SEO Website !!!!

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shaun adams

Why do SEO companies charge £100 + a week for SEO when no one has a clue what helps rankings and nothing more can be done than a few links and optimizing the website at the start.

I understand that a site has to be full optimized to start with but why is SEO an on going factor and what happens if I pay for SEO for a few months and then stop (Do I lose all the work)


I have not idea I am just guessing, can someone set me straight.
 

willitbe

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Aug 25, 2008
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Why do SEO companies charge £100 + a week for SEO when no one has a clue what helps rankings and nothing more can be done than a few links and optimizing the website at the start.

I understand that a site has to be full optimized to start with but why is SEO an on going factor and what happens if I pay for SEO for a few months and then stop (Do I lose all the work)


I have not idea I am just guessing, can someone set me straight.



I can't set you straight but I can tell you that it is possibly the only trade/service on the planet where you pay for something that is completely unquantifiable apart from the initial dodgy links you get!

A few chancers using T-L-A does not a SEO make or something like that!
 
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mattsaw

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Why do SEO companies charge £100 + a week for SEO when no one has a clue what helps rankings and nothing more can be done than a few links and optimizing the website at the start.

What gets good rankings is no secret -

a well organised site hierarchy + well optimised pages + a diverse and targeted link profile = good rankings

What should be your site hierarchy?
How do you get more pages indexed?
What pages and content should you include?
What makes a good link?
Where do you get them from?

That is what you pay a consultant for. If you have the time and inclination there's o reason why you can't spend some time learning and doing everything yourself - it's not rocket science, but the same could be said for PR or accountancy, or indeed any business service.
 
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I understand that a site has to be full optimized to start with but why is SEO an on going factor and what happens if I pay for SEO for a few months and then stop (Do I lose all the work)



Possibly, because a lot of people will buy links on a temporary basis or give you links from there own networks. Stop paying and those links will evaporate. This happens a lot at the bottom of the market - some will just get you a load of links which are junk anyway.
You will benefit long term from the on-site optimisation - if they know what they are doing?

There are some people who can help you, or you can learn yourself.
At the end of the day, if someone can not explain, in a way you understand, how they can help you then don't even think about using them.
 
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mattsaw

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If it wasn't for the links what is the £100+ ongoing cost for ??

Links and time, though you won't find any decent SEO's charging that little.

Once you've taken out any 3rd party costs of content creation, directory submission costs, press release syndication etc you're probably looking at £200 - £1000 in 3rd party costs alone.

Add in the SEO's time, for things such as reporting, link analysis and negotiation, social media syndication and you're looking at another £400 - £1500 + depending on who you choose and the difficulty of the market.

If it was really as simple and quick as many people seem to think it is, then everyone would have the top spot ;)
 
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Talking anything up to £3000 a week if you use someone that is good it really does depend on what you are looking to rank for. What the competitors are doing.

Keyword research and competitor analysis can take a few days sometimes. Lots of logic and thought process go into SEO'ing a site and if you find someone that is marketing leterate even better as they will help you with thos all important conversions.

Let me ask you a question. If I was making you a £1000 per week would you say that you would not want to pay me £100-00 per week?

Just from the other foot sorry if it comes across rude it is not meant to be.

Hope this helps

Regards

Dave
 
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willitbe

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Talking anything up to £3000 a week if you use someone that is good it really does depend on what you are looking to rank for. What the competitors are doing.

Keyword research and competitor analysis can take a few days sometimes. Lots of logic and thought process go into SEO'ing a site and if you find someone that is marketing leterate even better as they will help you with thos all important conversions.

Let me ask you a question. If I was making you a £1000 per week would you say that you would not want to pay me £100-00 per week?

Just from the other foot sorry if it comes across rude it is not meant to be.

Hope this helps

Not really no!. It is all summising. How would I know that it was you making me that £1000 extra?.

And to be perfectly honest, you wouldn't know either!.

Making me £1000 a week needs to be quantifiable for me to be able to pay you 100 quid, you couldn't do that!. Ever!!!.

SEO is the greatest ever con, the punter can't do without it and the SEO'r can't really say what he has done (in a financial way) that has made a difference.And if he can prove it(in a fashion), it was the website owners fault that the money didn't come rolling in because his USP or CTA wasn't good enough!.

