SEO - Pay On Results - Thoughts?

[Marketing_Now]

Hello,

We are thinking of offering a new SEO service for companies, offering SEO pay on results.

Our price plans would vary depending on keywords, industry etc but no payment would be required until we hit Page 1 of Google for the certain keyword (Organic Results). Once the keyword does hit Google page 1 the average cost per month for that keyword would be anywhere between £250 - £350 per month. If for any reason you drop off of page 1, you stop making paying (The monthly cost would be calculated daily over the month)....

Customers would have access to our SEO software to monitor rankings of their own and competitor sites etc....

Any thoughts and feedback on this business plan. Please let us know if this would interest you etc.

Many thanks and we look forward to hearing from you !

 

[fisicx]

Customers would have access to our SEO software to monitor rankings of their own and competitor sites etc....

And that right there is where it all falls over. Ranking depends on location, time of day, search history, settings, OS, browser and a zillions other things.

 

[Marketing_Now]

And that right there is where it all falls over. Ranking depends on location, time of day, search history, settings, OS, browser and a zillions other things.

Why does it fall over right there, if they have access to monitoring tool? Nearly all SEO companies give their customers access to a monitoring tool? In regards to you stating location, time of day etc, as we said above if you fall from Page 1 on Google.co.uk you don't pay....

 

[fisicx]

Because your monitoring tool won't tell the same story as I see when I do the same search. That's why it fails.

 

[Marketing_Now]

Because your monitoring tool won't tell the same story as I see when I do the same search. That's why it fails.

Okay, then why does every other SEO company offer this service and spend thousands to have the tools developed if it doesn't give a true ranking.... I would say 99% of searches would return the exact same wherever (Except Local - But this isn't what were talking about)

 

[J Howard]

Have been into this SEO thing before??? This is highly unpredictable field and the result are never the same moreover the clients do not want to pay ever. That's not a good idea charge less but do charge.

 

[J Howard]

And that right there is where it all falls over. Ranking depends on location, time of day, search history, settings, OS, browser and a zillions other things.

What is all this ???? The results are the same on the tools . And these are international online tools . what about location , time and browser.... ridiculous. Do you know anything about what you are talking about??

 

[Marketing_Now]

What is all this ???? The results are the same on the tools . And these are international online tools . what about location , time and browser.... ridiculous. Do you know anything about what you are talking about??

THANK YOU !! Haha

Fisicx always seems to have to try and cause problems etc, even when he knows not much about the topic !!

 

[fisicx]

Okay, then why does every other SEO company offer this service and spend thousands to have the tools developed if it doesn't give a true ranking.... I would say 99% of searches would return the exact same wherever (Except Local - But this isn't what were talking about)

Who says it's not local (or niche for that matter)?

However, the good SEO companies don't offer this service, the companies that do tend to be the junk shop link builders.

And it's not just about location, your search history, preferences and Google accounts all make a difference to the SERPS.

 

[david64]

I was with a company back in the mid-2000s that successfully offered pay on results. After I left, I believe that part of the business went up to about £20K pm, but there were multiple instances of people getting the rankings and refusing to pay as it didn't work for them. Mix that and the huge costs of getting clients, overheads etc. and there was essentially nothing left.

Further, the method that the company was using to get rankings no longer works and I think that if you are offering pay on results, your techniques are undoubtedly going to be the latest breed of gutter SEO that won't work in a few years. I'd rather be building something that is going to increase in value, not tide me over for a few years before it gets swept away by Penguin 6.0 and likely with a troop of bewildered clients who don't understand the intricacies behind my junk SEO landing their site in the sin bin.

 

[andygambles]

Pay for results should be more about converting traffic coming from search engines rather than just getting on the first page of Google.

I don't care if I am on the first page of Google if it isn't bringing any sales.

 

[Ali-v-8]

Question: What do you class as a result?

 

[astutiumRob]

I don't care if I am on the first page of Google if it isn't bringing any sales.

< This !
More specifically, an increase in 'serps' is ONLY of any use if it results in an increase of X - where X is whatever the site owner needs it to be, more sales, more donations, more bookings etc

 

[J Howard]

Pay for results should be more about converting traffic coming from search engines rather than just getting on the first page of Google.

I don't care if I am on the first page of Google if it isn't bringing any sales.

Coming on the first page simply means more traffic.

