Ranking for Brand name
- Thread starter Search Sparkle
- Start date
P
PropertyWebmasters
New websites will take a lot of time to get seen in search results. Unfortunately you can't just do so much work on a website to then leave it to get higher in rankings. This is a long ongoing process because Google only wants to rank the best possible website, this means sites that are constantly updating all the time that offer the best content that is most beneficial to the target user.
Make sure you have verified your website on Google Search Console and monitor Google Analytics to see where your website traffic (if any) is coming from.
Make sure you have verified your website on Google Search Console and monitor Google Analytics to see where your website traffic (if any) is coming from.
Upvote
0
A few things to do as a starting point;
1. Setup your homepage's TITLE and Meta Description, mentioning your brand name and your main target keyword. This is a very broad strategy but for the purposes of this exercise you need your brand name in there asap.
2. Create a Google Analytics account, and set that up on your website.
3. Register the www and non www version of your website. Set the preferred version (usually www). Ideally you should also have an SSL installed so you will need to register the HTTPS version with search console. Submit a sitemap.
4. Create and verify a Google My Business Account. This is a huge step you absolutely need to undertake to get your brand appearing properly in search. You can gain a dozen or more column inches down the right column of search, and this will impact Google recognising (or not) your brand name. Make absolutely certain you are VERIFIED. Its also worth publishing a couple of POSTS via Google My Business.
5. Create Twitter and Facebook account, and try to get them verified.
With all of the above, make absolutely certain that your business name is exactly the same everywhere..... including uppercase/lowercase/spaces etc. When you list your address (your website/social media), make sure you list it EXACTLY the same way. When you mention your phone number, make sure it always appears EXACTLY the same way.
The above will give you an extremely good chance of appearing for your own brand name. However, if your brand name happens to be "GOLD RINGS ONLINE" or something ultra-competitive....then your chances are extremely limited. If your brand name is niche (like IZZYWIZZY BALLOONS), then ranking will be a doddle.
Best of luck.
1. Setup your homepage's TITLE and Meta Description, mentioning your brand name and your main target keyword. This is a very broad strategy but for the purposes of this exercise you need your brand name in there asap.
2. Create a Google Analytics account, and set that up on your website.
3. Register the www and non www version of your website. Set the preferred version (usually www). Ideally you should also have an SSL installed so you will need to register the HTTPS version with search console. Submit a sitemap.
4. Create and verify a Google My Business Account. This is a huge step you absolutely need to undertake to get your brand appearing properly in search. You can gain a dozen or more column inches down the right column of search, and this will impact Google recognising (or not) your brand name. Make absolutely certain you are VERIFIED. Its also worth publishing a couple of POSTS via Google My Business.
5. Create Twitter and Facebook account, and try to get them verified.
With all of the above, make absolutely certain that your business name is exactly the same everywhere..... including uppercase/lowercase/spaces etc. When you list your address (your website/social media), make sure you list it EXACTLY the same way. When you mention your phone number, make sure it always appears EXACTLY the same way.
The above will give you an extremely good chance of appearing for your own brand name. However, if your brand name happens to be "GOLD RINGS ONLINE" or something ultra-competitive....then your chances are extremely limited. If your brand name is niche (like IZZYWIZZY BALLOONS), then ranking will be a doddle.
Best of luck.
Upvote
0
Upvote
0
Ok I have just realised that the original poster is actually offering SEO services.
I am beyond words! Unbelievable.
I am beyond words! Unbelievable.
Upvote
0
Upvote
0
A
AnotherSEOGuy
@fisicx
Would love if you could show me one reputable source that says Sandboxes don't exist, they do and it's proven by quite a few industry experts. It's not something that's unknown, even a simple Google search will give you the right answer for that one, more digging should lead you to some studies by Charles Floate & Matt Diggity where they run tests across their money sites, PBNs and a few lead selling sites (client front sites).
