We are based in Cardiff and we have a team in India to outsource the work to. I am struggling to find clients, I am wondering if anyone could share some insights.
The elephant in this particular room has the word 'trust' written down its side... And I'll have to disagree with Mark on this one...
Many people (myself included) are sick-to-the-back teeth of work being 'offshored' in general. Every job that is exported means one-less British table with food on it. - And regardless of what's going on in the South-East of England, we do have places where work is hard to come by; even for skilled/qualified people!
Indian call-centres (the common-face of offshoring) - where the operators often cannot be understood by native-English speakers; and indeed where often the operators themselves cannot understand the various regional and nation accents and just don't/cant listen - serve only to create mistrust and resentment. The 'service' offered by such centres is universally poor... and simply 'screams' that the company which has engaged such services is predatory, penny-pinching and not trustworthy.
Now... I do fully understand that what you are suggesting does not subject the ultimate client to any such thing. But that is irrelevant; even where 'backroom' services are offshored, problems arise...
For example - I spend a lot of my working life unpicking the mess left behind when creative works (video & TV programmes in my case) are 'outsourced' and often offshored for post-production to India...
In this context I'm generally dealing with technical compliance issues, IP problems etc. In most cases the only solution is to 'rip up' the offshored work and re-edit. Quite often we have to re-acquire source material because we cannot verify provenance.
You simply cannot trust any documentation you get back from these places. - Paperwork is often just box-ticked through or even fabricated. So... what starts off as a final audit of something the client thinks they have produced on the cheap winds up costing then 5x as much (because it has to be re-done in a hurry) and has knock-on effects with the other elements of the project they're involved with!
That's my personal experience... but I hear constant relatable anecdotes from colleagues in other creative fields such as web design, graphics etc.
Trust, the elephant says; and in terms of handling any kind of financial information, I'd suggest that you look at the work of Jim Browning to discover why India has the (bad) name it does in many circles...
en.wikipedia.org/wiki/Jim_Browning_(YouTuber)
What's of deep concern is that the Indian Police seem disinterested and incapable of addressing the matter of financial fraud - on an industrial scale - going on under their noses.
...For that reason... if I were to discover that my Accountant was sending my private financial data to
India (or quite frankly, anywhere else) they'd be done! I couldn't possibly trust them!
fisicx mentions your website... based I see on a W3 template... not being involved with web design myself I wondered at first sight what was so awful about it - apart from it not being properly implemented; bit of a half-assed job - then I read the copy!
- This sort of flowery embroidery doesn't sit well with British people for a start; particularly the older/more conservative types. It also says
precisely nothing; it doesn't actually say what it is you do. It's just buzzwords and waffle... 'AI' this, 'cloud' that... Then there's the bit about Data Protection; great stuff! I do expect Accountants to be fairly 'forensic' and compliance-oriented people... but...
The law requires you to disclose your business name and status on your website...
Where (in which country) your company is registered within the UK...
The registered number...
The registered address...
Your VAT number if you have one...
It's 'OK' to tuck these details away a bit, but they should be accessible and easily seen. Yours aren't.
Companies House have one person called Akash Ram registered as a Director - he (apparently) runs a Vape/Mobile phone shop in Southall! Yes; I know you're not the same guy and can understand why you shorten your surname but...
Then there's the only phone number being a mobile number.
- That only adds to the 'fly by night/no fixed abode/chancer' image the above errors of judgement engender.
So... anyone coming 'cold' to that site is likely to be rolling their eyes and moving on. Your site seems to be more about obfuscation and hiding away than anything; it undermines your credibility - And (much as it may be undeserved) the picture you're painting simply feeds into the negative perceptions of outsourcing (to India) that some of us do have!
Mark is correct... some within your 'target audience' will share the jaded views I do and be biased against outsourcing to India, others will be unconcerned and just see it as a way of saving money. - Either way; it's absolutely essential that your presentation is beyond reproach in all respects at all times...
You really need expert assistance with this... and probably need to engage the services of PR and Marketing experts to move this forward. - The DIY approach will only do (is doing) you harm.
