G
GreatSEO
- Original Poster
- #5
From an onsite POV - Some of this is a little dated but still is about right.
SEO MADE EASY.
As a small business owner myself that runs www.salesandmarketingforums.co.uk I have found that SEO is a massive minefield. The jargon and secrets that surround the industry are now everywhere. There are so many different versions of what to do and not what to do that I did not know where to start.
So putting it simply 6 months ago I set out on a mission to learn SEO using all the different sources I had available to me. Mainly spending my time on the net reading up and putting the stuff I had learnt in front of a number of supposed experts I learnt in a very short period the basics and now I would like to put them into plain English for you to benefit from. Have you been asking yourself where do I begin? What is correct?What do I have to do?How long will it take? Since I started my journey I have achieved a number of first positions in Google and will continue my efforts to make the www.salesandmarketingforums.co.uk site sit pretty in all the key major search engines.
So lets begin, the first thing that you need to do is some keyword research to find out what sort of traffic you can expect from the terms you are optimising for - https://adwords.google.com/select/KeywordToolExternal this is what I have used as it is a great tool. Now let me also say here that if you have a new site or a site that has no onsite SEO done to it, it is not worth trying to get a primary keyword to rank for e.g. marketing. Instead you need to look at things like direct marketing London or advice on marketing surrey these are a lot easier to rank for but you need to make sure that they get traffic.
Also when typing this into a search engine you need to check the amount of total results as this is the amount of competition you will be up against. That should cover keyword research in its simplest terms you need to find keywords that will help you gain targeted traffic to your business service/product so that the traffic converts to enquiries. There are a number of experts that also believe that the site content will help towards the amount of conversions that you will receive and I am pleased to say that since we upgraded our site we have seen a 40% increase in the amount of new registered users so this is very true.
High traffic volumes is good but only if it becomes a converted lead or sale for your business.
Then we need to look at your onsite search engine optimisation and this includes
Meta Site Description
Headers
Meta Keywords
Alt Tags
Meta Tag Content There is a Meta Tag Analyzer here that may well help http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
You can also find out a little more about how META tags work and what they are here http://searchenginewatch.com/showPage.html?page=2167931
Sometimes playing with these yourself can result in damage so it is best to get someone to do it that knows what they are doing but a great tool to check your meta content is here http://www.seocentro.com/tools/search-engines/metatag-analyzer.html this should give you an idea of what you can do to make things better for your meta content and is something that I have used to moderate success.
Your page content is also very important it needs to relay all of the information in the above to the user of your site in a very friendly way (something I am working on). A spider BOT will crawl through your site from top to bottom and also bottom to top.
Sometime having something like the areas that you cover and services you provide can also benefit your efforts of SEO. Your page needs to contain your keywords but not too many times I would say twice is ok otherwise the search engines can class it as spam like and result in reduced rankings.
A great tool is Google Webmaster tools http://www.google.com/webmasters/ this is a great resource for uploading your site map to get it indexed more often by the search engines and you can create a complete sitemap here http://www.auditmypc.com/free-sitemap-generator.asp completely free of charge. This is relatively easy and will give you again another stamp in the pad.
Theres also a number of free tools here http://www.seomoz.org/toolbox that again are relatively easy to use. All of the above is for onsite promotion (as it is referred to in the industry) there is also off site SEO and this mainly consists of links coming to your site. To start with there are a number of directories that have a good page rank (Googles quality view of your site as I understand it) here http://www.bloggingmix.com/2008/02/20/submit-your-blog-free-directory-no-reciprocal-link-needed/. This is a good place to start with directory submissions. You will also need to submit your site to all of the main search engines here http://www.submitexpress.com/submit.html from all of this your email may be harvested and you could gain a lot of spam so it may be a good idea to get yourself a Gmail, Yahoo or hotmail account for this exercise.
Once you have done all of them it may be a good idea to join social networking sites like www.facebook.com, www.myspace.com and even forums like www.salesandmarketingforums.co.uk to share in a wealth of information covering all other angles of running your business.
Link building is then the ongoing concern, the ideal links are the ones that will benefit you so for example if you are targeting marketing advice London you need to type marketing advice in to the search engine and email the webmaster enquiring whether they will link to you to benefit their users with your product/service. You will need a good angle and it is a good idea to make sure that you link to the page you would like your link to be placed.
Press releases from people like www.10yetis.co.uk can also be a great benefit to your SEO results along with submitting articles and comments to blogs that are related to your service/products as they will be read by your target audience. All in SEO is a very long and time consuming thing to do but if you get it right you can reap the rewards. I have written this to benefit the business community and the advice given here is based on my own experiences. If you are looking to target primary one word keywords you are probably best speaking to a number of SEO experts
Dave
SEO MADE EASY.
