Search engine optimisation for dummies

Discussion in 'Sales, Marketing & PR' started by Bluebayremovals, Feb 15, 2018.

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  1. Bluebayremovals

    Bluebayremovals UKBF Newcomer Free Member

    14 0
    Good day ladies and gents!

    I have a website bluebayremovals and dont have a clue what I am doing with regards to seo.

    I previously used Adwords with little result and I have run out of budget, Leads from removal indexing sites work at at around £8 per each and you get a lot of crap with them (some are good)

    Is it possible to learn seo myself so I can generate new business as people cant find me on Google by typing in "Removal company cornwall" and I am skint!

    I would welcome your advice

    Thanks
     
    Posted: Feb 15, 2018 By: Bluebayremovals Member since: May 9, 2017
    #1
  2. BEB_Kerry

    BEB_Kerry UKBF Contributor Free Member

    49 7
    Somehow I have increased SEO with facebook adverts. Only with a budget of £50 per month.

    Got to 1st page with 'GDPR Help Northampton' somehow.. unsure of how really other than facebook ads.

    Interesting to know any other advice
     
    Posted: Feb 15, 2018 By: BEB_Kerry Member since: Nov 29, 2017
    #2
  3. GraemeL

    GraemeL Pain in the neck? Full Member - Verified Business

    5,085 1,092
    Posted: Feb 15, 2018 By: GraemeL Member since: Sep 7, 2011
    #3
  4. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,101 1,123
    Look at it from a common sense point of view. There are plenty of removal firms throwing quite a bit of money at dominating the serps for your search terms. What makes you think that you can outrank those spending reasonable sums on it if you are, by your own confession, skint?
     
    Posted: Feb 15, 2018 By: AllUpHere Member since: Jun 30, 2014
    #4
  5. g

    g UKBF Regular Free Member

    222 47
    Yes.
    Appropriate info is readily available, and at no cost... from a variety of online sources, including the sites of those in the SEO-business.

    Finding/learning what's effective (and what's not) is likely to be time-consuming... to a degree where it's probably an inefficient use of your time. But, as you've no money to spend, that's perhaps a relatively minor consideration.

    Remember... every 'expert' once wasn't - they had to learn. And for many things, including SEO, much of that learning was/is experiential... read something, think about and try it, repeat if it's effective.
     
    Posted: Feb 15, 2018 By: g Member since: Jan 29, 2018
    #5
  6. StevePoster

    StevePoster UKBF Enthusiast Free Member

    1,024 145
    It is always possible to have self study on SEO and take some advice from the well experienced members here. However, it doesn't mean that your site is visible in Google it will convert, no, because there is always competition so you need to study and analyze your competitors.
     
    Posted: Feb 19, 2018 By: StevePoster Member since: Nov 29, 2013
    #6
  7. justinaldridge

    justinaldridge UKBF Enthusiast Full Member

    669 252
    We have a client in this market in Brighton and we have them ranking top...so I know what it takes to get there.

    It's tough! There is generally a lot of competition and it takes quite a bit of work. We've had to use a slightly different technique to get our client ranking due to the level of competition and available budget.

    It doesn't mean you can't do it but it takes time (months) and...is it the best use of your time?

    If you don't have any money then you need to look at alternative ways to generate leads. What about aligning yourself with estate agents to recommend you to their buyers? Same with lettings agencies. You can pay them a commission on referrals.

    By the way, you have quite a negative review on your Google My Business listing. You should probably respond to that as it can defintely impact you as it currently stands.
     
    Posted: Feb 19, 2018 By: justinaldridge Member since: Sep 26, 2013
    #7
  8. Businessquotes

    Businessquotes UKBF Contributor Full Member

    34 0
    concentrate on local search to start with that won't cost you anything- get your business listing in Google better than your competitions - try and get some reviews from your past customers. Also have you ever tried one of the big trade websites for work - Anyvan that sort of thing, you'd probably get just as much work there.
     
    Posted: Mar 2, 2018 By: Businessquotes Member since: Dec 27, 2017
    #8
  9. Nochexman

    Nochexman UKBF Enthusiast Free Member

    1,892 288
    I wonder if this is what people in Cornwall search for? Maybe it is 'removal company in Redruth' or something else. Maybe work on your targeting?
     
    Posted: Mar 2, 2018 By: Nochexman Member since: Jun 14, 2011
    #9
  10. Zak Cee

    Zak Cee UKBF Newcomer Free Member

    12 3
    tips of the day!!!

    why are you even using an 0800

    that's the first thing Google will look at,

    use a local cornwall or penzance telephone number.

    enter cornwall in your address, in google my business,

    So for example

    4 Morrab Road
    Penzance
    Cornwall
    TR18 4EL

    and get loads more reviews.

    add category in google my business "removals service" along with related functions

    the above should give you a boost of 20-25% than your currently getting in about 6 weeks or sooner
     
    Posted: Mar 26, 2018 By: Zak Cee Member since: Dec 26, 2016
    #10
  11. Tony Dennell

    Tony Dennell UKBF Newcomer Free Member

    2 0
    Anyone can learn seo, or at least the basics. For anyone just starting out in it, I'd always recommend writing tonnes of good and useful content for your own website and perhaps for other websites where your input would be valued. This way your showing your expert knowledge in your field. Which will attract traffic itself.

    It is a long process though and you will not get quick results. But as part of a long term investment in your marketing strategy, it can work wonders. My advice would be to focus less on the SEO element and more on the quality of content.

    I would strongly advise against running your own backlink campaigns though, as this can cause a lot of damage if not done right.
     