But hey, I guess opinions outweigh actual evidence!
Would love if you could show me one reputable source that says Sandboxes don't exist, they do and it's proven by quite a few industry experts. It's not something that's unknown, even a simple Google search will give you the right answer for that one, more digging should lead you to some studies by Charles Floate & Matt Diggity where they run tests across their money sites, PBNs and a few lead selling sites (client front sites).
But hey, I guess opinions outweigh actual evidence!
Upvote
0
Jeez, I can't believe people still talk about the Google Sandbox in 2017. Shall we talk about keyword density too then?
If you are experiencing any sort of sandbox effect then you are just doing something very wrong.
In the old days.....Matt Cutts made it very clear. There is no "sandbox" in the algorithm, there is something that could appear to give the effect of a sandbox.
It is very much about trust. The fact that you are quoting research carried out using PBN´s shows the suspect data set being used in the experiments. Google is not stupid and PBN´s are a very high risk strategy, now more than ever.
We put up brand new websites and we have no problem getting them ranking for "starter terms" within a couple of months. As they gain trust they continue to improve and rank for more and more terms.
The sandbox effect of "not ranking at all for 9 months and then boom....massive rankings"....like used to happen in the early 2000's...that doesn't happen today.
Please...end of discussion!
Upvote
0
A
AnotherSEOGuy
@justinaldridge
'money sites, PBN's and lead gen sites' - That's a money site (massive review sites with a high volume of frequent high quality content), PBN's and lead gen sites ('legitimate business sites'). I'm not sure where you're going with picking one of the three and using that as a bad thing, PBN's are super effective as long as they aren't SAPE or a crappy network, that's been proven time and time again.
'starter terms within a couple of months' - pretty sure you're arguing the same thing as I am there, no? Within a couple of months is the likely time frame I'm talking, some people here were talking about instant indexing, your opinion on that?
There is a re-purposing sandbox and there is still a sandbox of sorts on new domains & sites, even going by your assessment of what you're seeing/doing with new sites...
'money sites, PBN's and lead gen sites' - That's a money site (massive review sites with a high volume of frequent high quality content), PBN's and lead gen sites ('legitimate business sites'). I'm not sure where you're going with picking one of the three and using that as a bad thing, PBN's are super effective as long as they aren't SAPE or a crappy network, that's been proven time and time again.
'starter terms within a couple of months' - pretty sure you're arguing the same thing as I am there, no? Within a couple of months is the likely time frame I'm talking, some people here were talking about instant indexing, your opinion on that?
There is a re-purposing sandbox and there is still a sandbox of sorts on new domains & sites, even going by your assessment of what you're seeing/doing with new sites...
Upvote
0
Reminds me of the old -30 penalties.
Some people said then that they didn't exist, witness it with your own eyes and you know what is and isn't true.
From what I have seen with my own eyes some kind of filtering still exists, maybe not for websites in general but for some keywords or phrases on new websites.
The problem is terminology, Google may not say it's a Sandbox but,
Sounds pretty much like what some people refer to as a sandbox.
ie. a new site doesn't rank for competitive terms until it has established trust and authority.
Some people said then that they didn't exist, witness it with your own eyes and you know what is and isn't true.
From what I have seen with my own eyes some kind of filtering still exists, maybe not for websites in general but for some keywords or phrases on new websites.
The problem is terminology, Google may not say it's a Sandbox but,
Sounds pretty much like what some people refer to as a sandbox.
ie. a new site doesn't rank for competitive terms until it has established trust and authority.
Upvote
0
PBN´s....check out Blackhatworld....loads of them don't work anymore. I've tested quite a few and they are generally not good.
A sandbox is a feature that would specifically hold a website back. But that doesn't exit. It really doesn't.
Remember that a new website needs to build up trust. Why would Google all of a sudden rank a brand new website above others it knows about, has data about and trusts?
Like a new business, it takes time to establish, build trust and grow. A website is no different.
