Review our health based website please :)

Alext333

Free Member
Nov 9, 2011
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Hi All, We have just had our website redesigned. Our aim with the website is to start to work directly with Pharma companies, at the moment we do work with them via other companies. We do offer other services as well, but we want this to become the main focus.

Any feedback would be great :)

http://trustedwriter.com/
 

fisicx

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Sep 12, 2006
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www.aerin.co.uk
It says:

I am a Medical and Business Writer with a passion for content creation

CONTACT ME

Why?

You haven't given me a reason to contact you yet.

Bin all the backgrounds, it;s just noise and gets in the way.

Bin all the animations - they aren't needed.

You have 6 services but I can't click on any of them.

Why the 'White Papers/Dossiers'? Everything I click on I have to pay for. On other pages a lot of documents are broken, missing or disabled.

On the testimonials page it goes left - right - left - right. Not very readable.

Now look at the site on your phone. It's all one huge long column - the responsiveness is awful.

I could go on - it's a design led site. It's been created to look pretty but doesn't work at all well to sell your services.
 
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Alan

Free Member
  • Aug 16, 2011
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    The first striking thing is that it is not ssl -so you get Not Secure: right next to trusted..

    as he ^ says lots of design but nothing that is compelling or adds real value.

    It is all about 'first glance' not scrolling, the first glance needs to say what you do and why it solves the potential client's problem in less than 3 sentences - no scrolling - first glance.

    Very annoying that the services and magazine clips on the home page don't link anywhere, should be an easy fix.
     
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    antropy

    Business Member
  • Business Listing
    Aug 2, 2010
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    West Sussex, UK
    www.antropy.co.uk
    I am a Medical and Business Writer with a passion for content creation

    CONTACT ME

    Why?

    You haven't given me a reason to contact you yet.
    I agree with @fisicx as this was the main point I picked up. What is the reason for contacting you is it for a quote, for a chat, to talk about work, for a cup of tea? It is not known. You need a better call to action because at the moment I was confused as to why I should contact you? Alex
     
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    "Confidentially is guaranteed as per “The General Data Protection Regulation (GDPR)” as required by UK law."

    What does this mean, why is it on your site?

    You're a writer, you love to write and yet you present me with just 13 words on the first screen, and a bunch of holiday photos if I click on some links. I'm sure your work is good, so why am I not seeing it on your site?

    This is the website for a copywriter that I've used and recommended, take a look at the first page.

    http://jimwritesstuff.com/

    It's not a perfect site, lots of things could be better, but I bet that without any scrolling you have a good idea of who he is, what he does and why you should call him. Scroll down the reasons keep coming.

    If you were a potential client, who would you call?
     
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    We or me? Which one is it? If you are one person, may I suggest me, myself and I.

    About me - Rollercoasters and cats? In what way is that relevant to writing medical reports? The fact that you happen to have a Ph.D. in a relevant discipline is buried deep in one of the reports sited somewhere - that (IMO) should be on the 'About me' page.

    Within the site and within the examples of your work, the sentences are too short. The reader is hit with one blunt statement after another and that breaks up the flow of information. (Yes, I know The Economist Guide Sheet tells us "full stops - Use plenty. They keep sentences short. This helps the reader." but having whole stretches of text like that is to overdo it!)

    Also, many articles start with the old chestnut "There are many different types of . . ." That is called 'The Butterfly' opening in journalism, as in "There are many different types of butterfly."

    Also remember that no matter what you are writing about, you are always writing about life itself, or a GB Shaw put it "When I began as music critic for The Star, writing under the grand title of Corno di Bassetto, I followed Plato's example when he stated 'To talk about music is to talk about life itself!'"

    Beware 'Grammarly' - it 'Americanises' spellings and punctuation. It is of course OK if you are writing for a US title though.

    Some of your links are dead (Wet Moor and City Social for example) so check them all.

    So a few niggles, but altogether I quite like the website's look.
     
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