SEO - Good examples?

Discussion in 'SEO, PPC and Online Marketing' started by Silky, Dec 4, 2014.

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  1. Silky

    Silky UKBF Ace Full Member

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    Learning my example always brings a topic to life and case studies are always useful. Has anyone come across shining examples of well optimised websites that are proof of all the much discussed principles?
     
    Posted: Dec 4, 2014 By: Silky Member since: Oct 29, 2007
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  2. StevePoster

    StevePoster UKBF Enthusiast Free Member

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    Well optimized websites are sites that especially designed for giving hub of information to the targeted users and through this, a website that is well established with engagement to the users is much better than building backlinks and traffic to the site.
     
    Posted: Dec 5, 2014 By: StevePoster Member since: Nov 29, 2013
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  3. branddesignexperts

    branddesignexperts UKBF Contributor Free Member

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    You can't find the websites following all the principles of SEO. Even Moz who closely follows the Google algorithm has been penalized.

    Small businesses consider the business on top for keywords as benchmarks. This methodology doesn't go right generally.
     
    Posted: Dec 5, 2014 By: branddesignexperts Member since: Sep 12, 2014
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  4. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

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    I wonder if anyone is going to actually answer the question rather than just waffle on :D
     
    Posted: Dec 5, 2014 By: Ian J Member since: Nov 6, 2004
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  5. Silky

    Silky UKBF Ace Full Member

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    Why not? If a site has reached number 1 for very competitive key words they must be doing something right surely?
     
    Posted: Dec 5, 2014 By: Silky Member since: Oct 29, 2007
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  6. Silky

    Silky UKBF Ace Full Member

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    Perhaps this thread would be better named "Catch Them Doing Something Right". One area that inspired this question was jewellery and gifts and I was quite impressed how some of the top rankers had optimised their site for Christmas. There's relatively little text on site however they've used other tools - Christmas suddenly slotted in to be the first item in the menu (and home tab as an image rather than word). with good, clear, keyword orientated links in the footer. http://www.hsamuel.co.uk/webstore/l/diamonds/category|necklaces/

    Not rocket science at all and I guess most of us have our main key words in our menus, but how many change the menu regularly depending on the season / promotion etc ?
     
    Posted: Dec 5, 2014 By: Silky Member since: Oct 29, 2007
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  7. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

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    Oddly enough the top two on the greasy pole in my own industry are not there for their on page optimisation but for other reasons. If you do a Google search for "factoring" the number one spot is held by Wikipedia which probably isn't optimised at all and the second spot has been held for some time by Market Invoice who are not even a factoring company but have managed to convince Google that they are a big brand, primarily by their heavy use of self promotion in the media
     
    Posted: Dec 5, 2014 By: Ian J Member since: Nov 6, 2004
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  8. directmarketingadvice

    directmarketingadvice UKBF Legend Free Member

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    Every time I do a commercial search on Google. The sites at the top were optimised well.

    Steve
     
    Posted: Dec 5, 2014 By: directmarketingadvice Member since: Aug 2, 2005
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  9. Silky

    Silky UKBF Ace Full Member

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    Not surprisingly, but the initial (and probably useless) idea behind this thread was to see good practice in ...er... practice. Perhaps naive of me but I learned a trick from the jewellery site that I hadn't though of previously, I'm sure there are probably quite a few others out there like it.
     
    Posted: Dec 5, 2014 By: Silky Member since: Oct 29, 2007
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  10. avecSys

    avecSys UKBF Regular Full Member - Verified Business

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    Because it is like copying the kid in front of you in class on a test, your assumption is that they know it all and you will succeed. This is only an assumption and could blow up in your face. I know of a site that actually contacted a company asking whom they used for their SEO services, the company replied that they do it themselves, they were then asked how they rank to highly. Basically in a nut shell, the advice given was bad black hat SEO tactics, which at the time were not penalised by Google. Needless to say this advice also would not help the mentioned business as they were both competing in the same area (I don't know, don't ask lol). In Sepotember they were both penalised for many off key tactics and they both now rank nowhere for their respective keywords.
     
    Posted: Dec 5, 2014 By: avecSys Member since: Aug 26, 2014
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  11. Silky

    Silky UKBF Ace Full Member

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    The idea of the thread was to highlight good - and hopefully creative SEO. I suspect few sites are top because of black hat tactics, but even if they were, I suspect few on here would recommend them.

