves about prices. Also if one customer who has gotten a discount mentions it to their friend and the friend goes into the shop and does not get one, how will they feel? Will they feel like shopping there again? People hate feeling that they are being treated unfairly even if it is just over a few pence.
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