SEO

[IngridaBedford]

Hello everyone here
I am an Artist and I have made myself web site /store for my hand painted lampshades and artworks. Everything I did myself but ...SEO!!! It is huge problem for me. I added it to Google webmasters but web site says me, I have only 53% SEO.
Can anyone tell me please where and how I can do for improving?
Thank you
Ingrida

 

[Matt Thorpe]

Hi Ingrida,

Firstly, you need to research the market to identify what people are using in Google to find your products. Once you have identified these terms, you need to optimise your website around them and build a content strategy to create to focus on building authority in the area.

Use Google's keyword tool as a first point of call. It gives you great intelligence into the search market. There are some other tools but this one is easy. Webmaster tools will only tell you the state of your website in the eyes of Google and what to fix. It won't tell you what customers are searching for.

Matt

 

[stevebrownlie]

Running a small Facebook ads campaign might yield better results in the short term - SEO takes a fair bit of effort for a one person business with not much budget. I'm not saying ignore SEO but build your knowledge and content out alongside doing some stuff that will drive immediate revenue. Facebook targeting for ads would allow you to really hone in on people who are interested in the 'kinds of product' that make it likely they would buy yours.

 

[IngridaBedford]

Thank you so much.I will find Google's keyword tool and I am thinking about FB promotion as well - I have business page there.
Thank you. It was helpful.

 

[fisicx]

^^^Don't do this, it's a waste of time.

Is SEO really you problem or is it just that you have launched a set of products nobody is searching for?

It could also be the platform you have used to build your website, choose the wrong one and you will never get a good SEO score and never rank well for anything useful.

Join the forum as a full member and you can get your website reviewed. I tried to find your site on Google and couldn't - which is indicative of a much bigger problem.

 

[GraemeL]

Rainbowbee?

 

[antropy]

^^^Don't do this, it's a waste of time.

Don't bother optimizing a website for search engines? Really?

Is SEO really you problem or is it just that you have launched a set of products nobody is searching for?

That should be easy enough to find out with Google Trends or the Keyword tools in AdWords.

It could also be the platform you have used to build your website, choose the wrong one and you will never get a good SEO score and never rank well for anything useful.

True.

Join the forum as a full member and you can get your website reviewed. I tried to find your site on Google and couldn't - which is indicative of a much bigger problem.

But the OP hasn't given any information other than "hand painted lampshades and artworks". However strong your Google-Fu, I wouldn't expect you to be able to find the site with just that. And even if you did, how would you know it was the OP's?

 

[fisicx]

Don't bother optimizing a website for search engines? Really?

It was the methods suggested that are pointless. Alexa for example. And I've yet to find a free automated SEO tool that is actually any good.

The keywords tools is vastly overrated. It can be used as a rough guide but it's hopeless if you want any granularity or if adwords data isn't there.

As to finding here site, I just used her profile where she gives the name of her biz. If that's not her then what's the point in adding the business name...

The OP mentioned hand painted lampshades. Google gives me a whole load of sites pushing these products so ranking is going to be a struggle but maybe that's not what she is really offering, perhaps she is selling unique or indivudual lampshades. She could be targeting the wrong thing.

 

[antropy]

Yep, all makes sense. Perhaps the OP can give us more info about what she's actually selling and what keywords she wants to rank for?

 

[GraemeL]

Yep, all makes sense. Perhaps the OP can give us more info about what she's actually selling and what keywords she wants to rank for?

If she takes Full Membership......

 

[antropy]

If she takes Full Membership...

Yep, I can thoroughly recommend it.

 

[boring-friday]

Wouldn't spend any money on seo, how would people find you? 'artist'-obviously not. 'hand made lampshade' doubt theres many people searching for it and even if they are it probably wouldn't convert very well.
I'd pay someone to get a decent looking website and sort the onpage seo out- £2-300.
Then scrape the users from a competitor on facebook and send a ad at them. See where your pages show up in google and you can decide if seo is worth spending on.
Could try a youtube video showing you making one or something, get someone on fiver to edit for you. Youtube videos rank in google easily too.
Assume you're already on etsy?
Could try some fake facebook accounts and join artisty type groups and comment like 'oh I've just bought this new lampshade from xxx, I wasn't sure at first but its growing on me, what do you guys think?'
Just test different methods cheaply, see which is most cost effective and then spank a load of cash on it

 

[Carl Feldman]

I'll give you one big advise. Never listen to Google on SEO advice google hates seo's why do you think they come up with updates like panda or penguin. If you owe a store get some citations like yelp, yell, thomson pages and the likes get your website on business listings that will help alot. Then get them indexed so Google can find them maybe by posting about those business listings on facebook or twitter.You can also link to them via your website. This is a start but will help you just go find some OMG machines videos on youtube.

 

[Carl Feldman]

OMG Machines is the best seo teachers by seo's who make a living ranking clients sites I'd advise you to do that more than anything. Watch some webinars it will take few hours but you'll know more than the average seo after that.

 

[ganah-allan]

My take on this is to study carefully your product offerings and differentiate it from competitors. What is special about it? Is it purely sourced from indigenous materials? Any special material did you use that makes it unique? You mentioned hand-painted by you as an artist, does it have an advantage over those painted by somebody else? What I mean is what sets you apart from other artists? What is your credential in other words? Have you done famous paintings before? Have you exhibited your works before? Things like that.

Then, once you have a differentiated product, consider the benefits out of it. What can you get out of the product? How does it enhance your life? You will be able to deduce your unique selling proposition out of this process.

Consider a list of key phrases containing your products: lampshade(s), hand-painted lampshades, artistic lampshades, beautifully-designed lampshades, artworks, hand-painted arts, unique artworks, etc. Experiment. Search over Google how these keywords perform. SEO is not overnight. It is built on trial and error, but with reasonable metrics. Keep track of your efforts and measure the effectiveness. Make adjustments and measure again. It's a repeated process.

God bless.