Tell me what you think!

[Dr. O]

Here's our recently launched site:
e-Surgery.com

Give me your thoughts on any potential improvements please.

 

[Scalloway]

Does it cover Scotland?

 

[fisicx]

Sites like this have far more visitors using a phone or tablet than those using a desktop.

It follows therefore that the mobile (small screen) experience is really important.

Look at the site on your phone and you will see it's not good. I tried to 'Ask a Pharmacist' but the icon isn't linked to anything. Neither are the other two icons.

It appears I have to logon to ask a pharmacist. Why? Surely I should be able to ask a question without registering an account (I don't have to do this in the local chemist).

Decide on a focus rather than a one size fits all site and then put a lot of work into the mobile UX.

I'd also make sure your contact details are in the footer along with images of all those giving advice and prescribing medication. This will help to build trust.

 

[Dr. O]

Sites like this have far more visitors using a phone or tablet than those using a desktop.

It follows therefore that the mobile (small screen) experience is really important.

Look at the site on your phone and you will see it's not good. I tried to 'Ask a Pharmacist' but the icon isn't linked to anything. Neither are the other two icons.

It appears I have to logon to ask a pharmacist. Why? Surely I should be able to ask a question without registering an account (I don't have to do this in the local chemist).

Decide on a focus rather than a one size fits all site and then put a lot of work into the mobile UX.

I'd also make sure your contact details are in the footer along with images of all those giving advice and prescribing medication. This will help to build trust.

Thanks for the feedback fisicx!

We have thought hard about making the "Ask a Pharmacist" accessible without creating an account but 1. We want to identify the receiver of the advice to ensure we store records of advice given (for indemnity purposes). 2. It's essentially a product for prospects, which funnels to conversions. 3. We won't be able to offer a quality service due to the volume of queries.
I'm in the process of implementing a WhatsApp supported interface, which will be more user friendly as I personally dont like tawk.to.

Images of those giving advice are another thing on the list as we want to be as transparent as possible. How would you envision that looking in the footer? Have you got an example in mind?

 

[Dr. O]

Does it cover Scotland?

Yes

 

[Mr D]

Here's our recently launched site:
e-Surgery.com

Give me your thoughts on any potential improvements please.

Allergies you say affect so many people. Yet the information is very sparse, a couple of links and one drug?
I have allergies and not even heard of that drug.

I'm less sure about choosing the medication, answering a couple of questions then getting sent it to take.
It seems somewhat risky.

Probably stick with own GP surgery and pharmacy for drugs. Its slow service but the stuff is done.

I am presuming the site is mostly unfinished? Can think of some drugs missing.

 

[Dr. O]

Allergies you say affect so many people. Yet the information is very sparse, a couple of links and one drug?
I have allergies and not even heard of that drug.

I'm less sure about choosing the medication, answering a couple of questions then getting sent it to take.
It seems somewhat risky.

Probably stick with own GP surgery and pharmacy for drugs. Its slow service but the stuff is done.

I am presuming the site is mostly unfinished? Can think of some drugs missing.

Fexofenadine is one of the strongest antihistamines available on prescription only. Yes there will be a lot of products added, but theres not much point selling GSL items. What drugs are you thinking of in particular? Some sites use a loophole and use Romanian doctors (instead of only UK GPs like we do) so every product is risk assessed by us. Things like opiates and diazepam I am not willing to deal with.

A lot of the products we have are not available on NHS, for instance viagra is limited to those with diabetes and prostate issue in CCGs and even then limited to 8 per month.
Hairloss treatments are not available on the NHS at all, etc etc. We dont aim to be a replacement for an NHS service but working alongside to fill in the gaps.

 

[fisicx]

We have thought hard about making the "Ask a Pharmacist" accessible without creating an account but 1. We want to identify the receiver of the advice to ensure we store records of advice given (for indemnity purposes). 2. It's essentially a product for prospects, which funnels to conversions. 3. We won't be able to offer a quality service due to the volume of queries.

I don't want you to store any records. I just want to ask you if I can take X with Y or if Z is suitable for a rash. You want it to be a funnel for conversions but that's not what I want. Don't care about your volume of queries.

I'd pause this service for now until you know if the site is viable.

I'm in the process of implementing a WhatsApp supported interface, which will be more user friendly as I personally dont like tawk.to.

Or just have someone answering the phone. That's my preferred method of getting advice.

Images of those giving advice are another thing on the list as we want to be as transparent as possible. How would you envision that looking in the footer? Have you got an example in mind?

Put your address, email and telephone in the footer. Have a page with all the profiles.

But change the theme. Have you tried to use the site on your phone? It just doesn't work. Do you want a breakdown of what's wrong with the homepage? With even looking too hard I found about 30 areas of improvement.

 

[Dr. O]

Or just have someone answering the phone. That's my preferred method of getting advice.

