Ppc Companies

[JEREMY HAWKE]

What are the panals opinons on PPC companies that phone up and offer you 5 national sponsoured links for 300 a month .
I feel the keywords that they are trying to sell are relevent but not popular They tell me they are clicked on 16000 times a month .

Any ideas ?

 

[directmarketingadvice]

What are the panals opinons on PPC companies that phone up and offer you 5 national sponsoured links for 300 a month .

You've been on this forum for 3 years. Have you seriously not seen ANY of the threads about people taking up these offers and being ripped off?

Steve

 

[Curious]

I've just started to work with Andy Baker from this forum for our PPC. He's just finished setting up the account so I can't comment in returns of ROI but I've been very impressed with everything he's done so far - why not get in touch with him if you're interested in PPC?

 

[JEREMY HAWKE]

Hang on Steve I dont spend my entire life on here you know .!!
In my defence I searched the forum for the company concerned and got no joy so I asked the experts .
But he said I have not be paying enough attention and its tough luck .....Probably the sort of reply I might come up with in fairness !!!

 

[marketingquotes]

Like anything, there are good companies and bad ones.

There are lots of threads about SEO and going with companies that cold call. Lots of SEO horror stories and lots of success ones.

Be selective - that is really the only advice that one can offer.

 

[Saija Mahon]

I agree with marketingquotes.

It's good to do some research, be selective and ask the right questions about what's their strategy, how will they reach your objectives etc.. before signing your life away

Good luck,
Saija Mahon

 

[domains]

Hang on Steve I dont spend my entire life on here you know .!!

If you did you would not make such a profit

Try thinking out of the box when being approached by anyone "claiming" to do ppc/cpa... it is not the searched keywords that reduce your budget quickly that are best for every online business, a ppc "expert" worth their salt will look into your website/niche/products/history/feedback/testimonials online & off BEFORE they say "hey here are 3 keywords that will increase your ROI!"

ppc has (like most online skillsets) become flooded with experts, best to analyse your whole online rep and presence before going down any ppc route, you may spend less generating ROI elsewhere

 

[Mike tells it like it is]

One strategy is to go for lots of lesser searched for keywords both in organic and ppc.

 

[lindacotal]

organic seo techniques and keyword research make it more easy and get more traffic instead of getting only one month traffic from these companies offering a big or huge traffic with in a day or a week
i think go slowly and regularly you will get the desination

 

[ReallyWildOne]

What are the panals opinons on PPC companies that phone up and offer you 5 national sponsoured links for 300 a month .
I feel the keywords that they are trying to sell are relevent but not popular They tell me they are clicked on 16000 times a month .

Any ideas ?

Firstly, ask them to prove the number of clicks by showing you their campaign reports. Don't rely on some screenshots, say you would like them to come to your office, log in and show you. Alternately, ask to log into the account (as a different user with "readonly" access) and see for yourself.

Secondly, the number of clicks does not mean anything except guaranteed costs! You are looking for conversion and a sale! The user needs to find what they are looking for on your web site. If you are selling health drinks and a visitor looking for fizzy drinks ends up on your site, that is no good to you.

 

[ITsoldUK]

Call me old fashioned....but

If an SEO expert or PPC company called me, I would ask them why aren't their strategies working?

Because if I needed them, I would have found them surely?!?! Then hang up

Or am I turning into a grumpy old man

 

[Andrew Baker]

Call me old fashioned....but

If an SEO expert or PPC company called me, I would ask them why aren't their strategies working?

Because if I needed them, I would have found them surely?!?! Then hang up

Or am I turning into a grumpy old man

If you're good at what you do, you've no need to cold call anyone...

 

[directmarketingadvice]

If you're good at what you do, you've no need to cold call anyone...

I don't agree with this snobbery about cold-calling. Does it extend to a PPC company using any form of marketing other than PPC?

Or just a prejudice against cold-calling?

Steve

 

[Andrew Baker]

Cold-calling riles me Steve...

 

[directmarketingadvice]

Cold-calling riles me Steve...

It riles a lot of people - but, if it works, then I don't think you can judge the people who use it as incompetent.

(Though, in the PPC profession, it tends to be associated with crooks.)

Steve

 

[ITsoldUK]

I don't agree with this snobbery about cold-calling. Does it extend to a PPC company using any form of marketing other than PPC?

Or just a prejudice against cold-calling?

Steve

Nope, nor is it prejudice Steve.

How does a footballer get known for his football skills? By playing well and getting noticed.

How should a PPC/SEO guy/gal get known? By being noticed in their chosen field, ie via the serps or PPC ads, hence my point, if I needed them and they were any good, I would have found them...

I have never had a cold call from OWG but I KNOW he is good at what he does AND he knows what he is talking about because if I research a topic linked with SEO, 9 times out of 10 his blimming name pops up , enough already old welsh guy...(kidding )

Not wanting to argue, just making my point a little clearer.

JMTC

Regards
Daren

 

[Reg AddKing]

Links and clicks are not the goal, sales are. ROI is the criterion. Anyone can get you clicks. If they're from people who are interested in your product and are likely to buy, great.

Hence the popularity of Google Adwords.

 

[directmarketingadvice]

Nope, nor is it prejudice Steve.

How does a footballer get known for his football skills? By playing well and getting noticed.

So how does a marketer get noticed? By marketing.

How should a PPC/SEO guy/gal get known? By being noticed in their chosen field, ie via the serps or PPC ads, hence my point, if I needed them and they were any good, I would have found them...

