One good reason NOT to use email templates

[Deleted member 244558]

Hey.

I've seen some recent promotions people jumping on the bandwagon about email marketing.

There's an art to email marketing and when you get it right it's very profitable, the reason email marketing works is when you make it personable and relevant spending time, weeks, months and so forth building trust.

Below is one good reason not to use templates. I dunno about you but even If this doesn't happen the template style gets deleted without a second thought.

Take a look at this... http://www.solutionsfound.com.au/articles/bie.htm Apple recently made this mistake also.

Plain text will always win for me.

 

[Ashley_Price]

You say plain text will always win for you. That makes it sound like you prefer a sales email that looks like a personalised email, i.e. one that might have come from a friend or colleague. Like magazine adverts that are made to look like an article in the magazine.

 

[fisicx]

Nothing really new here. Savvy people have known about external image blocking in email clients for years. Even external stylesheets can get knobbled.

 

[Deleted member 244558]

Yes - softly does it.
My emails are written as I'm talking to you Ashley, we bond, we relate, finding common ground I offer you lots of cake and becomes the best of friends forever

 

[Deleted member 244558]

Nothing really new here. Savvy people have known about external image blocking in email clients for years. Even external stylesheets can get knobbled.

Nope nothing new same stuff works now as it did with a slate and bit of charcoal.
Check out the marketplace some companies spend a lot on telling people otherwise.

 

[Alan]

Slate & Charcoal never worked. Not enough contrast. It wasn't until chalk was discovered that spam blackboards really kicked in.

http://www.thepoke.co.uk/2013/05/06/50-brilliant-pub-chalkboards/

 

[Deleted member 244558]

Brilliant ...

 

[Ashley_Price]

I offer you lots of cake and becomes the best of friends forever

Well, works for me.

 

[Mark S Elliott]

Totally agree with Guy Webb here & subsequent comments. I guess the problem is that due to 'spam' emails the ESPs & client servers have got increasingly sophisticated, so stripping out/blocking nicely rendered emails by professionals. Let alone templates.

Shame, but all got to 'adapt to survive' and email marketing is still the best, most personal, online sales method in my view.