Recently established website - attracting visitors?

[allquality01]

Hi,

We have a fairly new website up and running. Have spent time and effort to get the SEO, social media sorted and seems all the right stuff is there (according to Google webtools). Is it now just a case of 'biting the bullett' and investing our limited funds in paid advertising ie adwords, Facebook promotion? Or if we are missing something would appreciate any advice.
Thanks
Tim

 

[globby]

Bite the bullet!

Put aside some money that you consider to be an "educational investment". By this I mean the first few months you will end up wasting a lot of money and learning how the bidding systems work.

Over the weeks you will fine tune your ads, learn a lot more about how the systems work and what is driving visitors sales etc. I remember the first few weeks I wasted a lot of money, but I'm glad I did. I spent time tweaking the ads daily, adding new features, new tracking / analytics, finding out what worked what didn't. I wouldn't consider myself an expert now, but I certainly am able to drive more traffic to my site in a much more cost effective way than I did when I first started and I wouldn't have been able to do this had I not been forced to tweak and learn due to the ignorance I had in the first few weeks.

Many of them have free promotions (google, amazon etc) giving you some money to play around with while you get accustomed.

 

[fisicx]

Tim,

I'd invest in the website before spending any money on promotion. It looks dated, it's not responsive and onsite SEO is poor. If you want a website review join as a full member.

Sorry to be all grumpy but it's got so many things wrong with it a list would take forever to write.

 

[globby]

Further to what fisicx says - just saw the website. I agree you probably need to work on this more than SEO.

Good luck!

 

[fisicx]

And slow. Because you have gone for the cheap option and are sharing a server with 27 thousand other sites!

 

[Chris Ashdown]

My problem is I am not sure what your main interest is, it's a bit like a second hand shop selling whatever comes in.

I would suggest it will be far easier to concentrate on one market area and then SEO and if required PPC with represent the one market, It's ok for say John Lewis to be a emporium of all things but they have a known history and most potential customers know what they sell, you as a new company should not try and be the answer to all wants but a selected few

 

[Mad Frog]

I'm with fisicx on this one, just taken a look, you need to invest in time in designing a decent website first before investing in any marketing or the traffic you do get won't convert.

 

[LowPrices.uk]

Improve your main logo. Needs to look better.

Put a picture of some of the staff or premises on the About Us page to provide reassurance. For small retailers, you must provide reassurance to people who won't have heard of you.

Start using Twitter to promote offers. Focus on the novel and unusual to try and make sales.

Start your promotion, but begin to improve website too as you go, as it does need to be better.

Rgds

 

[antropy]

Or if we are missing something would appreciate any advice.

At the very least you need to get a logo professionally designed, then find a well-designed OpenCart theme and have it customized to match the logo branding, especially as your brand proposition seems to be about "quality". If you pay to send traffic to it currently I'd expect an almost 0% ROI.

Also you mention you have got the social media sorted - I don't see any links to your Facebook/Twitter/Pinterest/Google+/Instagram pages? Adding those little share buttons can't really be considered as using social media properly.

On the plus side, your products look good!

 

[milow]

If there are no metadescriptions - put them on all pages also. Use the image alt attribute to put text to the images