Product range questions

[AM2021]

What are others views on this..

Would it be better to have separate sites for specific product ranges or a mega site that lists them all?

For example building supplies, fencing supplies, scaffolding supplies, roofing supplies etc.

As some of the above are clearly not related.

Thanks

 

[ServWise]

I don't think it matters for any sort of SEO advantage in reality, the advantage of niche might not be better than the benefit from all those extra pages in one domain that search engines will like., what it will do is make everything cost more (Duplicate sites), make everything harder to manage, make cross-selling more difficult and lots of other reasons. So many good reasons to have it all in one site as long as the product and markets are at least somewhat connected (Location etc).

 

[fisicx]

Depends on who you are targeting.

Maybe just focus a smaller product range until you both rank well and sell enough to be profitable.

 

[Chris Ashdown]

We used to have one large workwear site with maybe 2-3000 different items a few years ago called Internet Workwear, we made fresh copies of that site into specialised area's like British Chefs, British Nurses, and a few more all trading as names
It worked well with the smaller sites bringing in good orders and SEO was important in those days so each site had its own SEO

 

[zomex]

There's no right or wrong to this question as it's going to depend on so many variables with one of those being how well you implement both options.

My own personal experience while not exactly the same as your situation. I had 2 websites providing the same products. To be specific a website with templates/hosting/domains. I then created a new branded website specific to templates. I did see some benefits to having that separate brand. But that benefit was depleted overtime with having to maintain 2 websites/brands/billing software/updates for 2 domains.

I later merged that second domain with my main website and don't miss maintaining that extra site. It's much easier to focus on marketing when you have 1 domain.