SEO basics done...where now?

[Robert Richardson]

Our aim is to dominate our local market with the primary search terms 'cleaners nottingham' and all variables.

I have re-built the website and done all page titles, facebook page, twitter page, google and bing places for business, various back links, website blog, regular blog and social updates, directory listings, google adwords campaign, built localized webpages and got several reviews on google etc. We are now having a video made which will be published to our homepage and will have a youtube channel for video tutorials.

We are a growing company and my aim is to have my webpage displayed on page 1 whenever the words 'cleaner' and 'nottingham' are used in a search.

I feel that I have all the basics covered and ma looking for some help and guidance on what i should now do to improve my SEO and help with my mission of dominating for cleaners in nottingham.

thank you.

 

[Scott@KarmaContent]

One thing that could be very useful is to get a website review on here. It's only for full members, so you'd have to pay a small fee but the advice you'll get will be invaluable. Without having a look at your site it sounds like you are on the ball SEO wise, but now it's worth thinking about whether your website converts your visitors into customers.

 

[fisicx]

doesn't seemed to have worked though. I can't see you anywhere on page 1.

PS: premiercommercialcleaners.co.uk is a blank page....

 

[Annoying Donkey]

I think it's a wix website...

 

[fisicx]

If that's the case then the SEO basics haven't even been started. Pretty much everything in the list above has nothing to do with SEO.

 

[Robert Richardson]

doesn't seemed to have worked though. I can't see you anywhere on page 1.

PS: premiercommercialcleaners.co.uk is a blank page....

*cry* we seem to be page 1 for 'office cleaners nottingham' and some other terms, not sure about the blank page as it displays the website fine on my pc and laptop?

 

[Robert Richardson]

I think it's a wix website...

Yes it is a Wix website, I am not a professional web designer and found wix simple to use.

 

[Robert Richardson]

If that's the case then the SEO basics haven't even been started. Pretty much everything in the list above has nothing to do with SEO.

Really! This is advice I received that would help with my page rankings which i thought was covered by SEO? I must admit I am lost in all this SEO jargon!

Perhaps you could give me some advice on where to start then?

 

[fisicx]

Fix the site first! All I see is a blank page.

Then write the content to meet the needs of potential clients. Add the heading images and page titles. Link pages together so you get good information flows. Provide lots of cases studies and testimonial with lots of location based content. Link those together and to the main content. In other words make it abundantly clear to Google that you are a Nottingham based cleaning company with a lot of experience (because of the citations) and positive feedback.

And don't chase 'nottingham cleaner'. It a pointless keyword. What you should be targetting is 'office cleaning nottingham' - the more targetted the keywords the higher the chances of conversion.

 

[Robert Richardson]

Fix the site first! All I see is a blank page.

Then write the content to meet the needs of potential clients. Add the heading images and page titles. Link pages together so you get good information flows. Provide lots of cases studies and testimonial with lots of location based content. Link those together and to the main content. In other words make it abundantly clear to Google that you are a Nottingham based cleaning company with a lot of experience (because of the citations) and positive feedback.

And don't chase 'nottingham cleaner'. It a pointless keyword. What you should be targetting is 'office cleaning nottingham' - the more targetted the keywords the higher the chances of conversion.

I think I am going to need help with this! Thank you for the information. Is this something you could help carry out?

 

[fisicx]

Yes. Send me a pm and I will make you an offer!

 

[Valentina Howe]

Robert, you need to revise your keyword, think again as if you're the one who needs to render the services for cleaner what you would gona search for on google?

Moreover compile a list of at least 8 to 10 keywords for each page, target them on those pages in the page title, meta description, body content of the site, image titles and ALT of the images, use H1, H2 that shall include those keywords.

Make a strong internal link structure, make sure none of your page should be more than 2 clicks away from the homepage.

Create a new page keep it noindex, follow using the robots tag and put complete site's html map there making it easier for users and bots both to navigate your site.

 

[Valentina Howe]

Moreover, get your business listed in Google Businesses for local listing which will be pretty much beneficial for you else get registered on trustpilot for the reviews and embed that on to your site. Go to moz . com/local-search-ranking-factors to find out more that shall help you

 

[HazelC]

Get blogging using different keywords too - end of tenancy cleaners in Nottingham, cleaners in Nottingham, office cleaners in Nottingham, domestic cleaners in Nottingham and so on. Create blogs using these keywords and ideally landing pages too

There is lots more you can do, but I can only offer advice on what I know and specialise in

 

[fisicx]

Except it's a wix site and none of the suggestion are going to work.

 

[boring-friday]

you're first in the local pack for 'office cleaner nottingham' for me, is it not getting any business? I see a lot of people buying adwords for it.
Need more content on most pages like the 'oven cleaning' page which would probably be lucrative. Need to put 'nottingham' in more if thats the main area you want business in.

Should hire that fisicx guy, don't really agree with hardly anything he says to be fair but expect he can make you a high converting site with good on site seo and not rip you off. Probably pay for itself in less than a month, that niche/area looks really easy, you'll make a lot of money with a decent website

 

[StevePoster]

There are many related search term from the main keyword and use these target phrase are within the blog pots or the content.

