SEO Question

[Coachhirecomparison]

Hi

What are the SEO experts thoughts on the following:

Does it help with my site rankings if people type my company name into Google and then click through to the website and the more people that do this the better?

Interested to know whether you think this is good for domain authority etc.

Cheers,
Jay

 

[fisicx]

No, no and no.

If your site isn't ranking for the business name already then there is a problem. And google wouldn't really care unless you were getting tens of thousands of searches every day.

 

[Alex Calinov]

Short answer: no.

The most important thing to understand in SEO is that not your website is ranking for a specific keyword but your website's pages.

Different pages can rank for different keywords. So searching for your company name and clicking on your website it won't affect the rankings of your other pages & keywords.

Plus, what you want is to rank important keywords like problems people are are searching for, services, not brand name .. That will bring you more cold/new traffic and generate leads.

 

[MaureenP]

Hi

What are the SEO experts thoughts on the following:

Does it help with my site rankings if people type my company name into Google and then click through to the website and the more people that do this the better?

Interested to know whether you think this is good for domain authority etc.

Cheers,
Jay

Ranking of the website depends on many things but if people comes on your website by typing company name in the google that doesn't mean it will help in google ranking and improve domain authority.

Good content which inspires people to refer and link in behalf of you, proper internal linking of your web pages, remove toxic backlinks etc. will help to improve domain authority.

 

[webgeek]

If they search for a phrase, branded or not, and they click to your site, then view additional pages and spend additional time (rather than a quick bounce/exit) then it is considered a moderately positive ranking signal, contrary to popular belief.

For those naysayers, one of the more popular negative SEO attacks has been to search, pick the listing above, spend some time, then click back, click the target site, bounce back to search and then click the following site in the SERPs, spending time there on multiple pages, before exiting.

This type of bounce attack, when done with care and the right tools (or microworkers) can have a significant impact on search results. Believe it, or not, I'm not going to give examples (done by others) or defend this assertion. Just take my word for it, or test it on your own site with 1,000 proxies and 10 or 100 search terms

 

[Jane Diaz]

No,

This won't affect your site's result in Google. What you need is to rank important keywords and not your brand name. With Keyword Research, you will be able to know what keywords you should use in your site that will help you get more traffic.

 

[Elliottc26]

Brand is not a ranking factor but brand has been seen to help SEO. So do some brand advertising and you will see some positive results.

As an aside, Domain Authority means diddly for SERP positions - it's a measure created by, I think it was, Moz.

Lower DA sites can be seen ranking higher than high DA sites, so, don't focus too much on this metric.

 

[Erminoli]

it is considered a moderately positive ranking signal

This is the only valid answer here.

The CTR is definitely a ranking factor, that is also becoming more and more significant.

1) People search for "X"
2) People click on your result page for "X" instead of clicking on the result page of your competitors.
3) Your CTR becomes higher, which is a signal for Google, that your content for "X" is more relevant than the content of your competitors.
4) Google will let your "X" page rank higher to show the people the most relevant page first.

 

[fisicx]

The CTR is definitely a ranking factor, that is also becoming more and more significant.

Not it's not. It's too easily manipulated. In any case, to have any significant impact you would need thousands of visitors. Low visitor numbers won't even register on Google's radar.

 

[Erminoli]

Not it's not.

Yes, it is!

But Google isn't stupid, that's why they detect CTR manipulation by analyzing the users behavior (Session Time, Page/Visit, Bounce Rate, ...). That's why they can distinguish and separate CTR fakes from real traffic.

 

[fisicx]

Fine, if you want to believe CTR is increasing in importance then you go ahead.

In the meantime I'll work on the stuff that really make a difference to your ranking.

 

[Erminoli]

... and that's where you got me wrong.

As I said, CTR is important, but you can't fake it. At least not by hiring people to click on your page result. However, you can improve the CTR with old SEO virtues: Improving the Title/Meta Tag, creating great and relevant content...