Then you might as well call your local pharmacy and wait on hold until the pharmacist is free. Defeats the point of a mobile based service. A lot of our customers are more comfortable with a messaging platform.

The site is optimised for mobile, what is it in particular that doesn't work? We've done quite a bit of transactions via mobile so it must work.

Hit me with the list I can take constructive criticism.

 

[Mr D]

Fexofenadine is one of the strongest antihistamines available on prescription only. Yes there will be a lot of products added, but theres not much point selling GSL items. What drugs are you thinking of in particular? Some sites use a loophole and use Romanian doctors (instead of only UK GPs like we do) so every product is risk assessed by us. Things like opiates and diazepam I am not willing to deal with.

A lot of the products we have are not available on NHS, for instance viagra is limited to those with diabetes and prostate issue in CCGs and even then limited to 8 per month.
Hairloss treatments are not available on the NHS at all, etc etc. We dont aim to be a replacement for an NHS service but working alongside to fill in the gaps.

Taking one of the strongest?
Thats the only option? Allergic reaction can take a big toll on a body, the strongest antihistamine without own doctor or consultant prescribing it would be a problem for some of us.

Strangely the NHS tends to give me piriton. Quick working and body can handle the stuff. Can overdose on it but 2 or 3 doses in a day can be handled.
What tends to be harder to get hold of is adrenaline. There was recently a shortage according to some.

Yes, Viagra on NHS has been around a while. Has been available privately for many years too.
These days its on the counter at some pharmacies. Be like stocking paracetamol or aspirin.

 

[Dr. O]

Taking one of the strongest?
Thats the only option? Allergic reaction can take a big toll on a body, the strongest antihistamine without own doctor or consultant prescribing it would be a problem for some of us.

Strangely the NHS tends to give me piriton. Quick working and body can handle the stuff. Can overdose on it but 2 or 3 doses in a day can be handled.
What tends to be harder to get hold of is adrenaline. There was recently a shortage according to some.

Yes, Viagra on NHS has been around a while. Has been available privately for many years too.
These days its on the counter at some pharmacies. Be like stocking paracetamol or aspirin.

Piriton has the disadvantage of being quite drowsy for some, fexofenadine typically isn't. A lot of patients find they aren't given enough of it, hence the need and no easy method of obtaining it.

I'm actually quite confused, you're implying we should stock all possible variants of antihistamines, even those available at a Tesco petrol station, but Viagra is like stocking paracetamol?

Viagra is only available in 50mg at £35 quid for 8 in pharmacies, which is a LOT of money for what you get. Now there are also 4 different PED5 inhibitor drugs on the market, 3 others which are prescription only.

There is a shortage of Epipens not adrenaline injectors themselves. I could get Emerade pens in all day long, but people were determined to have the brand.

 

[fisicx]

When I land on the homepage I see the big blue icons. I expect those to link to something. I scroll down and see the huge images for the popular treatments - not sure how useful these are as they don't lead to page detailing the treatments for those conditions. Beneath this are some blog posts.

This means I don't have a simple way to get to the pharmacist or the products. There is the hamburger menu top right but it's not a sticky header so now down at the bottom of the homepage I'm a bit lost.

Because there are no useful links from the homepage to the converting pages you are relying on me accessing the menu. But the condition I have isn't listed which means I'm now stuck.

People already know what condition they have, what they want is medication. The homepage should really just be a portal to the medication. If they are unsure about the medication then you can offer a pharmacist but allow people to begin the chat and then explain why they need to register.

Keep the homepage really simple. You don't need the blog posts, the popular treatments or the blue icons. All you need is a bit of blurb about the purpose of the site and links to the medication.

What surprises me is the limited range of medication. And for some very common conditions (such as Diabetes) there isn't anything at all.

I use https://app.patientaccess.com/login. Really quick and easy for repeat medications.

Note: really miffed that you add postage at checkout without warning or that I need to register. You need to explain these things. I know you have the 'How It works' page but on a phone I can't see this unless I access the navigation.

Being responsive doesn't mean it's optimised for mobile. Google scores you 40/100 on mobile and 0/100 for desktop.

6Mb images don't help: https://e-surgery.com/wp-content/uploads/2018/08/AdobeStock_123363536.jpeg

There is more but it's beer o'clock.

 

[Dr. O]

Thanks for that I do appreciate it mate, that is actually really helpful. Web design is definitely not my strength but I'll pass this on to my partner. Let me know if you think of anything else.

You have to keep in mind things like diabetes are covered under the NHS, and being a private service we dont want to clash with these. (plus why would people pay when they get those for free)
At the moment we wanted to get the core items out and do as much research as we can then improve it.

 

[Mr D]

Piriton has the disadvantage of being quite drowsy for some, fexofenadine typically isn't. A lot of patients find they aren't given enough of it, hence the need and no easy method of obtaining it.

