PPC Consultant to set up/re-do adwords

[FutureM]

Hi All,

We are thinking about getting in a consultant to set up a adwords properly, Ideally someone that will come to the office and set it up with us so I can see what is going on to manage the campaign in house going forward.

Adwords is not driving enough sales and it needs to change otherwise we will have to scrap it, but i feel we need to give it a proper go first! We had an agency set up and manage a campaign but they were terrible, simply their to take your money and then do the bare minimum to make it seem like they are managing things.

The current campaign may not be terrible from a technical view point but i dont feel very much effort has been put in to it at all.

If anyone can recommend somebody or a SMALL company that could help, i'd appreciate, plus any general advice for selecting an adwords consultant.

Cheers!

 

[AllUpHere]

Where in the country are you?

 

[FutureM]

Warwickshire, near birmingham. It is important to meet face to face, though I can always travel.

 

[darkest-pro]

Adwords 'consultants' are a waste of money, as you can do it yourself and save a ton of cash.

All you need is an advert that you know works to draw in the punters - then just pay to display it somewhere targeted. Paying extra fees to some dude who may or wont succeed is madness, I mean what will logically happen eg:

1. You pay £1000 at least, and the guy does a runner, giving you nothing in return

2. Pay £1000 and you get a slightly improved success rate

3. DIY it, save the consultants fee and monitor the results yourself - re-adjust and test again.

So it might take you 30 attempts to get it right, what's it costs to hire someone to test this 30 times, £30k at least right.....

 

[ADNattan]

Adwords 'consultants' are a waste of money, as you can do it yourself and save a ton of cash.

Plumbers are a waste of time, as you can do it yourself and save a ton of cash.

Not everyone's got the time or inclination to learn how to set up a profitable PPC campaign. It's alright saying play around and test and hope you get it right after 30 attempts, but it's probably quicker and easier to find a good, reliable expert to do it.

FutureM, I don't have a consultant to recommend off the top of my head, as I'm not in your area, but I can give you some advice about finding a reputable AdWords agency.

Only work with Google Partners

Google seem to be pretty keen on only letting reliable professionals and agencies become partners, so the Google Partners site would seem to be a good place to start: https://www.google.co.uk/partners/

A quick search on that site gives a decent amount of agencies when I put in Warwickshire, and a few of them have no minimum spend - so you're going to have some flexibility with your budget.

I'd recommend noting a few down, and checking their site for any testimonials. Then it might be worth dropping the named clients a line. If you end up on a site with no testimonials or anonymous feedback, I'd move to the next one.

Then, have a quick look somewhere unbiased - ReviewCentre seems to be good. Check to see what sort of feedback they get.

If you're happy, give them a call. If they offer a set fee - "you'll only pay £99 per month", be skeptical. That means you'll get (at best) £50 of ads, on some chickenfeed search terms.

Or, alternatively, if you decide you want to invest the time and effort into doing it all yourself, Google do have some AdWords training materials. I had a look once, and decided to ask my PPC-expert friend to set the campaign up for me. I'd rather spend the time doing work for clients.

 

[Will Blears]

Adwords 'consultants' are a waste of money, as you can do it yourself and save a ton of cash.

Yeah, 99% disagree with this comment, there are a couple of unique scenarios where by this may be the case but in the majority of instances this would be such a silly idea.

Not every Adwords consultant is a scam-artist/liar/cheat/fraud e.t.c some of them actually know what they are doing but there are major misconceptions with hiring an Adwords consultant as people automatically assume they can instantly drive hundreds of new customers to you...but in reality this isn't always the case.

There are so many other variables throughout the sales funnel that Adwords consultants have very little control over. Also there is an element of learning / testing and in some cases the client's don't have enough time to learn, as they are a startup / one man brand and simply don't have the budget to test.

Other times Adwords is simply too expensive, the client's website is poor, the client's prices are too expensive and then there are the times where it works and the Adwords consultant does a great job at tidying up the account, helping massively improve performance and then the client is happy.

Anyway, what I am trying to say is you can't simply subject a whole group of people by a skill-set and say they are all bad/waste of money...

Plumbers are a waste of time, as you can do it yourself and save a ton of cash.

Only work with Google Partners

^I like this guy, great response and completely agree.

Google Partners is an excellent way of filtering out the trash before you even start searching, to become a Google Partner there are requirements that you must fulfil:

support. google.com /partners/answer/ 3126965?hl=en

(can't post links... -_-)

I'd definitely recommend searching through those and seeing if any person/agency fits the bill.

