seo
- Thread starter batvoltuk
- Start date
When doing any sort of SEO I look heavily at the site itself, here is a few things you should check:
- Pretty URLS - All urls on the site should be "pretty", ie /my-cat/my-product - You should always avoid urls with get variables ie. ?product=34 And you should never use upper case, spaces or any character that is not a-z 0-9 and dash.
- Site structure - Having a good structure is important, ie. product follows category in url.
- Duplicated Pages/Structure - you should avoid having any page accessible on multiple urls - if a page needs to exist in two places, ie a product in 2 categories, one should canonical to the other - also sub-domain. ie. site should not be on both https://mywebsite.com and https://www.mywebsite.com - this also goes for protocol, the site should not be accessible on http:// and https://, one should force a redirect to the other.
- Poor links - Make sure you have no dead links or garbage links throughout your site!
- Mobile - Make sure your site is fully responsive for mobile, tablet and all displays, and its usable!! more on that below.
- Speed - This is very very important, optimize the speed of the site! If your sites pages are too slow, its less likely to be favoured or even indexed by search engines. Optimize for desktop AND mobile devices!
- Usability - Make sure your site is usability friendly on desktop, mobile and tablet, make sure its also accessible friendly for those with disability such as poor sight etc.
- Content - Obviously good content takes a very important role, make sure you have good unique content where possible.
Upvote
0
WebDesires gives a really good checklist!
As you're a new site, you may also need to improve your incoming links. But the key here is quality (and relevance), not quantity - getting a popular, well-regarded site to link to you once will give you a significant boost, where signing up for old-school linkbuilding is likely to leave you penalised before too long.
As you're a new site, you may also need to improve your incoming links. But the key here is quality (and relevance), not quantity - getting a popular, well-regarded site to link to you once will give you a significant boost, where signing up for old-school linkbuilding is likely to leave you penalised before too long.
Upvote
0
D
Darren_Ssc
Simplify your site, there is a lot going on there that doesn't need to be.
10% off if I sign up to your email - why, how many batteries am I going to ever buy?
Social proof is essential so, like comment above, those stars will make a big difference.
Upvote
0
Upvote
0
This is very important. OP whatever you do, make sure you're reading up-to-date articles about SEO and don't buy backlinks from anybody - no matter how reliable they claim to be.
Upvote
0
B
billybob99
I know a ton of people that do this. And plenty of videos on how to do it on YouTube, its simply price arbitrage.
Upvote
0
I would recommend one of the members on here who has gone out of their way to provide a plethora of good advice: https://www.freshbananas.co.uk/
Upvote
0
A
AndrewJhnsn333
As an experienced online marketer, I would advise you to pay attention to these 3 aspects:
2. Make your content indexable by adding alt text for images, text transcripts for video and audio materials, breadcrumbs and search boxes to your webstore pages.
3. Mindfully construct URLs: make URLs as short as possible, use words only and separate them with hyphens.
- Search engine crawlers
- Content
- URLs
2. Make your content indexable by adding alt text for images, text transcripts for video and audio materials, breadcrumbs and search boxes to your webstore pages.
3. Mindfully construct URLs: make URLs as short as possible, use words only and separate them with hyphens.
Upvote
0
There is nothing complicated or hard to optimize your website through SEO. You just need to go through legitimate link building techniques such as PBN posting, PPT submission, PDF submission and forum posting. Moreover, in on-page optimization, you need to improve your site through additional CSS, removing all the errors your sites have. These errors might be related to Keyword, suitable meta-title and so on.
Upvote
0
I recommend to use Google Search Console to check:
- pages in Google index;
- canonical pages;
- queries/pages positions and impressions;
- check backlinks.
Also you can use Google Analytics to check traffic.
SEO isn't a magic
SEO is a continuation your marketing. Your marketing is a help of people to buy from you
- pages in Google index;
- canonical pages;
- queries/pages positions and impressions;
- check backlinks.
Also you can use Google Analytics to check traffic.
SEO isn't a magic
SEO is a continuation your marketing. Your marketing is a help of people to buy from you
Upvote
0
S
Sgtech
A few general tips:
- Try not to repeat content.
- Try to get linked from other, relevant and high quality websites.
- Try to make sure your outgoing links are relevant to the content of your site.
- Give each page a relevant (and unique) title.
- Add in a meta description to each page describing the contents or purpose. Keep in mind that meta descriptions are not used as much today.
- Build a sitemap for your website and submit it using the Google Webmaster Tools.
- Keep content unique and relevant to your website.
- Use HTML correctly (<hn> tags, titles and alt attributes on images).
- Try to use relevant keywords in the URL.
- Ensure a fast load time.
- Use HTTPS for everything.
- Make sure that your site is mobile friendly and use the mobile friendly test.
Upvote
0
D
Darren_Ssc
If you want proof of basic seo concepts it's best to do a bit of experimenting for yourself. Much of what you'll read is often regurgitated rubbish or comes from something made up by people like Rand Fishkin who's made an industry out of it.
Nobody who's done such themselves is going to be posting details on forums, for obvious reasons.
Upvote
0
B
billybob99
It's all hear say, having the keyword in the URL is just a small part of SEO.
3 years ago I paid $100 for some blackhat SEO on a site, whether it was blackhat, greyhat or something else I don't know.
All I know is I targeted 1 URL (without relevant keyword in the URL) and 3 keywords, all medium competition, [keyword] + [city] to this day they've always been 1st on page 1, some days they fluctuate to 2nd or 3rd.
