OK. Because you say it is, it must be true.
And 'dabbling' in PPC is probably why you wasted money.
Well dabbling can mean casual - as in a 'occasional' partaking - and results can still be got - (just minimal), just PPC isn't the answer here when many other cheaper an beter method available.
Well yeah - cos we did it and spent money on it. PPC is design to fail or hasn't anyone realise thi yet? insane prices of PPC is enough to kill anyone off - this is why u get billions of stupid link builders out there - who all claim outrageous results for little money lol. Little kids and wanabees cant afford PPC - not that am sticking up for it but requires a huge investment b using it to force any website to the top. Cos if u wanna do that - then PR is best option - u still gonna need a ton of whatever to see results and everyone seem to believ it can be done for little cash.
businesses that are copied by thousands of others all panicking to make a few bucks - search engine are made to make profits, cos they get huge traffic. At same time they are all crap cos not targeted nough.
The same ole forum arguments are boring, we got the SEo brigade who stop at nothing to convince the world of their crappy businesses, the PPC brigade and the link builders the same - and this is why they all fail and are doomed: Sites like the following will kill of the above sectors cos they have something special - they dont try to save the world, cos they are mega sites that dont need Seo, PPC or other crap.to do some good in thi world
RatedPeople - targeted, uniques and mega traffic site
Minicabit - Dragon den appearance - backed by Telefonica - highly niche and successful
(actually I was approached to head up their customer service team! - such as my huge background and impressive credentials merit).
JobToday - got a 10 million invest behind it - ensured success, niche dealing in Retail, Hoospitality and Beauty.
etc etc - bye bye seo.....
onbious these are media driven - but point is many other niches exist ad wil cursh silly Seo bods out of water.