Good luck!

 

[Tin]

Adwords 'consultants' are a waste of money, as you can do it yourself and save a ton of cash.

Completely disagree with that.

Like everything else in life, there's great service providers and poor ones too but the skill specialists (the ones that do it and do it well) will always be able to bring something of benefit to the site owner. Yes, Joe Bloggs can set an Adwords account up and chuck silly money at it but the skilled guys will always outperform the novice.

 

[Jason L]

As Tin says above. If you were to look at most of the functions within your business, you might say "I could do that myself". But for me, the key to growing a business is also knowing when to outsource. Spending a few hundred pounds a month on PPC (or more!) without really knowing what you are doing can quickly add up.

Having said that I also think it is great to have at least a basic understanding of most of the functions within your business - that way, you have an appreciation of what's involved when it comes to hiring someone else to do the job.

 

[directmarketingadvice]

plus any general advice for selecting an adwords consultant.

Cheers!

I wrote something about this last year, it should reduce the odds you'll make a bad choice:

5 Questions You Should Ask Before You Hire A PPC Manager

Hope this helps,

Steve

 

[directmarketingadvice]

Only work with Google Partners

Why? It's a multiple choice test - and doesn't even test the things that make the biggest difference to your profits.

Google seem to be pretty keen on only letting reliable professionals and agencies become partners

If Google knew the difference between people who were good at PPC and people who weren't, then their own in-house people wouldn't suck.

If anyone believes Google are experts in setting up profitable adwords campaigns, they should ask Google to set up their adwords campaigns - which Google will do for free.

Steve

 

[ADNattan]

Is that all the Partner programme requires? A quiz? I thought it'd be more in-depth!

That's a good blog post, by the way. Very sensible advice.

 

[directmarketingadvice]

Is that all the Partner programme requires? A quiz? I thought it'd be more in-depth!

Adwords certification is a multiple choice test - which can be taken "open book" - i.e. you can google the answers while doing the test.

And, in fact, can be taken anonymously - so, if you don't know about adwords, but your friend knows, he/she can do the test for you.

It actually gets worse... a year or two ago, someone posted some of the questions online (before Google forced them to remove them), and the "correct" answers - according to Google - were wrong.

If you did these things then it would harm your ROI.

Partner status is for agencies and has a couple more very easy hoops to jump through.

I'm not knocking people who have these accreditations, but they're such a low level that they really do nothing to sort out the wheat from the chaff.

That's a good blog post, by the way. Very sensible advice.

You're welcome.

Cheers,

Steve

 

[FutureM]

Thanks for your replies!

The agency we used previously were a google partner, and i can honestly say they were terrible. I had to go through the ads myself to discover they had been linking to completely unrelated pages for some ads, clearly cut and paste jobs from other ads.

Some good tips here, i certainly won't pick a consultant based on their "partner" status alone.

 

[darkest-pro]

but there are major misconceptions with hiring an Adwords consultant as people automatically assume they can instantly drive hundreds of new customers to you...but in reality this isn't always the case.

Exactly, so shelling out £5k a time is a waste bcos of the too many things out of the clients control factor going on. By the time you find this adwords genius, you've just done 50k

1. The advert can be naff and not pull in the punter
2. Keywords are too expensive - even the longtails ones
3. Your down by £1000's right away, without the campaign being started eg: by the time you find this great consultant (which doesn't exist by the way) you've blown 10, 20 or 50 x £3000 a time,

So you can afford to kiss goodbye to £50k to £150k before you even find this star that'll make the campaign work (or rich is the hopeful want to be sure), and then the consultant can simply turn round and say "oh, sorry, but the other bidders squeezed you out" or some other excuse.

Ofcourse the adwords clan will say its easy, they want to make money from the uneducated or the ones with such deep pockets they simply want adwords as a presense tool - its different when small biz's depend on sales to survive. The bigger companies can just walk away at a loss, small traders cant and one bad experience can put em out of business for good.

 

[Jason L]

A good PPC consultant would advise you if they don't think you could get a decent return, e.g. if a client comes to me and they sell competitive items under £5 I may advise them to consider other ways of marketing (unless for example they have potential to add multiple items to the basket and achieve a higher average order value). It's not good for the consultant or the business if AdWords doesn't get ROI.

Of course, there will always be companies/consultants who will say yes to anything.