 

[neils3]

I like the idea, it's definitely an idea to help stand out in the crowded market. It's obviously a bit of a no brainer for small businesses but I'm not sure it's a great deal for you. You're going to be slogging away on a site that isn't guaranteed to rank, customers should be educated and learn to know that ranking in Google is not a right and you need to put effort in to get there. If they're not going to put the effort to learn and do it themselves then I would expect them to pay someone else. Cashflow is important.

Providing tools to help them see the results themselves is a great idea, how else can they measure the ranking efforts. To start off with, google analytics and webmaster should be sufficient. Anyone that doesn't offer their customers a way to monitor the work I would steer clear of.

I'm guessing by your business model you will be going down the grey hat approach but that's another conversation.

 

[andygambles]

Question: What do you class as a result?

More sales.

 

[andygambles]

Coming on the first page simply means more traffic.

No it doesn't if nobody is searching.

 

[J Howard]

No it doesn't if nobody is searching.

Then choose your keywords wisely. It means the choice of your keywords is not appropriate. Find keywords according to your niche that are widely searched and then do on page optimization of those keywords. Then if you are on Google first page you are going to get results.

 

[fisicx]

Still doesn't mean more sales. You could be on page one for a niche term that has been optimised and everything and still not sell anything.

A good business will constantly review and filter a wide range of keywords, the op was offering a single keyword which may or may not convert

 

[rooneycruz]

Is this type service is beneficial for training institutes . I have a business where I am providing industrial trainings for web development, web design, mobile app development, software development etc. If this PPR is beneficial for my business then please let me know.

 

[Marketing_Now]

Then choose your keywords wisely. It means the choice of your keywords is not appropriate. Find keywords according to your niche that are widely searched and then do on page optimization of those keywords. Then if you are on Google first page you are going to get results.

Exactly - It clear to see J Howard knows exactly what he/she is talking about. Whenever I look at every post, Fisicx seems to know everything and anything..... The keyword / business would be researched until both the customer and our SEO team were happy and confident they can provide a service which will eventually mean their business indexing on page 1 of Google.co.uk or .com depending on which the customer chooses, which is obviously down to their business.

In regards of a result - A result in this instance would be for the specific keyword or keywords indexing on Page 1, if the customer still does not see an increase in sales then there is obviously another issue, whether this be conversion, keyword research etc.

@fisicx - If you have nothing constructive or positive to say for any of my future posts, please feel free to keep that to yourself.

Thanks & Happy New Year Everyone !

 

[fisicx]

The post wasn't teying to you. It was for the person who clearly doent understand keyword research.

You asked about your business idea and I gave an opinion. You can choose to ignore or utilise. But being #1 on google means nothing unless (as others have pointed out) they convert. All the keyword research in the world can't promise this.

 

[Maxwell83]

It sounds great for the customer but not so good as a business plan (i.e. not profitable for you).

Out of interest, what happens if I approach you with site that doesn't have good design and ask for a very competitive keyword which will be really hard (but lets not say impossible) to get onto page 1? Will you assess the situation and then, when/if you do get me on page 1, will my monthly charge be higher? i.e. will the charge be based on the risk?

 

[Karimbo]

its going to be an easy business model

1) build a network of private blog networks and just link to your clients pages as long as they're paying the retainer.

2) page 1 is usually fairly easy, but you wont really get much traffic being number 8, you need to be top 3 to get decent clickthoughs

 

[Karimbo]

It sounds great for the customer but not so good as a business plan (i.e. not profitable for you).

Out of interest, what happens if I approach you with site that doesn't have good design and ask for a very competitive keyword which will be really hard (but lets not say impossible) to get onto page 1? Will you assess the situation and then, when/if you do get me on page 1, will my monthly charge be higher? i.e. will the charge be based on the risk?

they will just ask for more money for the harder keywords, or simply refuse to do them and offer you longtails. e.g. you want public liability insurance as your keyword, they'll offer you a geographic/industry keyword like chester public liability insurance, consultants public liability insurance.

 

[macmacman]

Is the OP Mark Wright from Reach Local?

 

[InternetMarketingPlatinum]

Hello,

We are thinking of offering a new SEO service for companies, offering SEO pay on results.