Leads coming thru like clockwork to this very day.
3 years ago I paid $100 for some blackhat SEO on a site, whether it was blackhat, greyhat or something else I don't know.
All I know is I targeted 1 URL (without relevant keyword in the URL) and 3 keywords, all medium competition, [keyword] + [city] to this day they've always been 1st on page 1, some days they fluctuate to 2nd or 3rd.
Leads coming thru like clockwork to this very day.
Upvote
0
This is really interesting! You never got a drop in traffic with the Google updates etc? Sounds like a well-invested $100.
Upvote
0
If it is basic seo concept, it isn't secret. Because it is basic concept. I found dozens studies. I have had bad experience that is why I asked the question.
The ranking depends on many factors (as Google sayes hundreds). And the most part of specialists confirm it in their studies. Specialists publish studies as HigherVisibility.com for example.
Moz (Rand Fishkin)
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.
While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page’s ability to rank. So, while it’s worth thinking about, don’t create otherwise unuseful URLs simply to include a keyword in them.
Does Google Count Keywords In The URL As A Ranking Signal?
“QUOTE: I believe that is a very small ranking factor.” John Mueller, Google 2016
I think the tip on the use keywords in the url is good tip. But I need to say:
1) The URL is one of the most prominent elements searchers consider when deciding which site to click on (by International Conference on Web Search and Data Mining). So, if a person search adidas, he'll click on adidas.com in SERP. But it isn't ranking factor and Fishkin said: “Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.”
The click-through rate isn't ranking factor though a number of plausible hypotheses have been postulated (by Fishkin for example).
2) Keywords in the URL is a very small ranking factor. I add that it will works if you create good content, clear site structure and something else. I wrote that I had bad experience. We used keywords in url and had bad content, bad structure. So, we had low keywords positions in Search Console, low relevant traffic and few leads.
So there no problem to give a proof.
Upvote
0
B
billybob99
These keywords have never dropped below 3rd place so my traffic has been consistent. Never had a manual penalty from Google either.
I'm not sure if these links came from a PBN or it was something else, either way its still ranking and getting targeted leads to this very day.
Upvote
0
B
billybob99
I don't think anyone can give you solid proof.
At the end of the day, if hundreds of websites want to rank for "red apple" they could just make a page that is www.domain.com/red-apple - are they all going to rank, no.
Some might drill down and try to target long tail words like "the best red apples" and focus on that but the ones that will rank will be the ones that have done other aspects of SEO well.
Upvote
0
I know few methods (a grey hat or a little bit black hat). It is possible to use redirects for example. I think you made a great investment
Upvote
0
B
billybob99
I know few methods (a grey hat or a little bit black hat). It is possible to use redirects for example. I think you made a great investment
Indeed. I'm not saying people should risk their whole site on blackhat but there are people with Shopify stores generating 20k a month in sales purely by using greyhat/blackhat techniques.
If these stores are churn and burn is another question.
There will be the naysayers saying it doesn't work, its only a matter of time before Google bans you etc. if I had that mindset I would have wasted 3 years worth of leads.
Upvote
0
I've already done that.
Does Google Count Keywords In The URL As A Ranking Signal?
“QUOTE: I believe that is a very small ranking factor.” John Mueller, Google 2016
I think that's enough, okay?
Upvote
0
D
Darren_Ssc
OK Aleksander, what's your point? You ask for proof of something then post a random quote as your proof? If that's good enough for you, fine but why did you ask the question?
Upvote
0
In short words.
It isn't random quote because it is point of the official person. So it is proof. We don't know what means 'a very small ranking factor'. But I image that doesn't boost a rank. From my experience, in the most cases it doesn't affect.
I asked the question because I was sceptical. If I suggest somebody do something I try to give proof. Of course, in some cases people get money (100$) and do a good job. But it is the forum.
Upvote
0
B
billybob99
I think you'll find PBN's work just fine - if you know what you're doing. Many don't.
And this isn't recent, this website has been ranking for 5+ years.
Upvote
0
Yes, what is wrong with PBN's and forum postings really ? I have a site which makes like few thousands in sales from forum postings really and nothing more than that. I was under impression as well, but people do buy from good relevant forum suggested links, on active forums, not niche one especially at all. PBN - work and always will. You have other ways more effective ? Please share.
Upvote
0
Forum postings that are good quality and generating leads are great but that isn't SEO that's referral traffic. People who post on forums for SEO purposes and focus on tactics like PBN's (which are against Googles terms) are not going to build a long term business as there are algorithms to suppress sites doing exactly this. I have seen many sites with PBN's burnt by this in the last few major updates from G.
Upvote
0
Latest Articles
-
What Carphone Warehouse, Microsoft and Uber Have in Common: They Started in a DownturnThere's a comforting myth that you need a booming economy to start...- Ozzy
- Updated:
-
What Makes a Small Business Actually Sellable?There's a question that a lot of small business owners never think to...
- Ozzy
- Updated:
-
Why Your Team Keeps Asking the Same Questions (And What to Actually Do About It)Every small business owner knows the moment. You're halfway through...
- Ozzy
- Updated:
-
At What Point Do Courier Losses Just Become a Cost of Doing Business?If you sell physical products online, you already know the feeling. You...
- Ozzy
- Updated:
-
What I Wish I'd Known Before Using AI in My BusinessSomewhere between the headlines promising AI will transform everything...
- Ozzy
- Updated:
