It's reasonably quick but your pings are quite high:
Pinging bayrings.co.uk [65.99.201.96] with 32 bytes of data:
Reply from 65.99.201.96: bytes=32 time=171ms TTL=107
Reply from 65.99.201.96: bytes=32 time=179ms TTL=107
Reply from 65.99.201.96: bytes=32 time=313ms TTL=107
Reply from 65.99.201.96: bytes=32 time=179ms TTL=107
And from one of my servers:
Reply from 65.99.201.96: bytes=32 time=140ms TTL=112
Reply from 65.99.201.96: bytes=32 time=137ms TTL=112
Reply from 65.99.201.96: bytes=32 time=147ms TTL=112
Reply from 65.99.201.96: bytes=32 time=143ms TTL=112
and a tracert indicates quite a few hops to your US server by the looks of things:
1 <1 ms <1 ms <1 ms alice-rose.ukcore.as33970.net [195.242.213.254]
2 <1 ms <1 ms <1 ms vl380.ccr01.lon08.atlas.cogentco.com [149.6.80.2
21]
3 173 ms 8 ms 218 ms vl3496.mpd01.lon01.atlas.cogentco.com [130.117.1
.145]
4 <1 ms <1 ms <1 ms vl3490.mpd01.lon02.atlas.cogentco.com [130.117.2
.218]
5 <1 ms <1 ms <1 ms verio.lon02.atlas.cogentco.com [130.117.14.102]
6 80 ms 79 ms 79 ms p64-2-1-0.r21.nycmny01.us.bb.gin.ntt.net [129.25
0.2.38]
7 86 ms 86 ms 85 ms as-0.r21.asbnva01.us.bb.gin.ntt.net [129.250.2.9
]
8 120 ms 121 ms 121 ms p64-3-1-0.r20.dllstx09.us.bb.gin.ntt.net [129.25
0.5.24]
9 131 ms 121 ms 120 ms po-1.r02.dllstx09.us.bb.gin.ntt.net [129.250.2.1
54]
10 133 ms 132 ms 132 ms xe-8-4.r03.dllstx09.us.ce.gin.ntt.net [157.238.2
24.34]
11 128 ms 128 ms 128 ms border4.tge4-1-bbnet2.ext1.dal.pnap.net [216.52.
191.94]
12 133 ms 132 ms 133 ms colo4dallas-3.border4.ext1.dal.pnap.net [216.52.
189.10]
13 133 ms 133 ms 132 ms 206.123.64.34
14 132 ms 132 ms 132 ms 206.123.64.122
15 144 ms 148 ms 136 ms 65.99.244.246
16 144 ms 147 ms 137 ms cp.d3hosting.com [65.99.201.96]
Trace complete.
As a comparison, this is one of my clients servers:
Pinging intotheblue.co.uk [89.238.133.121] with 32 bytes of data:
Reply from 89.238.133.121: bytes=32 time=91ms TTL=115
Reply from 89.238.133.121: bytes=32 time=68ms TTL=115
Reply from 89.238.133.121: bytes=32 time=48ms TTL=115
Reply from 89.238.133.121: bytes=32 time=47ms TTL=115
Ping statistics for 89.238.133.121:
Packets: Sent = 4, Received = 4, Lost = 0 (0% loss),
Approximate round trip times in milli-seconds:
Minimum = 47ms, Maximum = 91ms, Average = 63ms
Note the difference in time for each ping?