Also, a consultant doesn't have absolute knowledge - until they work with a particular service/product range they won't necessarily know the potential return. And there are lots of other variables, e.g. if you are generating enquiries for a business, but they don't follow them up OR if you are generating online orders for a business but their customer journey/on-site experience is poor then again the business might not see return on investment.

PPC doesn't exist in isolation from landing page/site experience, following up leads, good analytics etc. When I work with a client, one of the first things I want to do is check their analytics/conversion set-up, make sure their on-site experience is good and only then would I consider running ads. Otherwise, you are wasting your money.

 

[directmarketingadvice]

Exactly, so shelling out £5k a time is a waste bcos of the too many things out of the clients control factor going on. By the time you find this adwords genius, you've just done 50k

1. The advert can be naff and not pull in the punter
2. Keywords are too expensive - even the longtails ones

If you ask question 3 in my 5 questions, you'll know when keywords are likely to be too expensive.

You seem to assume the business owner hasn't thought about how much he can pay to get a website visitor. Surely that the first thing someone should do when starting an online business?

(Even before creating a website.)

Steve

 

[leveldisc]

Adwords 'consultants' are a waste of money, as you can do it yourself and save a ton of cash.

All you need is an advert that you know works to draw in the punters - then just pay to display it somewhere targeted. Paying extra fees to some dude who may or wont succeed is madness, I mean what will logically happen eg:

1. You pay £1000 at least, and the guy does a runner, giving you nothing in return

2. Pay £1000 and you get a slightly improved success rate

3. DIY it, save the consultants fee and monitor the results yourself - re-adjust and test again.

So it might take you 30 attempts to get it right, what's it costs to hire someone to test this 30 times, £30k at least right.....

I really hope no-one takes this seriously. I assume it's a wind-up, in which case it's probably worked.

 

[leveldisc]

Thanks for your replies!

The agency we used previously were a google partner, and i can honestly say they were terrible. I had to go through the ads myself to discover they had been linking to completely unrelated pages for some ads, clearly cut and paste jobs from other ads.

Some good tips here, i certainly won't pick a consultant based on their "partner" status alone.

I hope you don't judge all Google partners by this experience ! But, as someone said, it is far too easy to get accredited, although that does beg the question if it's so easy, why doesn't every one do it !?

There are several techniques available that very few advertisers exploit, such as RLSA, ad customizers and intelligent bid management using AdWords scripts and/or the api. Which is the sort of thing the previous partner should have been suggesting.
For example, automatically adjusting bids based on your what the competition is doing. I.e. if your the cheapest retailer around, are you maximizing that. If a product goes out of stock do you automatically pause ad groups and restart them when it's back in stock. Do you automatically adjust prices in ads ? Do you have prices in ads at all ? Do you measure conversion rates by location ? Time of Day ? Weather ?

No-one knows your customer better than you, so it's a question of working with a specialist to leverage this into your PPC offering.

 

[darkest-pro]

You seem to assume the business owner hasn't thought about how much he can pay to get a website visitor.

Biz owners won't think about how much a visitor costs, as this only applies to a PPC model.

What they do consider is how much a weblink/advert costs and where best to place it!

 

[darkest-pro]

I really hope no-one takes this seriously.

What a surprise - a put down by a PPC Paid Search Consultant. I get thousands of visitors for my employer, and much for free, so you carry on flogging your services, as it keeps me in a job.

 

[darkest-pro]

but the skilled guys will always outperform the novice.

only until the novice gets skilled at it, then your out of commissions. I forget how many subjects I was once a novice in, now I'm the Pro..... its just learning and knowledge, there aint no secrets or fast routes to cash.

 

[AllUpHere]

What a surprise - a put down by a PPC Paid Search Consultant. I get thousands of visitors for my employer, and much for free, so you carry on flogging your services, as it keeps me in a job.

I had a suspicion you were an employee, and not in business. From what I've read on this thread, I think you had best stick to leaving someone else to tell you what to do.

 

[darkest-pro]

I had a suspicion you were an employee, and not in business

See, that's the error of forum naysayers - they read, and agree without brain or thought. Infact anything that makes them appear as if their the best in business on earth right, so to secure that next low-level bit of revenue.

Btw, I've run the following businesses:

Car Washing, pulling in £200 a month at age 15 - plus 2 paper rounds on top.

Painter, pulling in £800 per private job on weekends at age 17.

Self-employed Security Consultant for a top Merchant Bank - pulling in £35k at age 31.

