Strap Line Competition?

[Laura Marketing]

Hello

I am currently having a website rebuilt and company logo redesigned for a company that offers four different services to different customes bases.


We would like to introduce a strap line and are considering running a competition in the local high school. Well briefed and perhaps with 3 options from each entrant to widen the choice.

Has anyone had experience of doing this or thoughts on the advantages versus disadvantages?

Any advice appreciated!

Thanks
Laura

 

[ethical PR]

Why do you feel pupils would be best placed to develop your strapline...are your products or services aimed at them?

 

[fisicx]

Why just one strapline? Surely you will want one for each service, and maybe one for each target.

And don't ask children unless they are your target.

And how can the website be built, the strapline(s) will be the lead into the page so the site structure will hang on what you put in the header.

 

[Laura Marketing]

The reason we are considering pupils (who I would not consider children at ages 16-18!) is it will be good for publicity within the town and also minds at that age can be very quick thinking and creative and it would bring a good variety of options.

We also thought about running it at the local college to Marketing/Business students.

As the services are integrated, I thought one strap line would have be more suitable - examples and reasoning behind multiple straplines would be good to help me understand your point behind that comment?

*the website is being built, not already built but not really relevant to the question.

 

[fisicx]

Suppose you are a plumber then the site header will be:

Bob The Plumber
Plumbing and heating in Smalltown

Doesn't need to be any more complicated than that.

But he will have a number of services he offers and each page would have a 'strapline' that tells people what the service is. This strapline would be the page title and H1.

So for your site all you would have is the name of the company and one line that says what you do. But if the services are so different that you can't have one line to cover everything then you have a single line for each of those services. Keep it really simple and just tell people what you do.

What your don't want is anything creative or nebulous (which is what the pupils will give you).

You want: 'Business Development Consulting in Somewhere'.

Not: 'Make it happen and grow with us'.

 

[Ashley_Price]

The thing that immediately strikes me with this is: if it's a competition, there has to be a winner - but what your clients don't like the ideas submitted?

Won't you also need to get it checked legally? If the strapline is thought up by someone else, I think you're going to need them (or their parents?) to sign an agreement to say they give up their copyright to the strapline.

What your don't want is anything creative or nebulous (which is what the pupils will give you).

Or they will jump on the back of some humorous news story. East Sussex Highways has a salter/gritter lorry called "Salty McSaltface" after have a competition in local schools to give the lorry a name. Wonder how they came up with that?