 

[MarcusMiller]

Hey Robert

Maybe I can offer a few insights here.

Firstly - this is predominantly Local SEO so when researching how to improve your current visibility I would take this into account.

1. Carefully consider your targeted keywords. Do you really want to rank for everything with 'cleaner' and 'nottingham'? Do you want queries from Joe Public or are you targeting primary commercial / B2B customers. Going more broad is always tempting but having more focus (as your website would suggest) is going to bring in a better quality of visitor that is more closely related to what you offer (and it will be easier).
   
   
2. Consider Advertising. There will always be three ads above the organic / local listings and there is likely not tons of traffic around these terms in the geography you focus on. Google and Bings Ad Platforms both offer tight geographic targeting so you can show adverts above the search results. You can integrate your reviews and ensure you are in front of all potential customers all the time. Creating a set of adverts that maps the services detailed on the site will provide you with top of the page coverage (if done well) across all terms for the geography you target.
   
   
3. Think beyond SEO - successful marketing usually consists of more than one activity. You may want to round out your SEO / PPC with some remarketing, social media remarketing and other activities. How do you get in front of the right customers? How do you get them to your website and raise awareness of your business?
   
   
4. Local SEO - there is a wealth of information out there for ranking locally but the big three would be website optimisation, citation optimisation and Google My Business (or whatever they are calling it today). This is a good overview of how to get started with Local SEO: http://searchengineland.com/local-seo-rank-local-business-218906
   
   
5. Wix Website - I would not worry about this too much at this point. Sure, it's not ideal but it is not a total wooden leg for a local business. Ensure you have solid content around each service area (which you seem to have covered) and ensure you have a good focus on the real keywords you want to target.
   
   This is a good example of a page that is unlikely to help:
   http://www.premiercommercialcleaners.co.uk/#!kitchen-cleaning/eulhm
   
   No real content. Title tags not optimised around commercial terms (just kitchen cleaner). A search for 'kitchen cleaner nottingham' returns sites targeting the domestic audience. If this is not your target market you could spend a lot of time and effort chasing your tail.
   
   Get your content and optimisation dialled in and see how you do before you jump ship for a technically better platform.
   
   Note: I dislike Wix but it is perfectly serviceable in many cases till you can justify an upgrade and your time and budget could be better spent elsewhere.
   
   
6. Authority - sooner or later it all comes back to authority and links. Make sure you have everything 100% dialled in and then consider how you can build more authority. The citation building process should uncover lots of vertical and local directories and possibly a few links but there is much more you can do. Think local when tackling this - local charities, local clients,
   
   
7. Measurement and Analytics - ensure you measure everything. Set up goal tracking to understand what traffic converts. If you advertise link AdWords and Analytics to measure results there. Use campaign tracking on your link from Google My Business to track the value of those clicks. The more intelligence you can gather here the more you can understand what is and is not working from a lead and sales generation perspective. This intelligence is then fed back into the process so you can refine your plan for domination.

Hope that helps set you off in the right direction!

Cheers
Marcus

 

[MarcusMiller]

P.S.

I just noticed you have a bunch of location pages that look like they are towns within Nottingham:

http://www.premiercommercialcleaners.co.uk/#!bingham/g27un
http://www.premiercommercialcleaners.co.uk/#!mansfield/vtr9b
etc

If these kind of pages are done poorly then you can run into SEO issues. Ultimately, these pages do not represent a great user experience were a user to arrive via them.

This is not to say you can't have location pages but they have to be good from an SEO and user perspective to A) bring in traffic and B) turn those visitors into a lead. There is a good overview of how to do these pages right here:
http://searchengineland.com/local-seo-landing-pages-2-0-222583

Hope that helps!
Marcus

 

[ukbf0001]

Have you done any keyword research (and you know how many searched per month are being made and also know how many competing web pages there are for those key words ?)

And if so - you have written your 'engaging' content accordingly ?

Until you do that , you are wasting your time doing anything else.

Ps - remember that Google knows where you have been previously and so will give a search results page based on where you have clicked previously - to know your exact listing in Google you need tools (or clean your browser history / cache and IP each time)

If you PM me - I will list the things you need to do - and will give you a quote. If you try and do this manually - you will waste a lot of time and effort.

 

[Huque Chaudhry Associates]

Wix websites can rank aswell but require more effort. Get yourself onto wordpress. Make a one page website and create a really useful blog on cleaning in nottingham. Get someone to write amazing articles with internal links.
Get yourself on Google plus and create youtube videos every week on different aspects of cleaning.
Ranking a website for useless keywords is also self defeating. there are many many tools for finding long tail keywords which combined together will provide traffic to you.
To see how your website is doing in the SERPS I highly recommend SERPLAB - Google it. easy to see which keywords you are wanting to rank for and gives you an easy to see table. FREE aswell!

 

[russianjack]

Mainly, thing is to do firstly search out specific keyword for your website.Use heading tags h1,h2,h3 should properly in your website.Use meta tags and description tags . You have to go through online and read about these tags and then using them,it will make your website effective.