The benefit is catering for cross-device visitors to your website improving their experience and making your content easily accessible and readable regardless of their viewport. This is the purpose of responsive design and when done right, this is what it achieves.
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One real annoyance of many responsive designs is to hide the navigation. This forces me to click to even find out what is on offer. A proper responsive navigation takes the normal links and restyles them to work on a small screen not hide them away.
Just as bad is the layout that doesn't adjust for portrait/landscape or doesn't adjust the font size or just lines everything up in a huge vertical page.
That's not resposive design. That's just making the site work on a small screen.
Just as bad is the layout that doesn't adjust for portrait/landscape or doesn't adjust the font size or just lines everything up in a huge vertical page.
That's not resposive design. That's just making the site work on a small screen.
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OlegLola
- Original Poster
- #9
I think that almost everyone heard about responsive sites, but not every business actually needs it. We know that no technology is a universal cure - responsive design isn't either. There are some cases when it's not appropriate. Find some of them here Why Would You Need A Responsive Website?
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I can tell you that many sites are likely to experience increases in traffic in future, with Mary Meeker (industry expert) predicting most device use from 2013 onwards will be mobile - which is what responsive designs are good for.
It depends on your sector though. Many businesses will still be mostly visited from 'fixed' devices as they call them, particularly B2B. However restaurants, retailers/eCommerce sites, hotels and travel services can definitely benefit as much of mobile web use has a local component.
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Have to say i agree with the people that say: In the future more people will hit your site with mobile and tablets. My site is responsive and i did not take the decision to make it responsive with a pinch of salt. I did my research first on the ups and downs and discovered more ups than downs.
My site does not have a lot of SEO and marketing is at zero at present. Its brand new and the landing page ranks first in google uk for a "tobots" search. I have just finished sorting the bingbots so they can rank the site in yahoo and bing. All good so far. Hackers, or should i say spammers are a real pain on the ass. Now i know the site seems to be secure i can start to add more products and do SEO for each product page that should help get traffic.
My site does not have a lot of SEO and marketing is at zero at present. Its brand new and the landing page ranks first in google uk for a "tobots" search. I have just finished sorting the bingbots so they can rank the site in yahoo and bing. All good so far. Hackers, or should i say spammers are a real pain on the ass. Now i know the site seems to be secure i can start to add more products and do SEO for each product page that should help get traffic.
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H
HostLoveUK
- Original Poster
- #15
A responsive website design is essential to ensure your website is clear, attractive and simple for customers to interpret. One thing that we are currently working on is a user-friendly and well designed control panel (which will also be mobile friendly) meaning customers are empowered when it comes to managing their account and services with ourselves.
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Take a look at Google Analytics for your site and discover how many people are viewing your website on mobile devices already. Go to the dashboard - Audience - Mobile. If you discover your current audience is frequently using mobile devices it's worth improving th site to fit in with their needs, especially if the bounce rates are high and the conversion rates are low. Also visit your own website on your phone and see if it works okay as it is. If it loads quickly and isn't a pain to scroll, navigate, fill in forms, buy and read then you might be able to get away with it. If you find it to be a nightmare then your customers will too.
In my opinion it's certainly worth updating your website to be responsive. I use my phone and tablet to browse online and there's nothing more annoying than coming across a website that isn't responsive, especially if there are pop up screens!
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Take a look at Google Analytics for your site and discover how many people are viewing your website on mobile devices already. Go to the dashboard - Audience - Mobile. If you discover your current audience is frequently using mobile devices it's worth improving the site to fit in with their needs, especially if the bounce rates are high and the conversion rates are low. Also visit your own website on your phone and see if it works okay as it is. If it loads quickly and isn't a pain to scroll, navigate, fill in forms, buy and read then you might be able to get away with it. If you find it to be a nightmare then your customers will too.
In my opinion it's certainly worth updating your website to be responsive. I use my phone and tablet to browse online and there's nothing more annoying than coming across a website that isn't responsive, especially if there are pop up screens!
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An their logo doesn't fit or they have annoying chatboxes or the content is squashed into a tiny column in the middle of the screen....
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What/who are you responding to?
Responsive design has got nothing to do with SEO, it's only additions to the markup/styling that makes a site responsive.
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