I'm actually quite confused, you're implying we should stock all possible variants of antihistamines, even those available at a Tesco petrol station, but Viagra is like stocking paracetamol?

Viagra is only available in 50mg at £35 quid for 8 in pharmacies, which is a LOT of money for what you get. Now there are also 4 different PED5 inhibitor drugs on the market, 3 others which are prescription only.

There is a shortage of Epipens not adrenaline injectors themselves. I could get Emerade pens in all day long, but people were determined to have the brand.

Never suggested stocking all sorts of antihistamines.
I would suggest stocking more than one. Looking up that one if I was to take it at work I'd be heading home in the back seat of someone else's car. Can see the boss not being happy with that.

Viagra? Try Lloyds pharmacy.
http://www.lloydspharmacy.com/en/lloydspharmacy/Sexual-health/erectile-dysfunction#first
4, 8 or 12 tablets. For those into that sort of thing.

People who use epipens perhaps have learnt to trust epipens. Plus they fit in existing carry cases.
Emerade pens are bigger, quite a bit bigger. Want to try getting one out and using it when you are not at your best?
People are not always wanting what the suppliers of things wish them to want. Poor design? Poor marketing? Poor support? Take your pick.
Mine is just out of reach from this chair, took me quite a bit more practice in using to manage it one handed.

 

[Mr D]

6Mb images don't help: https://e-surgery.com/wp-content/uploads/2018/08/AdobeStock_123363536.jpeg

There is more but it's beer o'clock.

6mb imagines? Missed that one.
Great for fine vistas, lovely portraits on screen.
If I was looking at some sites to copy and print great photos I can see the point in that size. Cannot see the point in such big image file size for what are presumably going to be stock photos.

I

 

[Dr. O]

Thanks for the pointers Mr. D. It's always good to see things from another perspective. This is why we need as much consumer research as possible.

Viagra? Try Lloyds pharmacy.

4, 8 or 12 tablets. For those into that sort of thing.

Even 52 quid for 12 50mg sildenafil tabs is an absolute rip off, was my point. We do 32 tabs for £49 just to give you a comparison.

 

[Mr D]

Thanks for the pointers Mr. D. It's always good to see things from another perspective. This is why we need as much consumer research as possible.



Even 52 quid for 12 50mg sildenafil tabs is an absolute rip off, was my point. We do 32 tabs for £49 just to give you a comparison.

Yes there are cheaper methods. Round here £10 will get you up...

 

[Steven001]

"UKs Trusted Online GP and Pharmacy"
should be
"The UK's Trusted Online GP and Pharmacy"
but imo I think trusted is a spammy term that I have seen used with viagra vendors and the like, how about;
"Online GP and Pharmacy"
and underneath
"making online healthcare simple"

The icons with text underneath look like they can be clicked;
UK Registered GPs - map of UK, assurances
Started and Based in the UK - about us
Only Genuine UK Medication - disclaimer, assurances
Always Discreet & Confidential - more assurances
Trusted & Secure - site security, confidentiality

I think these would be better as pages for SEO purposes as well as customer experience.
BTW I was surprised you put a link to TrustPilot, most people don't trust TrustPilot as it's renowned for fake reviews and manipulation by companies trying to make themselves look better.
It would serve you better if you could get a recommendation from a doctor/pharmacist or NICE or someone senior in the NHS.

Further questions: Would the NHS be willing to list you as a dispensary for medication? Is it possible that your clients can sign up to your service using their NHS number? Or can you work with the NHS by connecting to their database to get patient details in order to avoid any complications?
Reason I ask is because I chose one of your medications and was presented with a questionnaire, most of which I could answer but the following was impossible for me;

Are you allergic to any of the following?

Adapalene
Benzoyl peroxide
Propylene Glycol

The only option is ether yes or no.
I know I'm not allergic to Propylene Glycol as I use it readily in my e-juice making process, the others I have no clue about and the average person probably wouldn't know either.

The last part of the site footer doesn't look very nice and there are some important symbols there which should really be immediately visible to clients. The fact that you are a legally registered pharmacy and are approved by the UK government.

Summary
I'd really like to see the following - a form with a drop down at the top of the page - What's wrong?

• Acid Reflux
• Acne
• Allergies
• Asthma
• Contraception
• Cystitis
• Erectile Dysfunction
• Excessive Sleep
• Hairloss
• Malaria Prevention
• Migraine Relief
• Period Delay
• Premature Ejaculation
• STI Treatment
• Weight Loss

After that they get a page by page questionnaire which will eventually lead to the recommendation of a product. Instead of choosing a product and then getting a questionnaire.

Edit: I'd add insomnia to that list as it's very common. Is that possible?

 

[Breffni Potter]

https://hyperpixel.co.uk/ - Looks like these guys built the site. At a curiosity, did you as business owners design the site, then hand it over to that company to build it? Or did they handle design/user journey as well as the coding.

If they did do the design / user journey. They made some very school boy error mistakes.