Silly question. Leaflets - 1 sided or 2?

[Mike W]

I'm putting together an A5 leaflet for another business I'm involved with.

All the info would fit on to 1 side, without (I think) overfilling it. I could do something on the reverse but wanted to see if it was necessary.

Is there a view on 1 sided over 2 - ie. that 2 sided is better?

 

[Luke Walker]

As a distribution company I hate seeing one side wasted there is always things you can add.

 

[ethical PR]

It's not whether one is better - it depends on the purpose of the communication.

 

[Mike W]

It's not whether one is better - it depends on the purpose of the communication.

'Better' was the wrong word. I meant does it look less professional? Part of me thinks it probably does and that even a complimentary colour fill (maybe with company details) looks better than plain white.

 

[HazelC]

The first thing people do (in my experience) is look at the reverse of a flyer when they pick it up. I have one size with brief detail, logo and such like then the main leaflet is the other side. This works well, in my opinion!

 

[Mark T Jones]

I would suggest that 2-sided has greater impact/visibility, however don't think that you need to cram it with information - that's not the point of a flyer

 

[sarky]

Perhaps you could put something on the back to encourage people to hold on to your leaflet? Eg calendar, blank shopping list, useful local info, etc.

 

[japancool]

The first thing people do (in my experience) is look at the reverse of a flyer when they pick it up. I have one size with brief detail, logo and such like then the main leaflet is the other side. This works well, in my opinion!

When we first gave out flyers at exhibitions, I also noticed that a lot of people picked them up and then turned them over to see if there was anything on the other side, so I used the other side for additional information, rather than making the info I already had fit both sides.

 

[Breaking Good]

I like having one side displaying whatever information you're portraying and the other having some fun-ish facts about your industry, event or whatever. Something light hearted and fairly interesting. That way, you're not just advertising but you're also engaging people with something that they will (hopefully) find interesting

 

[Alex_T]

I agree with Hazel. I would always look at the reverse side of the leaflet. A 2 sided leaflet always looks more professional. Good luck!

 

[Paul Kelly ICHYB]

Shouldn't cost any more to print, so do not waste the opportunity!

 

[Mike W]

Shouldn't cost any more to print, so do not waste the opportunity!

Think they do cost more as a rule. Money not the issue though. Just wanted to get it sorted. All done now. Thanks.

 

[Mike W]

Thanks for all the advice. All sorted and designed now.