PPC how long for results

[Signify_1]

Hi,
I just started my first PPC campaign on Google adwords. I've never done it before I know some SEO i successfully got some good results with my other site using Geographical targeting using google teaching myself SEO, but now my new business is in a competitive area with mobile phones. The clothing is a little more on the niche side of things so adwords is probably my best bet to start off with. I have 2 campaigns one for my mobile phones landing page and one for flashing T shirts/clubwear page and have had about 100 clicks between the 2 but with no interest thus far. I am just wondering how many clicks should I wait to see if my landing page is apealing or not? Because both have had no interest and they are both very different products, it could be something on my site

If anyone wants to see both landing pages
Mobile phones - http://www.offerusaprice.co.uk/index.php?main_page=index&cPath=11

T shirts/Clubwear page - http://www.offerusaprice.co.uk/index.php?main_page=index&cPath=12_19_26

Thanks for any suggestions

 

[directmarketingadvice]

have had about 100 clicks between the 2 but with no interest thus far. I am just wondering how many clicks should I wait to see if my landing page is apealing or not?

What conversion rate do you need to break even?

Steve

 

[Signify_1]

Well i am not really sure, for some stats on my Adwords account which are probably rediculously extremely low!! This is stats between both ads. I am spending £2 a day with 213,714 Impressions. In that I have had 99 click throughs giving me a a CTR of 0.05%. Ive been doing it since last Tuesday. This is no doubt probably not good enough but my fear is spending more than I can really afford on adwords like £10 a day and getting no interest! So for this reason I thought i'd test the water and just spend a low amount just to see if I can convert the little traffic I get which isn't looking likely at the moment....

 

[directmarketingadvice]

I was asking about your conversion rate - i.e. based on what you're bidding what percentage of your customers have to buy for you to break even on your advertising?

Steve

 

[Signify_1]

I think my conversion rate would only be 4% as my ad campaign is relatively cheap.... That's based on the T shirts campaign anyway.

 

[directmarketingadvice]

I think my conversion rate would only be 4% as my ad campaign is relatively cheap.... That's based on the T shirts campaign anyway.

Are you saying 4% of your visitors would have to buy for you to breakeven?

Steve

 

[Kneoteric_eSolutions]

Low or zero conversion rate can be attributed to a faulty campaign, but more often than not landing page is the culprit.

The only instance wherein a campaign can trigger a low conversion rate is when it sends right prospects to wrong landing page - setting up the wrong expectation. People bounce as soon as they land - not literally

In other cases, its the landing page which lacks in terms of usability, call to action, design, etc. Hundred clicks and no conversions is a strong sign that your landing page is unable to entice users to convert.

Did you check the average time people spend on the landing page? If not please do. If you can get advanced analytic like crazyegg or clicktale installed on these landing pages, it would great. You could see where the landing page is going wrong. Or else split testing could be a great option. Hope this helps.

 

[directmarketingadvice]

Low or zero conversion rate can be attributed to a faulty campaign, but more often than not landing page is the culprit.

Agree.

If a site/page converts, it'll convert if you send it enough of the right people.

So, even a campaign that gets a high percentage of useless traffic (people who will never buy) should generate enough good traffic - over time - to create some conversions.

So, if there are no - or almost no - conversions, it's usually the site.

0/100 may or may not be significant for a site/campaign.

If you're expecting a 1% conversion rate, there's a 37% chance of 0/100.

If you're expecting a 2% conversion rate, there's a 13% chance of 0/100.

If you're expecting a 4% conversion rate, there's a 2% chance of 0/100.

So, you can probably assume that 4% isn't going to happen.

Steve

 

[Signify_1]

What conversion rate do you need to break even?

Steve

Sorry no. Then to the answer of that question would be around 16 % of customers to break even.


I have Google analytics installed both these two landing pages have a bounce rate of 57 and 77% and are both the top entrance pages and the top exit pages in the wole site.

Don't think it's looking too good so im guessing it's the page itself or irrelevant ads to the page...

 

[fisicx]

If you are selling broom handles then the PPC ad needs to say 'broom handles for sale' and point to a page that sells broomhandles. Make sure that it is clear on the page how much the broom hangdle is and how to buy one.

People who click PPC ads are usually very targeted, they want a specific product of services to make sure the landing page meets their needs. It's often a good idea to build specific PPC landing pages.

 

[SFD]

What are your keywords?

