Optimise for humans?

[g]

'Seo, load-speed, code foundation, etcetera.'
All are all of course important.

Often though, they're just a method of 'delivering crap, faster'... because relatively little thought (and/or money) has been applied to content.

There's many threads here about 'keywords, ranking, speed, reliability, responsive/mobile, etcetera'. And relatively few about content.

• Does it genuinely and respectfully inform and engage?
• Or just try to sell?

• Is it a speed-rush to that 'big, loud call-to-action button'?
• Or does it encourage slow and thoughtful reading?

it it wasn't your site, how would you feel as a visitor?

Hhhmmm...

 

[fisicx]

There are loads and loads of threads which talk about the importance of good content.

 

[AllUpHere]

As @fisicx points out, there are several of us here trying to encourage people to think about their content, rather than flashy gimmicks on their sites. A website is simply a vehicle we use to deliver content to the visitor.

 

[Chris Ashdown]

Many designers make very nice looking site's fantastic SEO and all the gubbins possible but miss one important part, they are crap at selling

 

[AllUpHere]

I tell people every single day that just about the worst person to seek marketing advice from is a web designer. The key to getting a site that converts well is to get your marketing strategy in place before you even speak to a web designer.

 

[Julia Sta Romana]

You can also look at it form another point of view. How can you enjoy good content if it takes forever to load?

 

[The Byre]

The key to getting a site that converts well is to get your marketing strategy in place before you even speak to a web designer.

Or to anybody else!

The hardest part (usually) is marketing and getting that strategy right. Making your widget in the first place is the easy part. In fact, it is remarkably easy, compared to actually getting all your beans in a row for marketing. That means getting the marginal cost of manufacture right down and positioning the RRP so that profits can be earned, so that the poor sap that is in the shop or showroom, trying to sell your widget actually benefits from the deal!

Every product or service has a limiting factor. Sometimes it can be finding qualified staff, other times, it can be production limitations or a high cost of manufacture, but nine times out of ten, it will be getting the potential customer to even know you exist and from there, getting your product or service to that all-important POS.