Assuming that's where everyone looks when they want an internet marketer... or that the only people who would hire an internet marketer are already looking.

Presumably, when I accept clients via referrals, that means I'm rubbish... because they didn't find me in the PPC listings, they heard about me from a friend.

Similarly, if someone on here wants to hire me, they shouldn't - because I've not needed to advertise my services for years...

I have never had a cold call from OWG but I KNOW he is good at what he does AND he knows what he is talking about because if I research a topic linked with SEO, 9 times out of 10 his blimming name pops up , enough already old welsh guy...(kidding )

If you search for "SEO services", is he on page 1?

I don't see him there. So, by your logic, he must be rubbish.

Or maybe he just doesn't think it's worth the effort to SEO himself for high volume SEO-related search terms.

Not every search engine marketer feels the need to restrict themselves to search engine marketing... nor do they all feel the need for a "presence" that, if they're already busy, just means spending a bunch of time turning down enquiries.

It's about doing what works in order to get the right number of the right clients. That's all.

Steve

 

[RevaxMedia]

Our offer is still open if you are using PPC - http://revaxmedia.com/free-adwords-account-setup/ we also guarantee to be at least 10% cheaper than any UK freelancer/agency.

 

[marketingquotes]

Hi guys,

As you all know, we are not a cold calling company - but we recognise the need and benefits of cold calling.

It is a marketing tool like any other, and properly used can be very fruitful and profitable.

I agree with SG in part in that a good marketing company should not need to market - as news of their skills should cause new business to come in - but a marketing company that does not market - does this not sound odd?

There are over 40,000 marketing companies in the UK - each needs to market (using PPC/PR/Telemarketing/DM/SEO etc.) otherwise SG will get all the business

 

[JEREMY HAWKE]

I dont run an online business as I walk up and down the business park wearing a sandwich board .
My site has good organic listings in our area and I run a small PPC campain covering the South West and it works well for the small investment .

I would consider investing in a nationwide campain but there is a budget limit and must not take too much of our time ..Im not really worried if we do it or not but when they phone up they make it sound so easy but and there is always a but

The bit at the top is a joke as I get alot of work by cold calling

 

[ITsoldUK]

Hi Steve

I understand your point of view but you must first appreciate I am NOT shooting at the ppc marketeers nor am I sniping at seo guys.

I am merely expressing my opinion NOT 'logic' as is the way with a forum when an OP raises a point is it not?

So how does a marketer get noticed? By marketing.

Correct, so by YOUR logic a PPC service would be noticed via their PPC ads.

If you search for "SEO services", is he on page 1?

I don't see him there. So, by your logic, he must be rubbish.

Steve, I never said SEO SERVICES, I did in fact state SEO TOPICS which covers a multitude of aspects does it not?

Assuming that's where everyone looks when they want an internet marketer... or that the only people who would hire an internet marketer are already looking.

Presumably, when I accept clients via referrals, that means I'm rubbish... because they didn't find me in the PPC listings, they heard about me from a friend.

Steve, thank you for your opinion to my comments and in reply,

Point one, using my logic, where do you look for a good cut of meat? So, looking for a GOOD PPC 'expert' you would take notice of these ads just to see which ones engage, entice and convince surely?

Point two, referrals usually mean you have done a good job so hence the recommendation from a guy that could well have found you via PPC initially.

Similarly, if someone on here wants to hire me, they shouldn't - because I've not needed to advertise my services for years...

Well done, the ultimate aim of any business is to become self sufficient in one way or another. For this I applaud you and hope to succeed in a similar vein.

Now please, Steve, I am not saying that I am the guru or I am 100% correct BUT I am saying that this is my opinion of which we are entitled and I fully appreciate yours too.

Kind Regards
Daren

 

[directmarketingadvice]

Correct, so by YOUR logic a PPC service would be noticed via their PPC ads.

No, by marketing.

So, looking for a GOOD PPC 'expert' you would take notice of these ads just to see which ones engage, entice and convince surely?

Firstly, again, you're assuming that the prospect is looking. Secondly, you're assuming that he wants to hire someone he has no prior knowledge of.

Those are two assumptions which won't both be true most of the time.

Hiring a PPC manager isn't usually something where people go to bed with zero interest in hiring someone to do their PPC, and then wake up ready to hire someone.

Nor is it something where someone does an initial search on google, then hires someone cold within an hour.

It's a much longer process.

And, during that process, there are many opportunities for interruptive marketing to work.

Now please, Steve, I am not saying that I am the guru or I am 100% correct BUT I am saying that this is my opinion of which we are entitled

Yes, you are entitled to an opinion. There was no point where I said you weren't. I merely suggested that your thinking on this was faulty.

Steve

 

[ITsoldUK]

No, by marketing.
Firstly, again, you're assuming that the prospect is looking. Secondly, you're assuming that he wants to hire someone he has no prior knowledge of.

Those are two assumptions which won't both be true most of the time.

Hiring a PPC manager isn't usually something where people go to bed with zero interest in hiring someone to do their PPC, and then wake up ready to hire someone.

Nor is it something where someone does an initial search on google, then hires someone cold within an hour.

It's a much longer process.

And, during that process, there are many opportunities for interruptive marketing to work.

Yes, you are entitled to an opinion. There was no point where I said you weren't. I merely suggested that your thinking on this was faulty.

Steve

Thanks Steve

I am aware of some of these facts and will increase my arsenal with the one's that weren't present.

My thinking has been called somethings but faulty is a definite promotion

Have a good evening mate

Daren