    Posted: Mar 29, 2018 By: Tony Dennell Member since: Mar 29, 2018
    #11
  12. Davidincognac

    Davidincognac UKBF Contributor Free Member

    53 4
    ranking removal firms is not too difficult!
    Why...because most of your competitors are skint as well.
    I would recommend you get someone to do the seo for you, but these are my top recommendations.


    ONPAGE SEO
    1. get a free trial of AHREFS and see who searches for what. You want to to rank for "house removals in town" and realise no one searches for it; so whats the point in that?

    2. create one page for every keyword such as "home removals in brighton" but use a mixture of partial and exact matches on that page within headlines and text, for example "best home removals in brighton" and "cheap home removals in brighton"

    3. make sure you have some decent content on your page, im guessing here but Im thinking you will need 400 words plus per page.

    4. interlink the pages, so your page on "home removals in brighton" links to "man with a van" and that links to "removal vans near me"

    5. list your site with google and use their tools such as control panel, analytics, data highlighter, sitemap

    6. put your social media buttons on the site along with your address (written as Google would, so Road could become Rd) and add in a google map


    OFFPAGE SEO
    you need to start to build backlinks, this is much harder then you think and this is where the SEO person earns their corn. Im not gonig into this as I dont have time to write a book.
    However int he first instance make sure all of your social media sites link to your website and you register your business on UK directories

    RECORDING
    Check your rankings today
    follow my advice
    and re check again.
     
    Posted: Apr 11, 2018 By: Davidincognac Member since: Apr 9, 2018
    #12
  13. George Owen

    George Owen UKBF Contributor Free Member

    31 2
    It takes a long time to learn... and if you don't have that time then definitely outsource it to someone who does and comes highly recommended with white hat techniques.
     
    Posted: Apr 24, 2018 By: George Owen Member since: Apr 9, 2018
    #13
  14. SEO.co.uk

    SEO.co.uk UKBF Contributor Free Member

    44 1
    Very important to be careful of Google's policies. It's best to do SEO as naturally as possible. Bad SEO can do more harm to your website than not doing anything at all.
     
    Posted: May 15, 2018 By: SEO.co.uk Member since: May 14, 2018
    #14
  15. Natalie May

    Natalie May UKBF Newcomer Free Member

    2 0
    Doing your own SEO is very much possible, however it is time-consuming. Google's constant algorithm changes doesn't help! Adwords are great to target specific audience. Do you generate content using keywords, would work positive for your SEO. You can utilise free SEO business listing services to start with. Create business page on social media sites like FB, Twitter, inLinx and be active on them.
     
    Posted: Jun 8, 2018 By: Natalie May Member since: Jun 1, 2018
    #15
  16. WithinSocial

    WithinSocial UKBF Newcomer Free Member

    17 1
    SEO is a big ocean and plenty of good suggestions above doing it all will certainly boost your ranking however remember that may it be Google or facebook they need to see you are spending with them before they start giving you space on first page. You do need a monthly budget to spend on Google each and all social networking sites will bring some good for your business try that facebook is cheap right now and put up nicely designed graphics on marketplace in facebook join few local groups put up your text advert there, twitter helps too even if it's personal tweet your keywords or phrases it would certainly boost your ranking be consistent though as pointed above changes in algorithms do not consider or prefer listing too old stuff on first few pages.
     
    Posted: Jun 9, 2018 By: WithinSocial Member since: Jun 5, 2018
    #16
  17. OMGVape

    OMGVape UKBF Regular Free Member

    251 30
    Does Google have a problem with 0800 numbers ?

    Why? And how do you know that ?
     
    Posted: Jun 9, 2018 By: OMGVape Member since: Jan 21, 2018
    #17
  18. fisicx

    fisicx It's Major Clanger! Staff Member

    31,179 9,158
    Because google likes local. Unless you are a national company there is no need to use 0800 (and even then it's not necessary).

    Google will match your number with other data it holds about your business. A local number will tally with your address which ticks another SEO box.
     
    Posted: Jun 10, 2018 By: fisicx Member since: Sep 12, 2006
    #18
  19. Furqan721

    Furqan721 UKBF Contributor Free Member

    54 4
    Learning and then implementing on your website really takes time. If experts are available on fiverr and peopleperhour like platforms, then why not hire someone with as low as $100 budget and give it a try for at least 2 months.

    You have to target Google maps and Local business listings because you are dealing locally. So chances are, if you can get a good SEO Freelancer, you can really do good in business.
     
    Posted: Jun 10, 2018 By: Furqan721 Member since: Feb 26, 2018
    #19
  20. Bronco78th

    Bronco78th UKBF Contributor Free Member

    82 3
    Hi,

    Im in the same boat, just trying to get abit more traffic to my website on a very tight budget. I am reasonably technical so thats not an issue but understanding more about SEO is something ive neglected in the past and now im working towards, hopefully with an eye to saving costs by plugging away at it myself in the future.

    Im going through an SEO course on Udemy by Peter Kent (Who wrote a book of the same name as your Thread title Ironically) and im finding it very useful and getting lots of ideas about how to boost rankings as well as how not to do it.

    Also he makes no promises which I like....basically do most of what he says and you should see improvement over afew months (not days) and makes no promises like others about 'getting to number one on google' which I think is a false hope most of the time anyway, particularly in competitive markets.

    I can't post links - but if you go search google for Udemy then once at Udemy.com search SEO it will be one of the first things that come sup....also its only £11.99 (as opposed to £200) for the next couple of days.

    Good luck.

    John
     
    Posted: Jun 29, 2018 By: Bronco78th Member since: Sep 1, 2017
    #20
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