As a small business owner myself that runs www.salesandmarketingforums.co.uk I have found that SEO is a massive minefield. The jargon and secrets that surround the industry are now everywhere. There are so many different versions of what to do and not what to do that I did not know where to start.
So putting it simply 6 months ago I set out on a mission to learn SEO using all the different sources I had available to me. Mainly spending my time on the net reading up and putting the stuff I had learnt in front of a number of supposed experts I learnt in a very short period the basics and now I would like to put them into plain English for you to benefit from. Have you been asking yourself where do I begin? What is correct?What do I have to do?How long will it take? Since I started my journey I have achieved a number of first positions in Google and will continue my efforts to make the www.salesandmarketingforums.co.uk site sit pretty in all the key major search engines.
So lets begin, the first thing that you need to do is some keyword research to find out what sort of traffic you can expect from the terms you are optimising for - https://adwords.google.com/select/KeywordToolExternal this is what I have used as it is a great tool. Now let me also say here that if you have a new site or a site that has no onsite SEO done to it, it is not worth trying to get a primary keyword to rank for e.g. marketing. Instead you need to look at things like direct marketing London or advice on marketing surrey these are a lot easier to rank for but you need to make sure that they get traffic.
Also when typing this into a search engine you need to check the amount of total results as this is the amount of competition you will be up against. That should cover keyword research in its simplest terms you need to find keywords that will help you gain targeted traffic to your business service/product so that the traffic converts to enquiries. There are a number of experts that also believe that the site content will help towards the amount of conversions that you will receive and I am pleased to say that since we upgraded our site we have seen a 40% increase in the amount of new registered users so this is very true.
High traffic volumes is good but only if it becomes a converted lead or sale for your business.
Then we need to look at your onsite search engine optimisation and this includes
Meta Site Description
Headers
Meta Keywords
Alt Tags
Meta Tag Content There is a Meta Tag Analyzer here that may well help http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
You can also find out a little more about how META tags work and what they are here http://searchenginewatch.com/showPage.html?page=2167931
Sometimes playing with these yourself can result in damage so it is best to get someone to do it that knows what they are doing but a great tool to check your meta content is here http://www.seocentro.com/tools/search-engines/metatag-analyzer.html this should give you an idea of what you can do to make things better for your meta content and is something that I have used to moderate success.
Your page content is also very important it needs to relay all of the information in the above to the user of your site in a very friendly way (something I am working on). A spider BOT will crawl through your site from top to bottom and also bottom to top.
Sometime having something like the areas that you cover and services you provide can also benefit your efforts of SEO. Your page needs to contain your keywords but not too many times I would say twice is ok otherwise the search engines can class it as spam like and result in reduced rankings.
A great tool is Google Webmaster tools http://www.google.com/webmasters/ this is a great resource for uploading your site map to get it indexed more often by the search engines and you can create a complete sitemap here http://www.auditmypc.com/free-sitemap-generator.asp completely free of charge. This is relatively easy and will give you again another stamp in the pad.
Theres also a number of free tools here http://www.seomoz.org/toolbox that again are relatively easy to use. All of the above is for onsite promotion (as it is referred to in the industry) there is also off site SEO and this mainly consists of links coming to your site. To start with there are a number of directories that have a good page rank (Googles quality view of your site as I understand it) here http://www.bloggingmix.com/2008/02/20/submit-your-blog-free-directory-no-reciprocal-link-needed/. This is a good place to start with directory submissions. You will also need to submit your site to all of the main search engines here http://www.submitexpress.com/submit.html from all of this your email may be harvested and you could gain a lot of spam so it may be a good idea to get yourself a Gmail, Yahoo or hotmail account for this exercise.
Once you have done all of them it may be a good idea to join social networking sites like www.facebook.com, www.myspace.com and even forums like www.salesandmarketingforums.co.uk to share in a wealth of information covering all other angles of running your business.
Link building is then the ongoing concern, the ideal links are the ones that will benefit you so for example if you are targeting marketing advice London you need to type marketing advice in to the search engine and email the webmaster enquiring whether they will link to you to benefit their users with your product/service. You will need a good angle and it is a good idea to make sure that you link to the page you would like your link to be placed.
Press releases from people like www.10yetis.co.uk can also be a great benefit to your SEO results along with submitting articles and comments to blogs that are related to your service/products as they will be read by your target audience. All in SEO is a very long and time consuming thing to do but if you get it right you can reap the rewards. I have written this to benefit the business community and the advice given here is based on my own experiences. If you are looking to target primary one word keywords you are probably best speaking to a number of SEO experts
Dave
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0
M
MASSEY
- Original Poster
- #6
Uksmf basically confirms all i have read, but yet there are so many sites that go against the norm it confuses me :| i see high rank sites in competitve markets with virtually no links.
