Pre start lead gen services enquiry

[Abu123]

I am looking to start my own business i myself have been a tele canvasser for the past 10 years, im looking to start my own home improvments company specialising in self cleaning coatins for windows and solar panels and wall coatings to prevent penetrating damp, i require b2c qualified leads but i am unsure how this works, i have been told there are 1 or 2 comoanies out there that give free leads but charge 10% of the sale value regardless of cancellation or successful fit , i would be very intrest in this sort of arrangment if anyonce can point me in the right direction?

 

[fisicx]

Surely working as a telecanvasser for 10 years would give you an insight on how effective cold called is.

In any case, until you have started the company, been trained on how to apply the coating, brought the tools and gained some experience there is no point in paying for leads.

 

[Abu123]

Sorry i forgot to mention i currently do apply the coating to private customers as a side income however if i was to venture on my own and do this as a full time business i wouldnt have the time to telecanvass and sell and finally fit the product to the point where i am seeing considerable returns, therefore for me it is better to buy sales qualified leads and send a colleague who is an experianced salesman to the lead and i can focus on apply the coating therfore using our times wiseley and generating sales instead of leads to sell and avoid costs such as a large premises, a dedicated telecan staff, more saleman and then the dialer companies and data companies, and a beller , however i am very open to constructive critisim ig anyone has a way of helping or improving my plan please do let me know

 

[Asjs3n4]

Just set up a website, start a SEO campaign and call potential clients.

 

[Abu123]

Iv never done any of this before can you point me in the right direction where someone could do this for? Im not very gifted with the whole online thing

 

[fisicx]

How much money do you have? People will help you if have the money to pay for their services.

 

[Abu123]

All depends on what aort of results i get per set amount of money ideally id like to do it in such a manner where whoever is helping get 10% of all profit generated or if that not reasonable id like to know what people charge ?

 

[Chris Ashdown]

So what happens if they bring in say twice the amount of business you can cope with, they are not likely to say we will stop this campaign until you catch up as it leaves a slot in their selling program

 

[Abu123]

That would be highly unljke but should that be the case i could easily double if not quadrouple the amount of fitters to cope with the extra sales generated

 

[Abu123]

On average it takes 1 fitter about 2-3 hours per house and they can start from 8am and are happy to work up to 9pm should the customer be accepting of the time that potential for 4 houses per day by 1 gentle man i already have access to 3 fitters should it be required but at that point ur going to have to sell 10-12 houses per day 7 days a week again if customer.is accepting of a sunday fitting tbh if anyone can fill up 3 fitter for 6 days a week id give them 15-20% on bizz generated

 

[fisicx]

That model isn't sustainable. Suppose 10% of those canvassed become a lead. If 10% take up your offer it means you convert 1 in 100. So if each fitter does 4 houses per day that's a total of about 100 sales per week.

To get those 100 sales you need to canvass 10,000 prospects per week, 40,000 per month or 500,000 per year! How big is the town where you live?

And the marketing company will want paying for those leads. Suppose it's £2 per lead it means you need to budget £20 for each house to pay the marketing company. What's your profit margin?

Your marketing costs for could be £100,000 per year just to pay the lead generating company.

 

[Abu123]

The way you have mentioned does not seem cost effective your right, i currently am a telecanner and i work for the 10% model meaning i generate appointments and i get 10% of the sales i have generated regardless of it cancelling or fitting i get 10% written bizz and on average i produce anywere from a minimum of 10- 25k worth of bizz a week so from my perspective it seems viable? So for example regardless of the amount of appointment made or sat if the person/company gemerated say 15k worth of bizz they wud get £1500 from that regardless of cancellations ?

 

[menetworkjadaltd]

I wish you the best of luck

 

[Abu123]

Im guessing what iv suggested isnt somthing any marketing company would consider doing? If not what services do people offer on seo campaigns n prices?

 

[menetworkjadaltd]

Im guessing what iv suggested isnt somthing any marketing company would consider doing? If not what services do people offer on seo campaigns n prices?

You'd have to make a marketing campaign that works for you, but also works for the marketing company. The numbers need to work

 

[Abu123]

What percentage would u calls as workable?

 

[menetworkjadaltd]

What percentage would u calls as workable?

Its not about percentage but about actual monetary values

 

[fisicx]

You need to pay cash to the marketing company. You pay for the leads and then you follow up and sell the actual service. This may mean going round to the house and demonstrating the product and arranging the visit. It means you could spend all week on the road gong door to door. Once you have got their deposit your fitters can do the job. Do not underestimate how much work you will have to do. And it will become harder and harder to get good leads as time goes one unless you expand your area of operations.

 

[Frank Gothmann]

I work with a lead gen company myself. What I can tell you is that finding one that actually helps you with leads that convert is not very easy. The average conversion rate on leads is between 4-5% (of course depending on the industry, this could be higher). But it's safe to assume this when you start out because you should know how much your outgoing is before you sign up for a deal like this.

SInce you already have telecalling experience, why not start by making your own calls? You may always outsource this component of your business at a later stage. In addition to saving costs, this will also help you understand the kind of questions your potential clients ask and you may perhaps draft a script that you can pass on to your agency at a later stage.

 

[AllUpHere]

You are jumping the gun. There is no point in thinking about SEO telemarketing or any other kind of promotional activity until you have a strategic marketing plan in place. This will tell you what you should be doing, and how you should be doing it. Prices for help with a plan from someone who knows what they are doing would start at about £500 - £1000.

Get that sorted and it will save you a lot of money.