Search Engine results

[dissingtonwalker]

Hi all,
I've recently built our company website (www) . dissingtonwalker . co . uk I have optimised it to some value however when I search for my keyphrases we are appearing only on page 14+ in google. The website is only about 3 weeks old and has only 5 backlinks but surely the website should be ranked higher than page 14 with the optimisation alone?

Could someone please help to shed some light?
Thanks,
dissingtonwalker

 

[fisicx]

What keyphrases?

At the moment google thinks your keyphrases are 'painting and decorating' and is listing you with every other painter and decorator.

Even if Google thought you were a painter and decorator in manchester there are hundreds of well established firms doing the same who will all rank higher than you.

If you want to rank higher you need an awful lot more content on your site, you need to do a whole load of onsite SEO and you will certainly need a whole lot more relevant inbound links.

 

[dissingtonwalker]

Ok good information, could you tell me why google thinks my keyword is painting and decorating? This will be step 1, I can change and add the content later would adding a blog(news) with wordpress help?

 

[fisicx]

The first thing google sees it the page title. The first words in your homepage title are 'painting and decorating'.

This now sets the scene for the rest of the page. Google will be looking for repetition and synonyms of these words on the page

It will also have seen 'manchester' in the page title so will be looking for backup that you are manchester based.

Try this for a good starter: http://static.googleusercontent.com.../search-engine-optimization-starter-guide.pdf

 

[NitroSEO]

Hello dissingtonwalker,

After looking at the search volume on your target keywords (according to the google keyword tool on exact match), they are very low & there is very little traffic to gain from keywords such as:

painting and decorating manchester: 91 exact searches
painter manchester: 210 exact searches
decorator manchester: 36 exact searches

Like with most local trade websites, you are best establishing a google+ local profile and connecting this to your website. Then build relevant inbound links to your website using your main market keywords as the anchor text such as "painter and decorator", "painter", "decorator". (also you must diversify your anchor text by adding your URL or company name and other random anchors such as "click here", "visit our website" ect).

This will increase the ranking of your Google+ local listing for your main market keywords for people who search them within the manchester area.

Also, if you set google to manchester and type in decorators, there is yell and freeindex on the first page also, so you can establish profiles on these websites for better exposure or even advertise via pay per click on these specific websites for your area via the google adwords content network.

Other keyword variations such as "manchester decorators", "decorators in manchester" ect, throws up a gumtree listing, which you could have a featured advert on or also advertise on gumtree via google pay per click.

Hope that helps.

 

[dissingtonwalker]

Thanks for all the replies, very helpful and has broadened my knowledge!

 

[Elliottc26]

Another thing is that Google expects you to create a website for your users first, not for search engines. Therefore, having copy that is "me, me, me" isn't for your targets - who are you talking and selling to?

 

[nitro23456]

Interesting there is another nitro now

Anyway, you say your website is only 3 weeks old and that is why your aren't taking google's first page by storm. Be patient, don't force it either. Why on earth would a 3-week old site rank amazingly and ask yourself why a 3-week old website would have lots of inbound links (i.e. if you over build links too early as suggested above).

A new site wouldn't/shouldn't have loads of links pointing towards it and you will flag yourself up as someone trying to force Google's hand. This will leave you on 'page 14+' for ever more.

Let your domain gain age initially. If you need to force/generate business at this stage a better bet would be a real world physical marketing campaign or dare I say it, PPC!