Our price plans would vary depending on keywords, industry etc but no payment would be required until we hit Page 1 of Google for the certain keyword (Organic Results). Once the keyword does hit Google page 1 the average cost per month for that keyword would be anywhere between £250 - £350 per month. If for any reason you drop off of page 1, you stop making paying (The monthly cost would be calculated daily over the month)....

Customers would have access to our SEO software to monitor rankings of their own and competitor sites etc....

Any thoughts and feedback on this business plan. Please let us know if this would interest you etc.

Many thanks and we look forward to hearing from you !

This business model must be implemented similar to the No Win No Fee Solicitor model

 

[ronnie7272]

Any thoughts and feedback on this business plan. Please let us know if this would interest you etc.

This is a common business model for SEO companies who generally have short term relationships with clients who don't deliver a worthwhile return on investment. Your turnover of clients will be probably be high so you will need to invest in sales and marketing to constantly acquire new clients.

Personally I see this business model as a scam as you are not delivering real results for clients by any stretch of the imagination. You are taking advantage of businesses who are not SEO savvy and falsely believe page one results are great. There are lots of me too SEO companies which use this business model usually because they are not very good at SEO.

Okay, then why does every other SEO company offer this service and spend thousands to have the tools developed if it doesn't give a true ranking.... I would say 99% of searches would return the exact same wherever (Except Local - But this isn't what were talking about)

Fisicx is correct is stating that your business model is flawed on the basis that SERPs are not the same (not even close to 99%) for every end user including bots.

As far as using SERPS monitoring tools (whether you use third party or in house), they are to be used as a rough guide to the trend of your rankings rather than the precise rankings of the top 10 or top 100 results. The only way to get precise rankings for your clients is to nail #1 rankings, not page one rankings per se as they can fluctuate.

I think you are better spending your time in R&D to become a better SEO consultant rather than going down the road of joining the thousands of scam SEO companies giving the industry a bad reputation. Change your mindset so your SEO objective for your clients is to deliver a return on investment not obtain page one rankings for the sake of being on page one.

 

[techbat]

I really don't understand how come one can assure google page one ranking ...where as industry hasn't come out yet with post panda & penguin solutions ... I know there are hundreds who claiming offering post panda-penguin solutions.... SEO isn't a technical solution anymore, Its a organic-SEM-strategy and required high intellectualism, In addition one need to make huge and genuine efforts to obtain such search engine credibility that will deliver you top rankings........

One side google stopped providing visits stats based on search queries and few guys are still working on 2008-2007 agenda "Top Ranking in That Much Time In Bla Bla $$". Come on guys move on


2015 - SEO-SEM is time taking process that requires resources and money....

 

[Optimise-u]

So the idea is that people are paying for results. What happens when they are on page one but don't get an increase in traffic - do you still charge them. If the answer is yes then you will have unhappy customers and if the answer is no then you may as well just be offering pay per click advertising.

 

[InternetMarketingPlatinum]

This SEO model is flawed for many reasons...cashflow is the lifeblood of any business and the supplier will always be behind due to this model. You're better selling leads via your own online assets or renting websites which are already well positioned in the search engines. Another major issue is how you track the business that is gained via your efforts for the client...it's a minefield and there are better models to use

 

[zziko911]

Nice idea, but without the automation I can't see it being possible at a budget parents would be prepared to pay.

 

[InternetMarketingPlatinum]

Nice idea, but without the automation I can't see it being possible at a budget parents would be prepared to pay.

Parents??? And who says it's without automation?

 

[DesignerNick]

Who gets to pick the keyword? The catch isn't going to be that the keyword is about twelv words long

 

[InternetMarketingPlatinum]

Who gets to pick the keyword? The catch isn't going to be that the keyword is about twelv words long

Good question. Another one is what are the results? Positions or profits?

 

[Ad Republic]

It's a risky business model. You're investing a lot of time upfront, for a result that can be quite unpredictable. It's a great offer for the client, but you need genuine skills to pull it off.

 

[RedEvo]

Get them to put your remuneration into Escrow (or something). They'll soon disappear In my experience people looking for PFP have no money

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[Wowfish Design]

In my personal opinion on paper it seems like an okay idea, but, a company looking at it may feel that it is a short term fix. It is possible to get someone high ranking on Google even with Panda with backlinking software that will, in time be detrimental to their business. It looks like rather than building blocks, you may be wanting a quick return. Just my thoughts.