    Think of it as a case study - if you were teaching a crowd of students SEO which sites would you show them as examples of good practice?

    Oh and by the way, 'Plagiarism Plus' is a good business strategy. See what people are doing well, and pick out the good bits but do them better..
     
    Posted: Dec 5, 2014 By: Silky Member since: Oct 29, 2007
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  12. avecSys

    avecSys UKBF Regular Full Member - Verified Business

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    Oh yeah no doubt. I still don't understand why the other business would explain their tactics to another start up rival though. Seemed very odd!
     
    Posted: Dec 5, 2014 By: avecSys Member since: Aug 26, 2014
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  13. Silky

    Silky UKBF Ace Full Member

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    If I were to employ an SEO professional, a web developer or indeed someone from a host of disciplines, I would head towards those posters on here who have been active in the forum and shown how much they know. A few names spring straight to mind on this and I suspect they attract a lot of business this way. I would not be in any way tempted by the number of names that muscle in as soon as someone asks for a recommendation but who have contributed little or nothing, and not given me any reassurance over what they know.

    What's a point of a forum if you're not going to share knowledge? Take take take isn't a good business strategy imho and won't endear you to potential clients.
     
    Posted: Dec 5, 2014 By: Silky Member since: Oct 29, 2007
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  14. Silky

    Silky UKBF Ace Full Member

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    I suspect if you ask yourself who you'd use for SEO from those on the forum, we'd probably have the same short list. Think why and you'll see exactly what I mean.
     
    Posted: Dec 5, 2014 By: Silky Member since: Oct 29, 2007
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  15. avecSys

    avecSys UKBF Regular Full Member - Verified Business

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    Oh yeah for sure. But I was talking about the fact this company was telephoned for the answer by a competitor and responded with positive feedback. There was no outsider looking in for business purposes and there was no great opportunity for them providing this to a rival business. Just seemed strange.
     
    Posted: Dec 5, 2014 By: avecSys Member since: Aug 26, 2014
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  16. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

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    The way that I pick anyone to look after anything to do with websites is to ask questions and only consider people that actually answer my questions discarding those that just seem to be willy waving.

    May I suggest that you ask your question in the private forums where people tend to actually answer the questions rather than just posturing
     
    Posted: Dec 5, 2014 By: Ian J Member since: Nov 6, 2004
    #16
  17. avecSys

    avecSys UKBF Regular Full Member - Verified Business

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    'Willy waving' would be considered as someone claiming to know more on the subject rather than answering a question. Some of the comments on here are regarding the question as maybe a mistake in SEO terms, which may be seen as copying a 'good example', when in fact it could end up being quite the opposite
     
    Posted: Dec 5, 2014 By: avecSys Member since: Aug 26, 2014
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  18. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

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    The question asked was quite simple. "Show me a website at the top of the Google rankings which is well optimized" yet no-one has actually managed to do that preferring instead to pontificate
     
    Posted: Dec 5, 2014 By: Ian J Member since: Nov 6, 2004
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  19. zigojacko

    zigojacko I say it how it is Full Member - Verified Business

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    One of our clients is Vufold. Their website ticks a lot of boxes and ranks very well organically.

    That better @Ian J? :)
     
    Posted: Dec 5, 2014 By: zigojacko Member since: Dec 7, 2009
    #19
  20. MASSEY

    MASSEY UKBF Legend Full Member

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    The mention of Christmas reminded me of a project i totally forgot about. The sites a pile of rubbish but to my knowledge it ranks on page one of google for Christmas Loans. Or Christmas loan, and second for the domain name term itself.

    I don't think it has any or virtually no backlinks either, so i must have done something right with the onsite to sit above tesco.

    http://www.christmasloanbadcredit.co.uk/

    Using HM Samuel as an example for SEO is a bit disingenuous because sites like that are magnets for natural backlinks which means when they slightly touch on topics in their onsite content they can often outranks sites themed solely on the topic.

    Just looked at my stats for the sites visits and use, 1500 hits over last 7 days and a 50% bounce rate :D:D Kicking myself now because i'm losing money here.
     
    Posted: Dec 5, 2014 By: MASSEY Member since: Nov 29, 2009
    #20
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