Copywriter for 4 years, pulling in £80 per job, about 300 clients, then quit for a better quality of life.

--------------------------

Current Biz award Finalist positions:

Finalist for Online Biz of the Year x 4

Finalist for Innovation x 2

Web award wins x 3

-------------------------------------

Current employment as a Marketing and Comms Officer.

Ive done far more than whats listed (far more) but its enough to make my point.

 

[leveldisc]

See, that's the error of forum naysayers - they read, and agree without brain or thought. Infact anything that makes them appear as if their the best in business on earth right, so to secure that next low-level bit of revenue.

Self awareness is an admirable quality.

 

[Shopclicks]

Current employment as a Marketing and Comms Officer.

Until the real one gets back?

 

[directmarketingadvice]

Biz owners won't think about how much a visitor costs, as this only applies to a PPC model.

It applies to all forms of paid marketing: cost per lead, cost per aquisition.

What they do consider is how much a weblink/advert costs and where best to place it!

But they don't consider what they'd get back from that ad? So, for example, if the ad costs £1000, how do they decide that there's a good chance the ad will be profitable?

Steve

 

[Shopclicks]

The current campaign may not be terrible from a technical view point but i dont feel very much effort has been put in to it at all.

Having managed the same Adwords account for 5 years, I can see a need to have someone help you out and tidy up what you may be missing. It wasn't until recently that I realised there was a group of keywords/phrases that I had been missing and really only found it by accident. It turned out that these keywords were among the most common search terms used by our demographic.

If only from the point of view of having a second set of eyes looking at your account, if you can find someone experienced to help you out, it's a wise move. I would only add that the person you choose needs to get to know your business and that takes time.

 

[leveldisc]

Having managed the same Adwords account for 5 years, I can see a need to have someone help you out and tidy up what you may be missing. It wasn't until recently that I realised there was a group of keywords/phrases that I had been missing and really only found it by accident. It turned out that these keywords were among the most common search terms used by our demographic.

This is a good point and highlights a couple of points

- PPC is an ongoing process - to what degree obviously depends on scope of the account.

- PPC is a fantastic tool for SEO in that you know what keyword works from PPC campaigns, so you can target these keywords in your SEO campaign.

The other slightly more contentious point is that you can reach more potential customers using PPC than you can using SEO.

To illustrate this look at searches for "voucher codes", "discount codes", "promotional codes". All basically the same thing, but to target all three using SEO is really difficult even with huge SEO budgets - note the different organic results. However, to target all three using PPC is comparatively easy.

 

[AllUpHere]

See, that's the error of forum naysayers - they read, and agree without brain or thought. Infact anything that makes them appear as if their the best in business on earth right, so to secure that next low-level bit of revenue.

Btw, I've run the following businesses:

Car Washing, pulling in £200 a month at age 15 - plus 2 paper rounds on top.

Painter, pulling in £800 per private job on weekends at age 17.

Self-employed Security Consultant for a top Merchant Bank - pulling in £35k at age 31.

Copywriter for 4 years, pulling in £80 per job, about 300 clients, then quit for a better quality of life.

--------------------------

Current Biz award Finalist positions:

Finalist for Online Biz of the Year x 4

Finalist for Innovation x 2

Web award wins x 3

-------------------------------------

Current employment as a Marketing and Comms Officer.

Ive done far more than whats listed (far more) but its enough to make my point.

All the above proves is that you are better suited to working for someone else.

You call me a 'naysayer' even though it is you who has jumped onto a thread to announce that we shouldn't use PPC consultants, even though you know nothing about the subject. Your replies have shown a complete lack of understanding of PPC and marketing generally. It might be an idea to let those who do know about such things, advise the OP (who incidentally started this thread because he wants a PPC consultant to work with).

If you want to debate the pro's and con's of using PPC consultants (or any other type of consultant for that matter) start a new thread and we can have a conversation that isn't de-railing an existing thread.

 

[darkest-pro]

But they don't consider what they'd get back from that ad?

Yes, but not what a per visitor cost is (simple conversion is good enough for us) - when I make a determination on where to place my employer, it must be able to reach the right audience eg: the wannabe student, so I'm not concerned about number of clicks, but the ad must convert into course registrations, and PPC isn't the method cos its untargeted for us, the audience is not precise enough for what we want.

So, for example, if the ad costs £1000, how do they decide that there's a good chance the ad will be profitable?