Out of interest uksmf, what is the going rate you charge to s.e.o one page of a site so it ranks on the first page? First being the most important word in that sentance. I have designed infastructure to a site which for the time being i will be happy with, i need to sort a bit of flash out so it looks better, But if i was to give some one acces to the html code and they were to tinker with it, what would it be roughly?
Out of interest uksmf, what is the going rate you charge to s.e.o one page of a site so it ranks on the first page? First being the most important word in that sentance. I have designed infastructure to a site which for the time being i will be happy with, i need to sort a bit of flash out so it looks better, But if i was to give some one acces to the html code and they were to tinker with it, what would it be roughly?
Upvote
0
There is no norm. There is no magic formula, every site is different. As long as you carry out the basics you will have done 90% of the work. The trick is finding the one feature that the search engines like and boost your ranking. It could be a single inbound link, your navigation, the page structure, the images, the way you write. As has been said many times before: reasearch and test until you find the diamond in the coal mine.
Note: don't try too hard. The more you 'optimise' the worse it can get.
Upvote
0
A couple of thoughts on UKSMFs post.
1. Do not use any automated tools. Ever.
2. Don't bother with a sitemap unless you really know how to do it properly and the Search Engines are having difficulty indexing your site.
3. The only Metatag you need to worry about is the description, and this needs to be unique for every page.
4. Only submit to a directory if there is a moderating process, the directory is relevant and the pages are actually in the SE index.
5. Don't bother to submit to the SE it's a waste of time.
6. Social networking is marketing not SEO. Most facepalm, twattering et al is a waste of time unless you offer something of value to your readers.
The most important thing is to build a site that convert's well. No point in ranking well if nobody buys anything.
1. Do not use any automated tools. Ever.
2. Don't bother with a sitemap unless you really know how to do it properly and the Search Engines are having difficulty indexing your site.
3. The only Metatag you need to worry about is the description, and this needs to be unique for every page.
4. Only submit to a directory if there is a moderating process, the directory is relevant and the pages are actually in the SE index.
5. Don't bother to submit to the SE it's a waste of time.
6. Social networking is marketing not SEO. Most facepalm, twattering et al is a waste of time unless you offer something of value to your readers.
The most important thing is to build a site that convert's well. No point in ranking well if nobody buys anything.
Last edited:
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0
- Original Poster
- #12
Learn how to use market samurai, and ranking sites generally, using the free videos on noble samurai site, and thirtydaychallenge.com site.
And free..in the sense of pay on performance does exist, but you will have to convince sonmeone you are a fish in a big enough pond with low enoug competition to make it worthwhile
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0
B
BDR_London
- Original Poster
- #13
Totally agree with you. Although, social networking can form part of your search engine optimisation campaign it is not SEO. Depending on what your business does social media marketing can be an excellent way to connect with your target market in a non obtrusive way. The advice is make sure you don't spam people!
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0
Here are some of the things you need to consider with regards to SEO:
Quality content - remember content is king!
On-Page Optimization - it deals with the proper use of title tags, meta tags, alt attributes, keywords, description, robots.txt, heading tags and sitemap.
Off-Page Optimization - it deals with creating quality of inbound links or back links. Blog commenting, social bookmarking and networking, press release, link exchange, article submission, link wheel and hub page are just some of the techniques that falls under Off-Page.
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0
M
MASSEY
- Original Poster
- #18
i have seen sites that go against some of that,
In terms of a keyword rich domain some do not, the search term is completely different, Some of the domains are relatively new, and in terms of on page optimisation im baffled how some sites are achieving success.
Which leads me to quality links, im gonna sign up end of the month an post the links to 4-5 sites and positions, i will be interested to see the "seo's" multitude of different answers will be and hopefully come up with a winning formula, because im all out :|
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0
There is such a thing as free SEO.
The question that will then be on your mind is "was it good seo or bad seo"?
When you pay for SEO, you are in fact paying someone for some thing, which they in return can be held accountable for.
I am a firm believer in you get what you pay for.
Results can achieved by any one who has the smallest knowledge of SEO.
The value of SEO is only determined when very terms are targeted.
Now however with the customisation being an influencing factor on SEO PPC managers have once again become an important part of online marketing.
Free SEO? yeah its possible.
Better SEO? Pay for it or learn about it.
The question that will then be on your mind is "was it good seo or bad seo"?
When you pay for SEO, you are in fact paying someone for some thing, which they in return can be held accountable for.
I am a firm believer in you get what you pay for.
Results can achieved by any one who has the smallest knowledge of SEO.
The value of SEO is only determined when very terms are targeted.
Now however with the customisation being an influencing factor on SEO PPC managers have once again become an important part of online marketing.
Free SEO? yeah its possible.
Better SEO? Pay for it or learn about it.
Upvote
0
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