I guess this is also part of the stuff that make a difference in your opinion?

 

[fisicx]

CTR is not important. Not saying it's not a ranking signal but its value compared to everything else is much lower.

What really boosts ranking is relevance and affirmation.

 

[UKSBD]

What really boosts ranking is relevance and affirmation.

Which tends to improve CTR

If I search for something and see a site in top 10 that I recognise as previously providing good relevant information I am more inclined to visit it. I search for something else, see the site again, I'll visit it again.

Thousands of people doing similar is what in my opinion builds domain authority, and I don't mean some silly made up metric.

Personalization obviously comes in to it too, but I'm sure Google are smart enough to distinguish between genuine clicks and false clicks.

CTR is one of those metrics that I'm sure helps but is one of those things that occur naturally and is extremely hard to manipulate and probably not even worth spending time on other than trying to naturally improve them.

 

[fisicx]

All of which means it's not necessarily visitor numbers that boost ranking, it's being the best answer for a particular search that gets you ranked. This will get you more visitors (thereby affirming your authority) which leads to more conversions. Bounce rate may not matter, I've got pages with near 100% bounce that still rant highly.

Whichs leads us back to where we started. Chasing visitor numbers is pointless.

 

[Elliottc26]

Whichs leads us back to where we started. Chasing visitor numbers is pointless.

Agree. You can rank well for terms with next to no traffic.

 

[Manish Saini]

The thing you are talking is a brand. When will people type your business name? When your business is really popular. But to become a brand you need to start from targeting keywords related to your services. Even after becoming a brand you still need keywords for particular landing pages.

To get regular traffic insert keywords on landing pages which describes best about particular page.

 

[StevePoster]

Does it help with my site rankings if people type my company name into Google and then click through to the website and the more people that do this the better?

Actually its not the brand's name but the target keyword itself in which the users search for their needs. If your brand is already established for many years your name is easily recalled by the searchers for their queries.

 

[PropertyWebmasters]

Typing in your company name into Google and clicking on your website won't help it rank well in Google because you haven't specified what keywords you are wanting to rank for other than your brand name.

To get better rankings in Google you need to start with keyword research, put together a list of keywords that you want to rank for when someone types it into Google, you can use AdWords to then see how many people on average per month search for these keywords. Make sure the correct pages are fully optimised for your target keywords using on-page optimisation techniques (no keyword stuffing) and then when someone types one of your keyword into Google and clicks on your site, that will help rankings.

SEO is a long term process and if people try to cut corners, it general doesn't sit well with Google.

 

[Certa-Hosting]

Not really no. It's not your website that is ranking for a specific keyword but your website's pages.
Different pages rank for different keywords, when searching for your company name and clicking on your website will not affect the rankings of your other pages & keywords.

 

[sameermalhotra]

You have to analyze keywords related to your business and then you can put in your website. There are various keywords analysis tools available online.

 

[HazelC]

This is a question I am asked all the time by people with the thought process that if they and some friends search for the company name and click on it a few times this will jump them to the top of the search engines for any chosen keyword; this is sadly not the case.

SEO is not a quick option; it takes time and effort so don't look for a quick fix.

 

[Alan]

this is sadly not the case.

It not sad. It would be sad if it was the case, as there would be mega 'click' centres in third world countries where people would be paid 50p a day to search / click / search / click, as the SERPS would consist totally of scammer sites, malware sites, porn sites and online gambling sites.

 

[HazelC]

It not sad. It would be sad if it was the case, as there would be mega 'click' centres in third world countries where people would be paid 50p a day to search / click / search / click, as the SERPS would consist totally of scammer sites, malware sites, porn sites and online gambling sites.

well yes this is true... I meant more sadly for the poster as opposed to the 'real world'

 

[justinaldridge]

The simple answer is that no, brand searches do not have any impact in overall authority or trust of a website in Google. If only it was that easy

You have to build authority and trust in various ways, especially in the current era where AI is influencing the search results.