As you only have 3 phones available(?) I would suggest using just the model names as keywords to get very targetted traffic or increase your product range substantially as there is little or no choice really.

 

[Signify_1]

Hi Fisicx
That's what I personally believe I've done. well for one example i am selling t shirts for clubbing. My products are flashing t shirts e.g sound sensitive Equalizer T shirts, a wifi detect t shirt, a time t shirt (displays a digital clock). so I wrote my add targeting people searching for clubwear. and also added flashing T shirts to the ad description. However I think i have just realised my problem as I write this reply...... I am targeting clubwear but people wearing these shirts won't always be using these for clubbing! they could used for a wider range of occasion. i think i have just realised my problem I should not be just targeting clubbers as my ad title specifies I could be wasting a huge amount of clicks and money doing this!!!

 

[Signify_1]

What are your keywords?

As you only have 3 phones available(?) I would suggest using just the model names as keywords to get very targetted traffic or increase your product range substantially as there is little or no choice really.

Hi SDF
I think you have just touched on another problem I have with the mobile phones landing page! it's the lack of choice I have at the momment, with broad kewords like mobile phone I am using I could be wasting clicks as the keywords are too broad. To change to exact models will ensure I get the exact searcher I need and not people looking for the latest phones available!


these are keywords i was using :
02 mobile phones,
3 mp camera phone,
3 mp slide phone,
3mp camera phone
3mp slide phone
5 mp camera slide
5mp camera slide
Pink Camera Phone
Samsung J700 Pink
Vodafone mobile phone
camera phone
camera prepaid
camera slide
cell phone
cheap camera phone
cheap mobile
cheap mobiles in uk
cheap mobiles online
cheap pay as you go mobile phones
cheap slide mobile phones
ericcson
free delivery
mega pixel camera phone
mobile phone slide
mobile phones
mobile phones for sale
mobile phones uk
music phone
nokia 5220 express music
nokia 5220 xpress music
nokia camera phone
pay as you go
pay as you go camera mobile phones
pay as you go camera phone
pay as you go mobile phones england
pay as you go slide
pink cell
pink pay as you go
pink phone
pink slide phone
prepaid mobile phone
reconditioned mobile phones
samnsung u900 soul
samsung camera phone
samsung camera slide
samsung mobile phones
samsung slide
sansung
sony erricsson
t mobile mobile phone
very cheap mobile phones
virgin mobile phones
walkman phone
xpressmusic


thanks for your help.

 

[fisicx]

Taa Daaah!

However, because you have been targeting clubbers and one assumes they have been clicking on your ads but not buying it means the problems still lies with the landing page.

 

[Signify_1]

Taa Daaah!

However, because you have been targeting clubbers and one assumes they have been clicking on your ads but not buying it means the problems still lies with the landing page.

See this is something else I am trying to work out. I have decent pictures, I have a link on each product to ask a question about the product, I have a money back guarantee and returns policy with a return address to send back to, its Free UK delivery.. i know the prices are ok because we sell the same shirts on eBay no prob, so i'm stumped to figure out what else I can ensure confidence.....

 

[SFD]

Hi SDF
I think you have just touched on another problem I have with the mobile phones landing page! it's the lack of choice I have at the momment, with broad kewords like mobile phone I am using I could be wasting clicks as the keywords are too broad. To change to exact models will ensure I get the exact searcher I need and not people looking for the latest phones available!

...massive list of keywords...

I made the exact same mistake when I started with adwords, listed all the keywords I could possibly think of then let Google suggest a whole load more too.

If I were you I would seriously consider getting someone professional to set up your keywords. I used SteveGibson (posted earlier in the thread) and he is excellent. I would do this once you have increased your product range though.

 

[fisicx]

See this is something else I am trying to work out. I have decent pictures, I have a link on each product to ask a question about the product, I have a money back guarantee and returns policy with a return address to send back to, its Free UK delivery.. i know the prices are ok because we sell the same shirts on eBay no prob, so i'm stumped to figure out what else I can ensure confidence.....

What page does the visitor land on? Are they getting exactly what it says on the advert? Do you have email and telephone number on the page? Can they buy the product directly from the page?

Can you post the URL of a typical PPC landing page?

 

[SFD]

Hi,

If anyone wants to see both landing pages
Mobile phones - http://www.offerusaprice.co.uk/index.php?main_page=index&cPath=11

T shirts/Clubwear page - http://www.offerusaprice.co.uk/index.php?main_page=index&cPath=12_19_26

Thanks for any suggestions

Can you post the URL of a typical PPC landing page?