Most don't in my experience, many Marketing bods are employees and as such take orders to do what the boss wants, but with a controlled freedom to use a budget. PPC isn't a simple method and as such easier ad placement methods are used, seeing as Directors want to see the adverts placed and working, so display adverts tend to be sought more than anything else when chasing outdoor exposure. They want a large presense, and don't see the online world giving the same result as the ads are smaller and audience is more general I suppose and not filtered as easily. Techy businesses need a different approach, Trades, Catering cos etc - you cant pigeon hole everyone into PPC, it won't work as you got to consider where your target audience will be and how they will find you, and PPC is wrong for so many, infact the only ones angry and arguing over its effectiveness are the Consultants who want to make money from it cos they see it as an easy cash cow.

 

[darkest-pro]

Until the real one gets back?

That guy won't be back, he was actually a Director of the college, qualified as a Tutor and all that jazz, and had all these great promises, but never delivered on anything, they parted company and he did some naughty things etc, I wont bore you with the details -- so they took me on instead based on my significant background in website promotion.

Our team is very good and 10 strong:

an IT consultant (HND in IT)
Cisco Consultant (Professional Certificate Level)
Customer Services guy
Online Marketing & Comms (Cert in Bus Admin)
3 Reception staff
Maintenance guy
Health & Safety guy

Unlike the above, I hold other diplomas and a background in Hospitality, so I also take care of
conference facilities and some business development. So I'm a highly skilled guy....

 

[darkest-pro]

All the above proves is that you are better suited to working for someone else.

No it doesn't, not proof of anything except what you want to try and portray, and by doing so, you will likely be seen to be enticing conflict.

I own quite a few websites, that have great power, and get superior traffic to you, so I can walk out of my job whenever I feel like it. Its nice to have options don't you think

But ofcourse, you PPC guys are so amazing right, that why are you so bothered wasting your time on a forum arguing with people you just don't know who or what your getting involved with, which has to be a security risk. I know people who got tracked down and threatened bcos of ego and it isn't worth it.

So just jack this in now, as its better to have me as a friend, than an enemy. Your insults will just show you up, not me as I have no ego to bruise or business to lose on here.

 

[AllUpHere]

No it doesn't, not proof of anything except what you want to try and portray, and by doing so, you will likely be seen to be enticing conflict.

I own quite a few websites, that have great power, and get superior traffic to you, so I can walk out of my job whenever I feel like it. Its nice to have options don't you think

But ofcourse, you PPC guys are so amazing right, that why are you so bothered wasting your time on a forum arguing with people you just don't know who or what your getting involved with, which has to be a security risk. I know people who got tracked down and threatened bcos of ego and it isn't worth it.

So just jack this in now, as its better to have me as a friend, than an enemy. Your insults will just show you up, not me as I have no ego to bruise or business to lose on here.

You are so keen to argue with anyone who can see value in PPC consultants that you presume anyone who disagrees with you is a 'PPC Guy'. I have no interest in persuading people PPC or associated consultants are a good idea (or in fact a bad idea). I'm not a 'PPC Guy'. My point of view is based on the fact that (in my expert opinion) PPC consultants will help the majority of clients to get a much better return than they could manage on their own.

Don't worry about me. I know exactly the kind of person I'm arguing with.

 

[Rich Best]

I am a 'ppc guy' and spend my days taking ppc accounts that people have been managing 'in house' and accounts that have been managed by other ppc consultants or agencies and make then better.

Surprisingly, I commonly find that the worst accounts are those that were managed by other consultants / agencies.

The best formula is a good quality ppc consultant working closely with a client ie working together as a team. The client brings the industry knowledge and customer profiling / insights - and a quality ppc consultant will take that information and deliver a high performing ppc account. Either one in isolation is unlikely to deliver such a high performing account. There has to be an open line of communication - and if your ppc consultant is not asking you smart questions about your business and customers frequently, you need to find another one.

Good marketing never costs money. It makes you money. So never be afraid to pay for a good marketer.

Hope this helps the OP.




Sent from my iPhone using Tapatalk

 

[darkest-pro]

you presume anyone who disagrees with you is a 'PPC Guy'

Incorrect Sir! I disagree with people who speak about such basics, then try and make out that its some science that only they can do. Let me tell you that writing adverts/promotion copy is not a difficult task, its easy and you get novices doing it all the time eg: pub managers etc.

My point is that it can be learnt, just as you would learn to use Word or to Interview/ do basic tasks etc, so why cant a biz owner learn to write an adverts and place it onto a PPC account I'll tell you why, reason is the PPC consultants/agencies earn a large commission for simply choosing some keywords - that's why....

