I'll just clear this all up for all of you.
The Web Marketing Group also own the doman
www.webeventseurope.com and the initial product you were approached with I think is known as a 'web trafficker'. What they proposed was to get you on the first page guarunteed on Google UK for a phrase that fits within their guidelines - and their guidelines would be:
That the phrase must fit the following
phrase cannot return more than 10 results allintitle
phrase cannot return more than 100 results intitle
so, to test what would qualify for a 'Web Trafficker' you could go to Google, ensure that the search terms do not exceed these parameters, and thats your phrase - the catch of course, is that the actual page willl NOT BE YOUR ACTUAL WEBSITE - they will create a replica of your homepage (sort of minisite) and place it on
www.webeventseurope.com which is seen by Google as a 'news site'. Once on this page, they can achieve quick results as the page is cached regularly, but its absolutely pointless, you may as well get your ACTUAL site optimised via bespoke link building, site changes and ethical directory submissions.
The Web Marketing Group are not a bad company and they have achieved some good results, however, it is wise to find out EXACTLY where your 'monthly' fee is going, because even with £700 per month, i reckon only £100 would actually go towards bespoke link building.
If you'd like me to talk you through a plan of action, then please call me, 07946256048 - I am a private SEO consultant. Or if you'd simply just like more info on what I'm talking about, that's fine too
Examples of my work can be shown on demand.
I look forward to your response - just don't get your fingers burnt
James McMorn