SEO is the current "Big time" scandal, all cloak and daggers, smokes and mirrors. Not knocking the merchants for trying though, the world has enough muppets to sucker!....
 
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mattsaw

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Not really no!. It is all summising. How would I know that it was you making me that £1000 extra?.
Um, any analytics package?

With any site you can track the exact ROI, eg, client spent £1500 in October, made £11,000 in sales from search engines, you can even break it down so far as the search engine or the keyword that sent the visitor.
 
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willitbe

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Um, any analytics package?

With any site you can track the exact ROI, eg, client spent £1500 in October, made £11,000 in sales from search engines, you can even break it down so far as the search engine or the keyword that sent the visitor.


My point being though. How can that SEO say it was his efforts that brought those sales?.

Am I being really thick here?.

I understand Analytics, but can someone initial those sales, as in thats my sale?.

What I am saying is: Many moons ago when I had a site that was ranked reasonably highly, I got an SEO involved, 6 months later we ranked well. We still did the same efforts we were doing previously, how do I really know that it wasn't natural progression?
 
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mattsaw

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Sites don't 'naturally' rise up the rankings, especially in competitive markets. If anything they'll fall back if nothing is done and your competitors add content and build links.

Most people take on SEOs as they're not ranking for the keywords that they want to rank for, and/or don't get the traffic that they want to receive so there is obviously a problem to be addressed.

It don't take a genius to take a benchmark of traffic, rankings and sales at the start of the campaign and then monitor rankings rises, traffic increases and most important of all, sales from then on.

It's then pretty easy to work out the exact ROI,

(total monthly sales - level of original monthly sales) / monthly spend = ROI

If a site is magically rising through the rankings anyway without anyone doing any work then you won't need the services of an SEO ;)
 
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willitbe

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Aug 25, 2008
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Sites don't 'naturally' rise up the rankings, especially in competitive markets. If anything they'll fall back if nothing is done and your competitors add content and build links.

Most people take on SEOs as they're not ranking for the keywords that they want to rank for, and/or don't get the traffic that they want to receive so there is obviously a problem to be addressed.

It don't take a genius to take a benchmark of traffic, rankings and sales at the start of the campaign and then monitor rankings rises, traffic increases and most important of all, sales from then on.

It's then pretty easy to work out the exact ROI,

(total monthly sales - level of original monthly sales) / monthly spend = ROI

If a site is magically rising through the rankings anyway without anyone doing any work then you won't need the services of an SEO ;)


Yes I can see what you are saying!. I still think they are duffers though!!!!.

Can I bring to your attention a site I am working on?. I will PM you it though.

It has been live for 10 days, it flirts around page 1 (bottom/top of page 2) for "Waste Removal"...No mean feat I would have thought for a non SEO, or maybe I am an SEO and just didn't know it!


If so, then I take back all I said. SEO's are mis-understood!!! Top spot here I come!.

Perhaps no need to PM you now though....:redface:
 
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M

MyBrandedMerchandise

I used to work for a national mortgage broker which spent over £1000 a month on SEO. The work was for link building and content like blog posts and news articles each week. When they got us to the first page of Google for keywords like "mortgage broker" and "buy to let mortgage" it brought in over half a million pounds of new business, so the £1000 a month was a great investment. No one else in the company had to spend time learning or doing the work and could concentrate on what they did best - selling mortgages.
 
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willitbe

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I used to work for a national mortgage broker which spent over £1000 a month on SEO. The work was for link building and content like blog posts and news articles each week. When they got us to the first page of Google for keywords like "mortgage broker" and "buy to let mortgage" it brought in over half a million pounds of new business, so the £1000 a month was a great investment. No one else in the company had to spend time learning or doing the work and could concentrate on what they did best - selling mortgages.


A grand is that all?...He/she must have had some morals:)
 
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wood1e2

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Yes I can see what you are saying!. I still think they are duffers though!!!!.

Can I bring to your attention a site I am working on?. I will PM you it though.

It has been live for 10 days, it flirts around page 1 (bottom/top of page 2) for "Waste Removal"...No mean feat I would have thought for a non SEO, or maybe I am an SEO and just didn't know it!


If so, then I take back all I said. SEO's are mis-understood!!! Top spot here I come!.

