Opinion on USP?

[Jack Riley]

Hey all,

I am in the process of starting a mindset coaching business for other business owners/entrepreneurs. I've been able to overcome a lot of my mental hurdles in the past and think that I have the ability to help others overcome them as well (fear of failure, unhealthy perfectionism, procrastination, etc.) I am still in the early start up stage and just wanted to get some feedback on my potential USP. If any business owners/entrepreneurs could let me know on a scale of 1-10 how well understood you feel as my potential target audience, and why you rated it that way, I would greatly appreciate any feedback you are willing to give.

"I help business owners/entrepreneurs combat their self-limiting beliefs and behaviors within 12 weeks without fear of failure or destructive inaction."

Best regards

 

[Shopclicks]

"I help business owners/entrepreneurs combat their self-limiting beliefs and behaviors within 12 weeks without fear of failure or destructive inaction."

Not sure that stipulating the offer at 12 weeks is a good idea. Why not ongoing? I get that you can book more sessions but making the 12 week claim seems disingenuous.

Given the number of Americans I've heard say "my therapist told me ...." and I'm sure the UK has similar issues, dependence is on the rise.

I'm definitely not your target audience, so I won't rate the strapline.

This is not a USP, it's a marketing blurb. A USP would be a unique method. It's not what you claim to be able to do, it's how you do it. Talk about that.

 

[Mark T Jones]

You might well have something to offer from your life experience, but unfortunately the presentation here really is generic b/s.

If you want to differentiate yourself, be different!

 

[fisicx]

@Jack Riley - you have already asked a similar question and been given good an advice.

Your whole approach is wrong. People don’t know they have a mindset problem. They don’t even now why their startup
Is struggling. They probably won’t even realise they need help.

You need to offer experienced help to startups to identify potential blocks to growth. How you do that depends on your target client and your marketing strategy. It’s possible your route to market is TikTok videos.

 

[Mark T Jones]

@Jack Riley - I gave you a useful lesson during your last thread, which you may have overlooked.

You DMd me asking for a 15 - 20 minute Zoom chat to dig deeper etc. I responded saying my charge for a 1/2 hour Zoom session is £50. You didn't respond, but came back here asking a variant of the same question.

You see, we are both in the business of charging for our time and advice. I absolutely believe that you could get far more £50 worth of knowledge from our 1/2 hour. You undoubtedly believe that others will get similar value from your time.

However, when you mention charges, most people will do exactly what you did - ignore it and try to find the advice for free elsewhere.

 

[Jack Riley]

Not sure that stipulating the offer at 12 weeks is a good idea. Why not ongoing? I get that you can book more sessions but making the 12 week claim seems disingenuous.

Given the number of Americans I've heard say "my therapist told me ...." and I'm sure the UK has similar issues, dependence is on the rise.

I'm definitely not your target audience, so I won't rate the strapline.

This is not a USP, it's a marketing blurb. A USP would be a unique method. It's not what you claim to be able to do, it's how you do it. Talk about that.

I plan to sell an end result, not progress which is the basis for the 12 week period. In my experience, if someone charges hourly or weekly they tend to stretch the client as far as possible to get the most money. I want to sell the result, not the progress.

Even if you aren't my target audience, I appreciate the feedback. Any feedback from any source is something I can learn from.

 

[Jack Riley]

@Jack Riley - you have already asked a similar question and been given good an advice.

Your whole approach is wrong. People don’t know they have a mindset problem. They don’t even now why their startup
Is struggling. They probably won’t even realise they need help.

You need to offer experienced help to startups to identify potential blocks to growth. How you do that depends on your target client and your marketing strategy. It’s possible your route to market is TikTok videos.

In my previous post, I was trying to understand the problems that I could address from my target audience. Here, I am trying to get opinions on how I may potentially present my self to clients. I apologize for any misunderstanding's my wording may have caused.

I will take the second point and discuss it with those I am learning from to see what they think. I appreciate the feedback.

 

[Jack Riley]

@Jack Riley - I gave you a useful lesson during your last thread, which you may have overlooked.

You DMd me asking for a 15 - 20 minute Zoom chat to dig deeper etc. I responded saying my charge for a 1/2 hour Zoom session is £50. You didn't respond, but came back here asking a variant of the same question.

You see, we are both in the business of charging for our time and advice. I absolutely believe that you could get far more £50 worth of knowledge from our 1/2 hour. You undoubtedly believe that others will get similar value from your time.

However, when you mention charges, most people will do exactly what you did - ignore it and try to find the advice for free elsewhere.

I agree, I think that there is value in paying for someone's time and advice. I am going to be doing much the same thing. The only reason I was hesitant is because I am already paying for someone's expertise and advice, and am simply in the process of understanding my potential target audience and what they think. I am trying to get as many different opinions as possible to understand what I am doing right and wrong. I apologize for any offense I may have caused you.

 

[Shopclicks]

I plan to sell an end result, not progress which is the basis for the 12 week period. In my experience, if someone charges hourly or weekly they tend to stretch the client as far as possible to get the most money. I want to sell the result, not the progress.

Before I tell you what a bad business model this is .... How will you get paid? What's the payment process?

 

[fisicx]

In my previous post, I was trying to understand the problems that I could address from my target audience. Here, I am trying to get opinions on how I may potentially present my self to clients. I apologize for any misunderstanding's my wording may have caused.

They are both part of the same thing.

You need to go right back and ask yourself what problem are you solving. Forget mental health, mindset, procrastination and everything else. If you were a struggling young start-up would you be asking for help? If so where would you be looking?

Your expertise would identify the sort of help they need and if applicable offer that help. It might be sorting out funding, marketing, goal setting. Or it might be a mindset problem. Right now you don't know what help they need.

This is why you need to begin with a marketing strategy. You can then implement a marlketing plan which in turn with drive the marketing products.

You are starting with a product and trying to work out how to sell that product. Start at the other end and this will identify if there is a need for your product.

 

[JEREMY HAWKE]

I don't actually see these life experiences an advantage to business people that may require such coaching

I think that I myself am well equipped to do this and I would not even say that much of my time in business has equipped me for this but my lifetime in sport and my interest in sport phycology . These experiences are what I would be on drawing to help the mindset and approach of the business owner .

Mindset coaching is not about experience in business but helping somebody to process their thoughts managing their fears and focusing on mind goals in order to help active the overall objective

 

[Mark T Jones]

I agree, I think that there is value in paying for someone's time and advice. I am going to be doing much the same thing. The only reason I was hesitant is because I am already paying for someone's expertise and advice, and am simply in the process of understanding my potential target audience and what they think. I am trying to get as many different opinions as possible to understand what I am doing right and wrong. I apologize for any offense I may have caused you.

I'm not remotely offended. My point was that people are loath to pay for time and advice - they will always seek out free opinion first.

Your (non) response is exactly what I expected- and its exactly the response you will get unless you can create a truly compelling proposition

 

[Paul Kelly ICHYB]

@Jack Riley

What is your USP?