Come on fisicx, I expected more of you.

 

[Signify_1]

T shirts/Clubwear page - http://www.offerusaprice.co.uk/index.php?main_page=index&cPath=12_19_26http://www.offerusaprice.co.uk/index...cPath=12_19_26
This is the T shirt landing page I have. The choices of t shirt designs to choose from, the customer obiviously has to click on which style they like and from there they can buy the product on the next page. So i do believe the ad directs them to what they want. i don't have an email or telephone on the landing page but it's in the contacts page. They can ask a question about the product on the T shirt they click on? Would this be a suitable landing page?

 

[Signify_1]

I made the exact same mistake when I started with adwords, listed all the keywords I could possibly think of then let Google suggest a whole load more too.

If I were you I would seriously consider getting someone professional to set up your keywords. I used SteveGibson (posted earlier in the thread) and he is excellent. I would do this once you have increased your product range though.

Thnks for your suggestion SFD, that is one thing I am looking at this moment refining my kewords!This deffo needs amending.

 

[fisicx]

It's not really that impressive. For starters the main header is T-shirts not Flashing T-Shirts - you don't deliver on the expectation and only 6 of the 9 products are flashing. you provide a price but no means of buying except by clicking on 'more info'. If I do click on more info the actual info is below the fold, the add to cart link is so far down I need miner lamp of and the enlarged image is only maginally bigger and not very clear.

If you want me to buy your products you need to sell them to me - where is the passion, the product being worn and flashing. At the moment you are just another online shop and the description is identical to that used by other shop selling the same product. Where is your USP?

 

[fisicx]

Come on fisicx, I expected more of you.

It's been a long day. Will try harder next time.

 

[directmarketingadvice]

Sorry no. Then to the answer of that question would be around 16 % of customers to break even.

That's one hell of a big conversion rate to break even.

4% would be pretty good, but difficult due to the limited choice you're offering.

So, I think you need to either lower your bids, find cheaper keywords or look at other forms of marketing.

Hope this helps,

Steve

 

[Signify_1]

It's not really that impressive. For starters the main header is T-shirts not Flashing T-Shirts - you don't deliver on the expectation and only 6 of the 9 products are flashing. you provide a price but no means of buying except by clicking on 'more info'. If I do click on more info the actual info is below the fold, the add to cart link is so far down I need miner lamp of and the enlarged image is only maginally bigger and not very clear.

If you want me to buy your products you need to sell them to me - where is the passion, the product being worn and flashing. At the moment you are just another online shop and the description is identical to that used by other shop selling the same product. Where is your USP?

Some of these I can improve on but there are reasons for a few others. The main header is t shirts. The reason for this was because I don't want to have categories, sub categories, sub sub categories etc. I just want people to find my products fairly easy if they come to the site from the index page

I provide a price but no means of buying except by clicking on 'more info', well there is an obvious reason for that. If your selling t shirts.There wil be a couple of sizes to choose from, so you'd have to click on the product to choose your size. there's no other way round this. I can't display a buy now button on that page.

There are however ways I can improve the page like videos of the product working maybe pictures from customers wearing them who have bought before maybe good ideas.

Thanks for the info

 

[fisicx]

The main header is t shirts. The reason for this was because I don't want to have categories, sub categories, sub sub categories etc. I just want people to find my products fairly easy if they come to the site from the index page

But the people landing on this page from the PPC aren't interested in the other t-shirts. You are using a standard page from the site as a PPC landing page - why not have a PPC landing page dedicated to flashing t-shirts. Better still send them to the most popular shirt, put the description next to the image and make sure the 'buy now' link is above the fold. All you need then is thumbnails of the other designs in a column down the right.

 

[Signify_1]

Really good point! i'll work on this see what i can come up with. thank you very much

 

[Kneoteric_eSolutions]

Really good point! i'll work on this see what i can come up with. thank you very much

I am sure you got enough to work on and best of luck. The suggested changes should improve the conversion rate. However, don't take everything that has been said here on face value.

Consumers can behave differently and can be very unpredictable. So one thing you should always be doing is test. Test different variations of the same page. Just little changes like color, placement, etc.; one change at a time. A slight change can send conversion rate through the roof while a complete overall can still leave you with dismal results.