Penguin 3.1 UK

webgeek

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May 19, 2009
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The Google Penguin 3.0 rollout hasn't been your typical smack and run, leaving people feeling blindsided like a Final Destination victim, but rather one of fits and starts, of prolonged application and just enough confusion on the part of their spokespeople that the community is left wondering just exactly what is happening / has happened.

Combine that with the fact that we get USA based announcements which sometimes are sync'd globally, and other times aren't at all, and UK site owners are left holding the bag on things from time to time.

November 27 (Thanksgiving) saw Penguin 3.1 (or a continuation of 3.0) in USA, though varying reports have put it at December 1st in the UK.

Personally, when I look across a number of sites we either promote, manage or own, some of which are updated daily and others not touched in ages... It looks more like December 4 and 5 were the dates of the roll-out in the UK.

Some sites haven't moved one iota - their rankings fluctuate little, on average, and have stayed put throughout.

However, some that have had link removal and disavow's submitted, as much 2 years ago (after the first Penguin assault), have had their rankings numbers reduced by half. In other words, for some keywords they went from 200 to 100, and for others, they went from 70 to 35.

There are some sites that didn't have any link removal work done, no disavows filed, but those jumped as well.

Please note that these jumps weren't across the board. It was as if the most core keyword stem was rewarded and took others with it, but secondary ones were level or in some cases dropped.

This update, for between 1/3 and 1/2 the sites, looks like a polarisation or scope-defining movement, where the bullseye terms went up, and the periphery was getting cleared out / down the way.

There hasn't been a lot of discussion about the recent updates, but just wanted to share some observations and see what movement others have noted on the 5th and 6th of this month...????

Please note that this post is not a promotion or offer of services. At this point in time we're not accepting new clients for December 2014.
 
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Ideaswise

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I had gone down to about page 4 for my main keyword terms a few months ago, got bad links removed and did a bit of DIY SEO, and went back to near the bottom of the first page. About a week or ten days ago I went down to the bottom of page two, did a little tinkering, then back to near bottom of page one. It can be exhausting keeping up - I do sometimes feel as if I'm a puppet dancing to Google's tune!
 
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fisicx

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Not always the case, but Fresh is still out there in the wild.
Old and stable seems be good as well. Long established sites with strong content don't seem to have been affected.
 
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fisicx

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9 updates a week to the algorithm OWG? I know they have to stay ahead of the spammers, but good grief!
Many of those updates will be minor tweaks. For example they may want to do impove synonym recognition or language support and so on.
 
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How long do you have wait to see the effects using the disavow tool and how effective has it been for others.

Depenbds, if it was a manual action then pretty quickly after the reconsideration has been passed. sometimes months (depends on the competition for the terms hit.

If it is an algorithmic penalty then Google will have to cache the pages carrying the links and run an algo update before you will see improvements. there are ways and things that should be done alongside a disavow however, . I would say just do it, forget about it, and continue to do what you know is right.
 
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UKSBD

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    I measure the impact of a Panda update by the number of request that come through to the member services email address asking to remove links from the forum :D. Just started to trickle through.


    I like the ones that come from generic emails, totally unrelated to the website being linked to, no indication they have any authority to act on their behalf, asking for nofollowed links to be removed, and making veiled threats about adding us to a disavow file.
     
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    Ah yeah exactly as you said webgeek, and i thought the ranking improvements were down to the new design and new URLs but exactly as you said... my site had a manual penalty more than 2 years ago, got it revoked after few months.
    And ranking numbers reduced by half on the 5th of this month... an other 2 years to wait :)
     
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    Karimbo

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    my adwords consulting website was destroyed around 2 christmas' ago but someone who did massive forum link spam with my primary keyword. It banned my site from serps and I ended up in page 26 of search. If anyone is in doubt, I had no reason to do this because I was already #2 globally for keyword Adwords consultant.

    Anyway that killed my new leads and I just carried on work for existing clients and slowly let them go as projects came to an end. I had another business on the go and just diverted away from Adwords consulting.

    That website has now bounced back and I'm glad but it made me realise how vulnerable websites are to negative seo attacks. There's no stopping it and the disavow is basically useless (it just gives Google intel on what low quality sites are).

    The only reason websites bounce back after a negative seo hit is the backlinks come from spammed out sites which owners don't care about and they just let domains expire without renewing. So the backlink gets deleted that way.

    But it can knock a site out of serps for a good year or two and I am seeing this increasingly take place.

    It's too easy to blow out a medium-low authority website out of search results using a negative seo attack. The only reason it doesn't happen more often is most people have common decency not to do it. The remaining just couldn't care less.
     
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    Sadly negative SEO is alive and well. Even though Google say it isn't. but then again they WOULD, seeing as they are 100% right when they say that a negative SEO campaign is highly unlikely to bring a website down. after all, to THEM if it isn't a brand website, it doesn't matter.

    Small traders are seriously at risk from a negative seo attack, especially if they attacker knows what he/she is doing, easier still if the site has build shady links in the past..
     
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    Deggle

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    We've dropped from #1 to #4 for our primary keyword, which isn't ideal. While I believe our authority for the keyword is very high, NHS Choices have a page relating to our service - and it's hard to compete with the domain authority of nhs.uk! Not really sure what to do other than wait it out - sometimes Google tweaks things back (we've dropped before, sometimes for many months and then returned). It's frustrating because the NHS information is of course credible, but we're publicly funded to actually provide a service to people rather than just the information.
     
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    fisicx

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    It's frustrating because the NHS information is of course credible, but we're publicly funded to actually provide a service to people rather than just the information.
    So change your keywords to promote the service, that way you won't be in competition with the NHS.
     
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    Deggle

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    Change the keywords people search to find our service? We're quite niche so that wouldn't work too well for us, though there are some wider (but lower volume) keywords we're trying to target now too. We're actually funded by the NHS to provide the service, which is an online service found by searching for the keyword so we can't really avoid being in competition with the NHS in search.
     
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    fisicx

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    Of course you can. Diversify and expand. Look across a large range of keywords and include all the long tail stuff. People search in all sorts of ways so you need to accommodate their strange ways.

    For example, if you help people with earache you could target things like: 'how to cure earache' or 'homeopathic earache cures'. The more targeted the search the better the chances you will get the right visitors.
     
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    Organic seems to be getting to be a bit like PPC, where Google rewards those who frequently appear to be doing a measure-modify cycle, constantly refreshing things, fiddling a bit, expanding into new, yet related topics. Not always the case, but Fresh is still out there in the wild.
    You are very right here. Innovation and devising new ways is what make a website rank high. Adopt multiple strategy then you will be successful. Feed Google naturally not unnaturally.
     
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    Deggle

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    For example, if you help people with earache you could target things like: 'how to cure earache' or 'homeopathic earache cures'.

    Very true - we've not actively tried to target these, but we are #1 for many of them and they do generate a reasonably % of our traffic. There's always more that can be done though, and it is on the list (that 'to do' list that keeps getting longer, a common problem for small businesses I think).

    Heh, 'homeopathic' and 'cures' is the same sentence... that's an oxymoron for sure :)
     
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    fisicx

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    Maybe it is an oxymoron, but people will use these sort of phrases in their searches. Don't try too hard to optimise, just let the content flow naturally. One of the best sources of keywords are your patients. Use the words they use on the phone or when they turn up at reception.
     
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