Perhaps no need to PM you now though....:redface:

Maybe 'Waste Removal' is not as competitive as you think it is.

Remember the competitive nature of your niche in the real world does not match up to the competitive nature of the virtual world.
 
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Hey hold on. Define competitive.

If its that there are millions of pages listed. Wrong. this mean that there are page out there that google has cache that mention the word.

Competitive is how many people are ACTIVELY targeting these your terms.
to get an idea use allinanchor or allintitle.
To get a good feel look at uk results only (if thats your market)
you will find that those millions become only thousands very quick.

Now the ones who are listed in title and in anchor and in the uk are your competition everyone else is just bulk.
 
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fisicx

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Waste removal on it own is impressive waste removal "with a town name" less so what is yours if you do not mind me asking?
Might be less impressive but it's more likely to bring in new business than the generic keyword.
 
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Wrong again.

Just because your strong for waste removal try getting to page one for waste removal london.
And before any one jumps on this. targeting london is more difficult than generics in some cases.

Waste removal on it own is impressive waste removal "with a town name" less so what is yours if you do not mind me asking?
 
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R

Recycling Man

Wrong again.

Just because your strong for waste removal try getting to page one for waste removal london.
And before any one jumps on this. targeting london is more difficult than generics in some cases.

Sort of agree with you I am using adwords to get waste management Milton keynes. Getting this on the left side feel will be more problematic but have been asked to do this for a friend.
 
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willitbe

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According to my Computermabom that phrase has 325 'phrase' searches per day and 115,000 page description competing pages and 15400 page title competing pages. Click through rate 0.92%...hope that helps....simples!


Can your special thing also give me some stats on a couple of keyphrases please?.

Rubbish Removal

Junk Removal.

As always, any assistance is greatly appreciated.:)
 
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wood1e2

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Hey hold on. Define competitive.

I was writing in terms that 'Waste Removal' maybe not be as competitive as 'Men's Clothing'

And so therefore 'easier' to get a higher ranking without much work.

And yes I know they are not like terms I was just trying to make a point that not all niche searches will be as competitive as one may think.
 
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R

Recycling Man

Oh yes I totally agree. Scrapmen and the like probably don't think a web presence is for them!

Hi Will, thanks for the PM

I would use adwords - "waste removal Leicester" you are in total control, does not cost that much and you monitor. have the link page specific to the advert
saying how competitive /friendly you are with number for immediate friendly service.

you have a "local" service - not selling your services to the world :)
 
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paretowasright

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Hi Will, thanks for the PM

I would use adwords - "waste removal Leicester" you are in total control, does not cost that much and you monitor. have the link page specific to the advert
saying how competitive /friendly you are with number for immediate friendly service.

you have a "local" service - not selling your services to the world :)

In addition get on google local for your search terms its free and probably the most helpful thing short term aside of PPC and then SEO to get your site up the rankings.
 
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willitbe

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Aug 25, 2008
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Hi Will, thanks for the PM

I would use adwords - "waste removal Leicester" you are in total control, does not cost that much and you monitor. have the link page specific to the advert
saying how competitive /friendly you are with number for immediate friendly service.

you have a "local" service - not selling your services to the world :)

Local for now!!!!....;)
To be honest, I get enquiries from the natural search "waste removal leicester" bottom of page 1, I'm also waiting for my Google maps verification code to turn up, so I'm not too sure about spending on Adwords just yet!

Not wanting to go too far yet until the number I have got works again!!:eek:.

A week now and still no nearer to getting a ringtone!
 
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Jozo

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May 26, 2009
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You are giving some great advice here!


Sites don't 'naturally' rise up the rankings, especially in competitive markets. If anything they'll fall back if nothing is done and your competitors add content and build links.

Most people take on SEOs as they're not ranking for the keywords that they want to rank for, and/or don't get the traffic that they want to receive so there is obviously a problem to be addressed.

It don't take a genius to take a benchmark of traffic, rankings and sales at the start of the campaign and then monitor rankings rises, traffic increases and most important of all, sales from then on.

It's then pretty easy to work out the exact ROI,

(total monthly sales - level of original monthly sales) / monthly spend = ROI

If a site is magically rising through the rankings anyway without anyone doing any work then you won't need the services of an SEO ;)
 
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