Hi, We're going to be launching a new protein bar soon and the cost to us is £1.10 per unit. This includes the ingredients, manufacturing, wrapper and storage/POS box, shipping. What % profit margin are the big retailers/supermarkets happy with like Tesco, Ocado, Morrisons, etc... in this niche of food bars, protein bars? The RRP of the bar is £2.50. If we make 45% gross profit this leaves us with £1.59 per bar (49p profit per bar). This then leaves 54% exclusive of VAT if the bar retails at £2.50 to the retailer. Is this too much? Please advise on pricing? Thank you.