Social media: People through door

[librarygirl]

Hey, We are a community library - I have just started a facebook page and am looking for advice on what would help target people in the local community - I essentially want people in the community, local area + 2 mile radius liking the page and coming into the library to sign up or maybe register for our events.

Help in advance
Gemma

 

[fisicx]

Liking a facebook page =/= visiting the library.

If you want them to come through the door try local radio, posters on the walls of local businesses, roadshows, a table in the shopping centre, promo at the supermarkets and notices in the local press.

 

[valueinmarketing]

I would concur with the above and perhaps look at running a small competition locally to win a book or something low value (thus not costing the earth) also make sure staff are prompted to ask members when they take books out to kindly ask them to follow you on FB to get the latest news and updates, perhaps include a small insert into each book that the visitors will get as standard when taking out a book,


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[AshCasey]

I would recommend having a visual awareness of the FB page within the Library - Posters, newsletter and at the desk (maybe use a url at the desk notice so that people can like it straight away when they are taking out their books, if you have wifi) I would also contact other local community pages to ask them to share the your page and also ask your local town councillors to mention the page on their Fb page to make people aware. Best of Luck!

 

[gezzagregz]

1) start posting interesting content on your facebook wall - nothing worse than visiting a drab page (eg competitions, book of the week, quote of the week etc etc)

2) once you have a good idea of content etc create a post inviting people to the library make sure you put a link to a register page on your website ( if they register they get a free something? )

3) to get this post to as many as possible BOOST the post (little button under the post) you can then push the post out to locals in the area and can even target people who are interested in books

All the other things mentioned above by others are also equally as important to promote your page

Good luck

 

[elenaolga]

On the walls of local businesses will help as local people do see flyers on the notice boards