Reason the PPC guys get so angry, is posts like mine (in this case) are about saving resources, and this unfortunately clashes with their wants, but that's their problem if they cant take it isn't it.

Forum members are little to do with 'helping others' - from what Ive seen on here, the vast majority heavily plug themselves, and the help they do give, has an agenda attached, usually connected with their services I say the majority, that's not including the ton of spam members and fake accounts like: zzapas or zzzz etc.

There's a ton of conflict here and some of the members haven't returned to make posts in 4 years, since 2011. From speaking with you and others I now know why and as a former forum owner, I'd find that worrying.

See, theres a lot about me you just don't know, my knowledge of various businesses is way above yours and most on here. My online background is blogs, forums, marketing and copywriting, so I'm well qualified to spar with anyone, especially when it comes to web marketing.

 

[leveldisc]

My point is that it can be learnt, just as you would learn to use Word or to Interview/ do basic tasks etc, so why cant a biz owner learn to write an adverts and place it onto a PPC account I'll tell you why, reason is the PPC consultants/agencies earn a large commission for simply choosing some keywords - that's why....
.

The trouble is my friend, is that you are clearly completely unaware of the many, many advanced techniques available, as indeed are most business stake holders. To be honest most don't care as long as they get results. Some people, and you well may well be one, can have great success with PPC with a very basic setup, but it is pretty rare these days.

To try and talk with authority about how PPC is just about writing ads and choosing keywords is absurd to be honest.

I am fortunate that I have a programming background, so exploiting AdWords API or writing scripts is completely to accessible to me and is increasingly important to gain a competitive advantage. But clearly your average business owner is not about to start mashing up APIs !

The one thing I agree with you is that the business owners should be involved in the ad copy as they know their business and customers far better than I do.

As for forum engagement, it's normally the trolls that spoil it. Let's hope that doesn't happen here.

 

[Shopclicks]

See, theres a lot about me you just don't know, my knowledge of various businesses is way above yours and most on here. My online background is blogs, forums, marketing and copywriting, so I'm well qualified to spar with anyone, especially when it comes to web marketing.

Still waiting for your valuable contribution to this thread .....

Thanks
Not a PPC guy

 

[AllUpHere]

See, theres a lot about me you just don't know, my knowledge of various businesses is way above yours and most on here. My online background is blogs, forums, marketing and copywriting, so I'm well qualified to spar with anyone, especially when it comes to web marketing.

You can't hint at having an impressive past in business and marketing when you have already admitted that you work at a college probably barely earning an average wage. If you were capable of what you pretend to be capable of, you simply wouldn't be doing the job you do.

To suggest your knowledge is way above mine and many others is juvenile, and desperately ironic. Even if you were the most knowledgeable person on the forum, how could you possibly know?

It's blatantly obvious to anyone reading this thread exactly who is 'in the know' and who's clutching at straws trying to save face.

If you want to carry on with the silly ' you don't know who you are dealing with' posts, you carry on, but you'll have to do it without me. If, however, you'd like to debate the pro's and con's of the topic like an adult, I'm more than happy to join in.

 

[One PPC]

Choosing between managing Adwords inhouse or using a PPC Consultant can be dependent on your Adwords account potential for growth.

If you are already getting all of your impression share, then it may well be better to learn how to manage your account in-house.

Typically this would be a local business or niche industry where a number of impressions are already attainable. (impressions are keyword searches- or other Adwords targeting used).
Working with an Adwords consultant can still be useful for the initial setup/optimisation of small accounts- as well as the handover.


If your account is only getting a small impression share- this presents opportunity for growth-
The next question then is it good to continue working with the consultant?
The answer is if they can continue to grow your account. Some Adwords accounts will just have more potential than others.
These type of accounts need specialist experience- either in-house or externally.
A tip for working with consultants or agencies is to get the payment terms right. Never commit to long-term contracts.
Many consultants or agencies offer no contract pay as your go management charging a decreasing % of advertising spend.
For example for a small Adwords account- consultant may charge 15% of your ad spend. (Per month). However for a medium size account, they may charge only half of 15%- and make higher earnings (for you and themselves).
This gives your consultant the incentive to grow your Adwords account.
This also gives you the flexibility to try more than one supplier if you feel things could be better. Good Consultants will also have happy clients that would be willing to provide/ references- even just to check professionalism and commitment.