Phone sales pitch?

[jackjohn112]

I am writing a sales pitch to do over the phone to owners of newsagents and corner shops getting them to buy e-liquid. Would you please tell me how this sounds and how to improve it?
"Good morning could i speak the owner please? Good morning my name is Jack Johnson and I represent blahblahblah. We would like to offer you an opportunity for you to increase to income. It would involve stocking our e-liquid. Would it be possible to for me to pop in an see you at some point this week"

Also what product knowledge should i know what they would be likely to ask about?

 

[businessfunding]

We would like to offer you an opportunity for you to increase to income.

Also what product knowledge should i know what they would be likely to ask about?

Personally that would be my turn-off point - sounds spammy & horrible

Why don't you call on shops & engage? This is very much a face-to-face environment.

 

[jackjohn112]

Thanks for reply. Now you mention it it doesn't sound great does it. Do you any ideas on how I could improve my pitch? I will try doing it face to face but think I could cover alot more areas if I ring first.

 

[DomainsRegistrar]

Never ask a question where the answer is yes or no, engage in conversation as opposed to a pitch.

 

[telemax]

I am writing a sales pitch to do over the phone to owners of newsagents and corner shops getting them to buy e-liquid. Would you please tell me how this sounds and how to improve it?
"Good morning could i speak the owner please? Good morning my name is Jack Johnson and I represent blahblahblah. We would like to offer you an opportunity for you to increase to income. It would involve stocking our e-liquid. Would it be possible to for me to pop in an see you at some point this week"

Also what product knowledge should i know what they would be likely to ask about?

It's not what you say, it's the way that you say it,

Jack Johnson from blahblahblah, Morning/afternoon! (Do not say how are you) (wait for them to say morning or afternoon back) When can I pop in to show you the benefits of stocking our e-liquid? (then just say nothing)

Keep it simple, if they throw an objection at you eg we are happy with the supplier we have just agree with them eg,

Of course you are happy and we don't expect you to change anything immediately but how would you feel if we could offer an equivalent product but with better a profit margin for yourselves?

we're too busy,

Understood, your busy in the working day! when would be better before 9am or after 5.30?

Or, the old chestnut.

'we're not interested'

Got it! If you were interested you would be calling us! that said we might be able to offer you the same product you have already but with better profit for you, how would you feel about that?

It's all got to flow and be completely natural, using tone of voice and the timing has to be right. Once you've done it for a while it becomes like driving a car. A lot of it is just listening and engaging the prospect.

 

[jackjohn112]

Thankyou! excellent advice

 

[businessfunding]

Thanks for reply. Now you mention it it doesn't sound great does it. Do you any ideas on how I could improve my pitch? I will try doing it face to face but think I could cover alot more areas if I ring first.

In the world of independent retail I suggest that appointment making is a waste of time.

Thy are there to serve customers whether you have n appointment or not

Turn up and find out !

 

[Richard Glynn]

I think however you phone pitch it will always sound like a phone pitch. I know all the tricks about surveys etc.

If you only have a local region to go at this advice is mostly irrelevant. But I would say:

Understand the newsagent buying process. My hunch is many use warehouse / distributors. If they do - understand how to get in to warehouse distributors?

Understand the newsagent media.

http://newtrade.co.uk/our-products/print/retail-newsagent/
http://www.talkingretail.com/independent-retail-news-magazine

Drop them a line telling them something remarkable about your product. Why should newsagents care? What problem does your product you solve? And why should anyone care?

Good luck.

 

[fisicx]

Do you even know if your prospective clients are selling e-liquid already?

Why should anyone buy from you and not theri existing suppliers?

You do realise that they will already have had any number of suppliers try to flog them these types of products...

 

[jackjohn112]

No they dont already sell similar products.
As to why they should buy from us is because we offer a superior product at cheaper than most others.
As far as I am aware nobody will have taken the time to offer these products to these types of businesses

 

[needmoretime]

Hi Jack,

To be able to make your pitch most successful you need to engage the client within the first 20-30 seconds otherwise you could lose the sale before you've even begun.

I recently read an interesting article about Successful Business Communication which I found most helpful. Before someone will engage into a conversation with you they need to know the following points:

1. Is what you want to talk about going to be painful?
2. How long is it going to take?
3. When you are done, what do you want from me?

The article suggests on your very first call to a prospective client you need to open with something to the effect of, "I realize that your time is very valuable so I will only need two minutes to schedule a time for a second call where I can do a 10-minute demonstration of our..........?

Just remember you can engage people 37% more just by the tone of your voice and 8% on the words you use and if you smile whilst you talk it comes through in your tone of voice over the phone.

I hope this helps.

Regards

Josh