- Original Poster
- #1
The objects of marketing on tourism activities are so different; It involves million people from different places and working sectors. Such services in tourism as: tours booking. Hotel booking, flight booking…are main activities of tourism. We all know that, the desires of people are always changing from time to time. How does the travel agent meet their demand? It is the big issues that we must review it on different corners and how to manage the good marketing campaign for it.
Marketing for travel and tourism operations involves designing advertisements or promotional offers that will best draw customers toward a travel business. In order to do this well, marketers conduct surveys or interviews with target consumers in order to establish their needs, what they respond to and what they look for when choosing such an organization. Marketers must then be able to use this information to draft successful campaigns that increase business and profits.
We know that, the marketing issues in tourism are so different with the marketing issues in other services sectors. There are 04 points we should note on these different:
Firstly, the service is intangible: Most of the services are not tangible or use before purchase, so customers can be difficult to assess the quality of the service before using it. Services cannot be checked, display or packaging. In terms of risk, it is clear to the customer, the service will not purchase a security by purchasing a commodity.
Secondly, the service is not indivisible: Services are produced and consumed simultaneously. Goods can be produced and consumed much later, but the service cannot. When the service launched is when it is used and the end of its life cycle when consumers stop using it.
Thirdly, the service is unstable: For customers, the service and the service provider is one. The quality of service depends on factors outside the control of the service provider and sometimes depending on the status of the implementation of the service. For example, if an employee's service encounter something unpleasant or unsound, it certainly would be hard to implement good job serving their customers.
Fourthly, we are unable to reserve the service: Typically there will be a certain infrastructure is designed to provide services at any time, but the service was produced to consumers that cannot always reserve are. What can reserve only the tools and means of production of services only? In some sectors such as tourism, transportation, telecommunications, the time that the service does not mean it's sold under-collected. Unlike goods, if the produce is not sold immediately, you could still store for later consumption.
Thus, marketing services play a very important role for the enterprise approach and best serve travelers targeted growth and profitability. The fact that, if the business that focuses on the application to practical marketing services, it would reach to success. For example, in Vietnam, the travel agent who knows to promote its brand image associated with the Vietnam friendliness, safety and innovation, attracting many visitors to Vietnam for overseas. The travel agent apply various forms of promotion, such as through media, websites, email…, to introduce full of the charm of Vietnam. In addition, through international conferences, the social events are an opportunity for businesses to take advantage of opportunities to promote products. The travel agent knows to focuses its product development towards internationalization standards of quality and service. Business Marketing is special attention and always made a good impression on your business image. It was successful because the application knows the theory into practice, and appreciation of the role of Marketing.
Sources: Green Journey Travel (Vietnam)
Marketing for travel and tourism operations involves designing advertisements or promotional offers that will best draw customers toward a travel business. In order to do this well, marketers conduct surveys or interviews with target consumers in order to establish their needs, what they respond to and what they look for when choosing such an organization. Marketers must then be able to use this information to draft successful campaigns that increase business and profits.
We know that, the marketing issues in tourism are so different with the marketing issues in other services sectors. There are 04 points we should note on these different:
Firstly, the service is intangible: Most of the services are not tangible or use before purchase, so customers can be difficult to assess the quality of the service before using it. Services cannot be checked, display or packaging. In terms of risk, it is clear to the customer, the service will not purchase a security by purchasing a commodity.
Secondly, the service is not indivisible: Services are produced and consumed simultaneously. Goods can be produced and consumed much later, but the service cannot. When the service launched is when it is used and the end of its life cycle when consumers stop using it.
Thirdly, the service is unstable: For customers, the service and the service provider is one. The quality of service depends on factors outside the control of the service provider and sometimes depending on the status of the implementation of the service. For example, if an employee's service encounter something unpleasant or unsound, it certainly would be hard to implement good job serving their customers.
Fourthly, we are unable to reserve the service: Typically there will be a certain infrastructure is designed to provide services at any time, but the service was produced to consumers that cannot always reserve are. What can reserve only the tools and means of production of services only? In some sectors such as tourism, transportation, telecommunications, the time that the service does not mean it's sold under-collected. Unlike goods, if the produce is not sold immediately, you could still store for later consumption.
Thus, marketing services play a very important role for the enterprise approach and best serve travelers targeted growth and profitability. The fact that, if the business that focuses on the application to practical marketing services, it would reach to success. For example, in Vietnam, the travel agent who knows to promote its brand image associated with the Vietnam friendliness, safety and innovation, attracting many visitors to Vietnam for overseas. The travel agent apply various forms of promotion, such as through media, websites, email…, to introduce full of the charm of Vietnam. In addition, through international conferences, the social events are an opportunity for businesses to take advantage of opportunities to promote products. The travel agent knows to focuses its product development towards internationalization standards of quality and service. Business Marketing is special attention and always made a good impression on your business image. It was successful because the application knows the theory into practice, and appreciation of the role of Marketing.
Sources: Green Journey Travel (Vietnam)
