Self-study - SEO + online store advertising

Discussion in 'Ecommerce Forum' started by Sebastian Dopta, Dec 18, 2020.

  1. Sebastian Dopta

    Sebastian Dopta UKBF Newcomer Free Member

    1 0
    Hello,

    I started with my online store 6 months ago. Now shop creates income which is enough to
    keep the company, insurance etc., new modules, couple articles per months for a blog etc. It breaks even.

    For the time being, I have couple free hours per day and I want to learn SEO things and generally how to advertise my store (Facebook, Google Ads). I know basic of basics, but it is not enough. In the Internet there is thousand resources, where do I start? Which videos, books or articles you can recommend? Which topics should I cover?

    In the future once bigger possibilities come I will go with professional SEO company.
     
    Posted: Dec 18, 2020 By: Sebastian Dopta Member since: Dec 18, 2020
    #1
  2. LockMonster

    LockMonster UKBF Newcomer Free Member

    28 1
    I purchased a book called SEO 2018 by adam clarke, might be a newer one now, it was ok, so things are good in it, but not lots. It is a minefield
     
    Posted: Dec 18, 2020 By: LockMonster Member since: Dec 12, 2009
    #2
  3. fisicx

    fisicx It's Major Clanger! Staff Member

    34,016 10,102
    Posted: Dec 18, 2020 By: fisicx Member since: Sep 12, 2006
    #3
  4. japhyryder

    japhyryder UKBF Contributor Free Member

    32 3
    Neil Patel has a lot of good info. Can't link yet but look him up
     
    Posted: Dec 18, 2020 By: japhyryder Member since: Dec 18, 2020
    #4
  5. WebshopMechanic

    WebshopMechanic UKBF Regular Full Member

    444 228
    Steal Patel????

    Yes, he's good but that because he rips off people's work.

    As @fisicx says, check out Ray's Fresh Bananas course as it is excellent value for money.

    Also check out Matthew Woodward. He's straight-talking with no fluff. Very knowledgable guy.

    Matt
     
    Posted: Dec 18, 2020 By: WebshopMechanic Member since: Apr 27, 2017
    #5
  6. GraemeL

    GraemeL Pain in the neck? Full Member - Verified Business

    5,188 1,137
    Posted: Dec 18, 2020 By: GraemeL Member since: Sep 7, 2011
    #6
  7. ecochris

    ecochris UKBF Newcomer Free Member

    1 0
    Start getting your site regular backlinks from directory websites
     
    Posted: Dec 19, 2020 By: ecochris Member since: Dec 19, 2020
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    34,016 10,102
    Why? Google isn’t going to take any notice of a self-generated directory listing.
     
    Posted: Dec 19, 2020 By: fisicx Member since: Sep 12, 2006
    #8
  9. lesliedocherty

    lesliedocherty UKBF Ace Free Member

    2,289 318
    going to sign myself up for this, seems pretty good value
     
    Posted: Dec 19, 2020 By: lesliedocherty Member since: Jun 17, 2006
    #9
  10. MichelleB-UK

    MichelleB-UK UKBF Newcomer Free Member

    18 2
    Matthew Woodward SEO or SEM Rush has lots of free resources. HikeSEO.co is great software to help you on your SEO journey too, again lots of videos to guide you through it.
     
    Posted: Dec 21, 2020 By: MichelleB-UK Member since: Nov 24, 2020
    #10
  11. Larry Fong

    Larry Fong UKBF Contributor Full Member

    49 3
    I start my career in SEO and PPC Ads 3 years ago. I am now a freelance SEO and SEM consultant and have completed more than 10 projects and a few has turn into permanent. I got all the knowledge by online self-studies. There are a few very good courses in Udemy. Obtain an account first, then wait for the promotion, the normal fee would be US$ 100 plus but promotion fee is only around US$10-11. I invested less than $100 and it is one of the best investment in my life. Moreover, the google ads academy and facebook blue-print offer digital courses that are free. Very helpful to know how really those big boys are thinking too.
     
    Posted: Feb 5, 2021 By: Larry Fong Member since: Dec 16, 2020
    #11
  12. Uke

    Uke UKBF Newcomer Free Member

    20 6
    I’ve seen the Fresh Bananas course, it’s very good and well worth the money. There’s probably not much more you need than that.

    Most of the SEO gurus are snake oil salesman who don’t really have much of a clue and just post clickbaity articles for traffic to sign up to one of their ‘amazing’ courses.

    Most people who really do know how to optimise a site and get great rankings for their keywords are too busy making money from their own sites than to sell courses (Fresh Bananas excepted of course).
     
    Posted: Feb 5, 2021 By: Uke Member since: Feb 5, 2021
    #12
  13. BV222

    BV222 UKBF Newcomer Free Member

    16 0
    .
     
    Last edited: Feb 20, 2021
    Posted: Feb 20, 2021 By: BV222 Member since: Jan 29, 2017
    #13
  14. ecomm_guru

    ecomm_guru UKBF Newcomer Free Member

    1 0
    Directories can be a great way to not only gain backlinks but also gain business/brand exposure. I regularly look for businesses on directories when i need a plumber, when i'm looking for freelance services etc, etc. I can't speak for other people but I find them rather useful myself. Also, <redacted> is one useful marketing resource but as i've outlined in other posts, social network building, Google Ads and a store blog is also worth considering when looking to market a store.
     
    Last edited by a moderator: Mar 4, 2021 at 6:44 AM
    Posted: Mar 3, 2021 at 10:51 PM By: ecomm_guru Member since: Mar 3, 2021
    #14
  15. japancool

    japancool UKBF Big Shot Full Member

    3,800 731
    Posted: Mar 3, 2021 at 10:58 PM By: japancool Member since: Jul 11, 2013
    #15
  16. JEREMY HAWKE

    JEREMY HAWKE UKBF Legend Full Member

    5,582 1,998
    I never ever look at directories and I dont know anybody else that does

    They were an idea in 1998 that never took off

    Hope this helps
     
    Posted: Mar 4, 2021 at 6:12 AM By: JEREMY HAWKE Member since: Mar 4, 2008
    #16
  17. fisicx

    fisicx It's Major Clanger! Staff Member

    34,016 10,102
    Directories stopped being useful years ago. All @ecomm_guru wants to do is promote their own.
     
    Posted: Mar 4, 2021 at 6:44 AM By: fisicx Member since: Sep 12, 2006
    #17