Well, as usual I've been arguing with someone on Reddit. I was advising someone how to set up simple goals, in essence, if they are noobs then just use /contact/ in GA to trigger a goal so that you know how many people have visited your contact page. I added that you can also track a 'thank you' page [which you will be redirected to] when the webform is completed, so you can also add /thank-you/ to your GA goals. Someone replied saying this was bad advice .. thoughts? "Great advice, except for the suggestion of using a 'message sent successfully' page that would display after the 'contact us' page inquiry form has been filled in. Actually, the best way to do this should you want to see exactly how many people click on your "Contact" page as opposed to sending you an online inquiry, simply count the no. of emails you receive vs the no. of page views you get on your 'contact' page. Otherwise, you're just diluting valuable link juice from your 'contact' page to your 'message sent successfully' page, just to track your conversion % of your contact page (which as I've just explained, can be found based on the number of incoming email inquiries). Additionally, your link juice that is siphoned to the 'message sent successfully' page is significantly reduced as that page will most likely be blocked by your robots.txt So, in summary, 'message sent successfully' should be displayed as an on-screen popup on your 'contact us' page versus being redirected to a new 'message sent successfully' page as the SEO benefits outweigh your need for conversion tracking data."