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O2 Priority Moments

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grazzenger

grazzenger

Free Member
Jun 3, 2011
139
31
Cupar, Fife
I've just set our first test up and I think it might interest the independents on here.

O2's Priority Moments are restricted to independent shops. Unlike Groupon and other daft schemes, you control what you want to offer, ie how much, how many and for how long.

You can run a test of just 1 voucher offering just 1% off if you want (probably won't do much good though) but there are lots of configuration options available, so your first promotion can be as big or small as you want. It's your budget.

What's the benefit? We all want more customers I hope! With this you tap into O2's entire customer database and anyone who's in your area and subscribed to these moments will get your offer.

For 5 minutes sat at the computer, I've just set up a 3 for 2 offer on a specific line that we're prepared to test it on and I've set up just 20 vouchers.

For the record, I'd run a mile from Groupon. You seem to be able to only lose money with that. It's all customer benefit and no retailer benefit. With this, you're not having your pants pulled down by having to give away 50%+ and commission to Groupon (the more I think about it how did it ever get off the ground!). It seems to me that anyone taking up Groupon offers will never become a customer because they'll only ever pay that price. With this, sure, they're getting a deal, but it's a deal you control and can vary and test.

I'll follow up and let you know if anyone takes up the offer!
 
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Be interested to know how it goes. A colleague and myself are just about to launch something in a similar vein. The idea being that the business owner creates their own offers with time of day/start end dates and optional basic demographics to create tailored offers.

Do they provide any sort of analytics for you? i.e. number of views, views vs redemptions etc etc

Cheers


Gary
 
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I'd be interested in hearing how it went. I've just had a dabble and found that our logo looks awful on that blue colour of theirs. Our logo is red. I also had trouble making it small enough, in fact it was unreadable. How did you fare with that?

The other problem seems to be clearing down the cookie so you can start again, I'd rather have it without a logo as it looks so naff against the blue background, guess I'll just have to trawel through the cookies until I find the one I want.
 
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"For the record, I'd run a mile from Groupon. You seem to be able to only lose money with that. It's all customer benefit and no retailer benefit. With this, you're not having your pants pulled down by having to give away 50%+ and commission to Groupon (the more I think about it how did it ever get off the ground!). It seems to me that anyone taking up Groupon offers will never become a customer because they'll only ever pay that price."


Just for the record, whilst Groupon have undoubtedly been the downfall of many retailers, you know exactly what you are getting into when you sing the deal, so you can't really blame them.

We have used groupon very successfully a number of times (7 I think), but we made the right pitch and got a whole bunch of new customers, with a very respectable retention rate. However, we are offering a service, rather than a product, so we don't have one to one relationship between the number of people in a class and the costs of holding the class.

Filling up otherwise empty spaces with people paying a discounted rate makes good sense and provides us with the opportunity to convert them to regular paying customers.

I will definitely be checking out o2 Priority moments though!
 
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Nord20 said:
"For the record, I'd run a mile from Groupon. You seem to be able to only lose money with that. It's all customer benefit and no retailer benefit. With this, you're not having your pants pulled down by having to give away 50%+ and commission to Groupon (the more I think about it how did it ever get off the ground!). It seems to me that anyone taking up Groupon offers will never become a customer because they'll only ever pay that price."


Just for the record, whilst Groupon have undoubtedly been the downfall of many retailers, you know exactly what you are getting into when you sing the deal, so you can't really blame them.

We have used groupon very successfully a number of times (7 I think), but we made the right pitch and got a whole bunch of new customers, with a very respectable retention rate. However, we are offering a service, rather than a product, so we don't have one to one relationship between the number of people in a class and the costs of holding the class.

Filling up otherwise empty spaces with people paying a discounted rate makes good sense and provides us with the opportunity to convert them to regular paying customers.

I will definitely be checking out o2 Priority moments though!
Click to expand...

Sorry, Nord20, I realise that it does work for some business models but for the majority of regular retailers, it's suicide. or self-inflicted pain at least!

point taken, but as a regular retailer, i, for one "am out" ;-)
 
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You are right, of course - I really don't see how, if you are selling product rather than service, you can possible see Groupon as useful, unless perhaps if you have a whole load of stock to shift for whatever you can get for it.

For us, we're a fitness centre and we offer all new customer an introductory period at a low price, to hook them. We essentially do the same thing with groupon - offer a slightly different offering, normally priced much higher (so it appears to be a huge discount), then make it for new customers only and treat it as their introductory offer. We get between 100 and 300 new customers every time we run it and retain a respectable amount from it.

Yes, you do get a certain 'groupon type', but you also get a lot of people who simply didn't know we existed - it's a great free marketing tool for us.
 
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i'm waiting to see how it goes, our offer starts on saturday for 2 weeks, so i'll keep you posted. in terms of analytics, i'm not sure (bad, bad, bad for an ex-e-marketer, i know) but there's a control panel and we'll see what it provides.

in terms of the look, our logo is yellow on white, so blue's ok but it would be good to be able to change that. heck, it's something new and the worst that happens is that i get bombarded with calls from o2 (just like every other barsteward who ignores TPS For Business).
 
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I would be really keen to know how you got on with this as it does look like a potential winner for us, if anybody actually looks at it (given that I am on O2 and wasn't aware of it!).
 
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I'd be interested to know how those that are doing it chose priority moments. Was it something you saw? Did O2 contact you directly?

Cheers

Gary
 
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I had somebody approach me. They also invited me to a networking evening being run in the offices above their store,(which they let out free of charge for business meetings) and you don't have to be an O2 customer
 
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garyk said:
I'd be interested to know how those that are doing it chose priority moments. Was it something you saw? Did O2 contact you directly?

Cheers

Gary
Click to expand...

I just seen this post, our 'moment' has been live for 2 days and no takers, we done a BOGOF offer, pretty decent offer.

Not sure how people find it or how they promote it, it gives you links to post it to your facebook and twitter, but if thats the case you could just do it yourself.
 
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lesliedocherty said:
Not sure how people find it or how they promote it, it gives you links to post it to your facebook and twitter, but if thats the case you could just do it yourself.
Click to expand...

There's also an app for it which displays all of the moments, showing how far away from you they are etc.
 
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This is a really interesting topic to me. I am currently writing a mobile app that aims to tie together these type of short term promotions with a loyalty scheme. The aim here is to connect with customers using a loyalty scheme and then use the system as a marketing platform to push out promotions to them.

The USP so to speak is location. The idea is to alert the customer of these promotions when they are near your store, rather than having these offers sitting in their inbox etc.

Apologies if this sounds like a plug, but I just want to get some opinions on what retailers think about the concept?

Thanks,
Sam
 
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