It would be wrong for a new website to all of a sudden rank well.
Rankings are earned....not given and Google is under no obligation to rank your website. It takes time to build a reputation and trust.
There's no sandbox....you have to build up your reputation and trust in your niche.
A sandbox is a feature that would specifically hold a website back. But that doesn't exit. It really doesn't.
Remember that a new website needs to build up trust. Why would Google all of a sudden rank a brand new website above others it knows about, has data about and trusts?
Like a new business, it takes time to establish, build trust and grow. A website is no different.
It would be wrong for a new website to all of a sudden rank well.
Rankings are earned....not given and Google is under no obligation to rank your website. It takes time to build a reputation and trust.
There's no sandbox....you have to build up your reputation and trust in your niche.
Upvote
0
Exactly...but that's not a sandbox.
In the old days you just couldn't rank at all for about 9 months. Then overnight you'd go from zero to hero. That's the "sandbox effect"...but that does not exist today.
These days you build up your rankings steadily, even from early on.
And yes, penalties do exist....they are massively common. If you've been bad you should be punished....that's how it should be.
Upvote
0
That's your definition of a sandbox
Others are that it is something that stops new sites ranking high for particular phrases until the sites are established.
Both may be correct, it is the Terminology that confuses things
You say a Sandbox definitely doesn't exist but go on to say new sites won't rank for competitive things, can you not see why people get confused by this?
Upvote
0
No, I don't see the confusion.
Rankings need to be earned!
Ranking difficulty increases exponentially as you get closer to the first page of results. This needs to take into account many factors such as:
It's easy to get to page 3 or 4 for most search terms quite quickly but there is no traffic to be had there. To make improvements from there requires an even bigger effort, improving content, making the site faster, improving usability, getting more links from relevant sources....
It just takes time. If you had all the time and money in the world to throw at a website then there would literally be nothing holding it back from hitting the top results for competitive results. You could have the best site, the best content, the best and strongest links, the best PR...the best everything....you could do it...no "sandbox" would hold it back.
For most businesses that's definitely not an option, especially for one just starting out.
Ranking improvements happen with increased effort....and it usually comes down to the usual...time and money.
Rankings need to be earned!
Ranking difficulty increases exponentially as you get closer to the first page of results. This needs to take into account many factors such as:
- Absolute brilliant content
- High quality backlinks from relevant and trusted sources
- Good interaction metrics - Time on page, time on site, bounce rate....
- Relevancy
- Authority
- Page load speeds
It's easy to get to page 3 or 4 for most search terms quite quickly but there is no traffic to be had there. To make improvements from there requires an even bigger effort, improving content, making the site faster, improving usability, getting more links from relevant sources....
It just takes time. If you had all the time and money in the world to throw at a website then there would literally be nothing holding it back from hitting the top results for competitive results. You could have the best site, the best content, the best and strongest links, the best PR...the best everything....you could do it...no "sandbox" would hold it back.
For most businesses that's definitely not an option, especially for one just starting out.
Ranking improvements happen with increased effort....and it usually comes down to the usual...time and money.
Upvote
0
Latest Articles
-
What Carphone Warehouse, Microsoft and Uber Have in Common: They Started in a DownturnThere's a comforting myth that you need a booming economy to start...- Ozzy
- Updated:
-
What Makes a Small Business Actually Sellable?There's a question that a lot of small business owners never think to...
- Ozzy
- Updated:
-
Why Your Team Keeps Asking the Same Questions (And What to Actually Do About It)Every small business owner knows the moment. You're halfway through...
- Ozzy
- Updated:
-
At What Point Do Courier Losses Just Become a Cost of Doing Business?If you sell physical products online, you already know the feeling. You...
- Ozzy
- Updated:
-
What I Wish I'd Known Before Using AI in My BusinessSomewhere between the headlines promising AI will transform everything...
- Ozzy
- Updated: